Senior Specialist, Digital Media
CurrentDevelop and execute digital media strategies to increase brand visibility, engagement, and conversion rates.Manage and optimize digital advertising campaigns across multiple platforms including Facebook Ads, Google Ads, and LinkedIn Ads.Conduct thorough market research and competitor analysis to identify trends and opportunities for improvement.Collaborate with internal stakeholders and external agencies to create compelling digital content and assets.Monitor campaign performance, analyze key metrics, and provide actionable recommendations for continuous improvement.Prepared regular reports and presentations to communicate campaign performance to clients and internal teams.Stay up-to-date with industry trends and digital marketing innovations to ensure the company remains at the forefront of the digital landscape.Website design and development using PHP & WordPress.Video recording and editing for websites and social media.