I-Ping Wang Email & Phone Number

Beijing, China

China

• As the architect of Xiaomi's technology-for-good influence system, the aim is to cultivate employees' social responsibility and shape a positive brand image. A successful closed-loop strategy from employee.
• Quarterly employee training plans are designed and implemented, integrating external resources and diverse forms like user communication, private board meetings, and immersive experiences to raise the visibility of.
• An all-round training system is established, with SDGs training implanted in onboarding, departmental, and innovation competitions, increasing employee participation and translating it into business and pre-research.
• As the project leader, the world's first project to customize voices for speech-impaired individuals was led, covering technology exploration, legal assessment, product launch, and communication. It received over 100.
• The aging-friendly smart home renovation project is promoted with cross-departmental cooperation. The process is documented and elderly users' needs are shown through documentaries, boosting product sales.(3) Media.
• Connections with authoritative media are actively established. Xiaomi's accessibility has been on CCTV programs like "Evening News", enhancing the public image.

China

• Responsible for the planning, execution, and promotion of corporate social responsibility (CSR) public welfare projects at the company level to enhance brand influence and shape the group brand positioning of.
• Initiated the "SUPER PEOPLE Documentary Series Project", collaborated with public welfare groups, and produced public welfare advocacy content with social influence based on Xiaomi's brand tone of "equality". The.
• Planned the Animal Protection Week project, collaborated with the mobile phone pictorial team to plan animal science popularization content, and the single content exposure UV was as high as 940,000.
• Collaborated with the Alxa Foundation (Sichuan), sponsored and placed public welfare advertisements on Xiaomi TV, with a total exposure of over 14.77 million and a video completion rate of approximately 90%.(3) New.

Master'S Degree, New Media

Master'S Degree, Department Of Bioindustry Communication And Developmen

Bachelor'S Degree, Department Of Bioindustry Communication And Developmen

Bachelor'S Degree, Social Work