John Glascock Email & Phone Number

Sedona, Arizona

Covering business innovation challenges from web PR/marketing, market data gathering, product gap analysis, concept to SKU and production i2m, LLC provides comprehensive business solutions that specifically match clients'​ needs.Projects included: $15MM PepsiCo Marketing initiative to develop, design and implement a 10+ year near-real-time Consumer Market Research methodology. Including creating the necessary tracking from the company's former methodology, this new system included creating a shift in consumer surveying and sampling methods to near-real-time in order to more accurately calibrate consumer product use and desires and best inform company-wide the multi-billion dollar marketing decisions on product penetration, new product development and product line acquisitions. We developed, implemented and managed parallel national and international on-going electronic self-checking market data surveying systems effectively leveraging personal information devices which later moved to smartphones. The system was linked to an online pre-survey consumer filtration to access and target specific demographic and geographic market segments. It gathers individual consumer data from over 50k participants yearly: recording and tracking both their beverage and snack consumption, where, how and with what these were purchased and consumed, relevant seasonally specific questions and discovering the combinations of food and beverage flavor combinations and customs that were organically developing outside the known market. This system allowed for continual updating of survey queries, 1 off specialty surveys and created a paradigm shift of Pepsico's market data gathering methodology.

Responsible for product identification, development, marketing and sales. Specific responsibilities included the research and development of new products and marketing niches, the identification of clients / business partners.Océ- Wissenschaftliches Forschungsinstitut AG, Zürich, Switzerland.OWF was the Zürich software research design center of the Dutch firm Océ – it was involved in document handling, investment and information management software solution development.

Nyc, Ny

Responsible for the strategic product design / development, sales planning, and marketing of all electronic presentation and related software / hardware offerings. Responsibilities included establishment and maintenance of a market data base, planning of national and international marketing strategies, new product conceptualization and feasibility, product functionality specification; orchestrating product releases, coordinating sales training, trade shows and technical support for product line, negotiating external software and hardware vendor's activities toward company's goals. Tenure included the management of the development the first desktop real time vector 2D animation software package (in C++) based on the synchronization of separate DSP chip vector processing and 2D painting hardware (the 1st time this concept was realized in a commercial product - later adopted by Apple in its Macintosh products) and the multi-million dollar sale of software to NKK Steel's design production group.

Oberlin, Ohio, United States

hired on a single year contract I created the school's photography department and facility and taught photography, drawing and multi-disciplinary art courses.While on early sabbatical I was nominated for and received full Andrew W. Mellon Fellowship year 1989-90 which was spent in New York City working on multidisciplinary art methods.