• Responsible for developing the social media strategy for the company to determine rate of return. Identify and tap into new channels.• Producing & writing videos for social networks.• Optimize content according to SEO• Ensure compliance with law (e.g. copyright and data protection)• Analytics, Insight Generation and Business Strategy.• Analysis of historical data (website/app traffic, social engagement, reviews/ratings) to extract actionable insights that can result in tangible changes to business goals.• Delivering Insights (segments, profiles, behaviour) to the Marketing team, and liaising to conceptualize and design promotional campaigns for user acquisition, retention and engagement.• Responsible for oversight and execution of social media content across all social media channels and integrate the company’s marketing campaigns plus social campaigns.• Daily and weekly analytics report for brand talking about, competition, sentiments and mentions as well as performance across social channels.• Reporting daily and weekly website performance from social media content in terms of visits, Entering visits, Unique listers and leads.• Build relationships, and co-create with local content creators/ influencers.• Support integrated marketing campaigns with social and video content.• Attend and provide social media presence for Platforms from the ground at important and relevant events in the local market.• Create a comprehensive social media strategy .• Monitor trends in social media tools.• Email Marketing campaigns.• Measure the impact of social media on the overall marketing efforts• Moderating All social media Channels includes Facebook, Twitter, IG, Snapchat, TikTok, Pinterest etc.• Stay up-to-date with developments and generate new ideas to draw audience’s attention• Develop an editorial calendar and ensure content team is on board