Muhammed Atef

Muhammed Atef Email and Phone Number

Head of Digital at al-ain.com @ AlAin News
Abu Dhabi, United Arab Emirates
Muhammed Atef's Location
Abu Dhabi Emirate, United Arab Emirates, United Arab Emirates
Muhammed Atef's Contact Details

Muhammed Atef personal email

About Muhammed Atef

As the Head of Digital Content at AlAin News, I lead the development and execution of the social media strategy for the company, leveraging SEO, analytics, and data insights to optimize content and drive user acquisition, retention, and engagement. With over 15 years of experience in journalism and new media, I have a passion for creating and delivering compelling and relevant stories for diverse audiences across multiple platforms.In my previous roles, I have produced and written videos for social networks, ensured compliance with legal and ethical standards, and collaborated with marketing teams to design and implement promotional campaigns. I have also worked in the media production industry, managing digital content for MoviePigs, Inc. and twofour54 Abu Dhabi. I have a strong background in journalism, digital marketing, and social media, and a bachelor's degree in law, and obtained a diploma in Digital Content from The American University in Cairo.

Muhammed Atef's Current Company Details
AlAin News

Alain News

View
Head of Digital at al-ain.com
Abu Dhabi, United Arab Emirates
Website:
al-ain.com
Employees:
48
Muhammed Atef Work Experience Details
  • Alain News
    Head Of Digital At Al-Ain.Com
    Alain News
    Abu Dhabi, United Arab Emirates
  • Alain News
    Head Of Digital At Al-Ain.Com
    Alain News Jan 2019 - Present
    Abu Dhabi, United Arab Emirates
    • Responsible for developing the social media strategy for the company to determine rate of return. Identify and tap into new channels.• Producing & writing videos for social networks.• Optimize content according to SEO• Ensure compliance with law (e.g. copyright and data protection)• Analytics, Insight Generation and Business Strategy.• Analysis of historical data (website/app traffic, social engagement, reviews/ratings) to extract actionable insights that can result in tangible changes to business goals.• Delivering Insights (segments, profiles, behaviour) to the Marketing team, and liaising to conceptualize and design promotional campaigns for user acquisition, retention and engagement.• Responsible for oversight and execution of social media content across all social media channels and integrate the company’s marketing campaigns plus social campaigns.• Daily and weekly analytics report for brand talking about, competition, sentiments and mentions as well as performance across social channels.• Reporting daily and weekly website performance from social media content in terms of visits, Entering visits, Unique listers and leads.• Build relationships, and co-create with local content creators/ influencers.• Support integrated marketing campaigns with social and video content.• Attend and provide social media presence for Platforms from the ground at important and relevant events in the local market.• Create a comprehensive social media strategy .• Monitor trends in social media tools.• Email Marketing campaigns.• Measure the impact of social media on the overall marketing efforts• Moderating All social media Channels includes Facebook, Twitter, IG, Snapchat, TikTok, Pinterest etc.• Stay up-to-date with developments and generate new ideas to draw audience’s attention• Develop an editorial calendar and ensure content team is on board
  • Twofour54 Abu Dhabi - Media And Entertainment Hub
    Senior Digital Content
    Twofour54 Abu Dhabi - Media And Entertainment Hub Jul 2017 - Dec 2018
    United Arab Emirates
  • Moviepigs, Inc.
    Digital Content Manager
    Moviepigs, Inc. Sep 2016 - Jun 2017
    Cairo Governorate, Egypt
  • Thomson Reuters Foundation
    Senior Digital Content Specialist
    Thomson Reuters Foundation Nov 2014 - Sep 2016
    Egypt
  • Arij Network أريج
    Social Media Specialist
    Arij Network أريج Aug 2014 - Dec 2015
    Jordan
  • Almasry Alyoum
    Social Media Specialist
    Almasry Alyoum May 2012 - Oct 2014
  • Al-Nahar Tv Channels
    Social Media Manager At Akheralnahar Talkshow
    Al-Nahar Tv Channels Feb 2012 - May 2012
  • Tahrirnews
    Social Media Coordinator
    Tahrirnews Jul 2011 - Jan 2012
  • Al-Dustour Daily Newspaper
    Social Media Manager
    Al-Dustour Daily Newspaper Apr 2008 - Jun 2011
    Cairo, Egypt

Muhammed Atef Skills

Social Media Editing Blogging Public Relations Journalism New Media Social Networking Media Relations Creative Writing Politics Digital Marketing Research Digital Media Microsoft Office News Writing Online Journalism Copywriting Event Planning International Relations Public Speaking Powerpoint Political Campaigns Government Community Outreach Social Media Marketing Microsoft Excel Strategic Planning Fundraising Public Policy Policy Analysis News Human Rights Nonprofits Media Non Profits Legislative Relations Copy Editing Press Releases Online Marketing

Muhammed Atef Education Details

  • University Of Asyut
    University Of Asyut
    Law

Frequently Asked Questions about Muhammed Atef

What company does Muhammed Atef work for?

Muhammed Atef works for Alain News

What is Muhammed Atef's role at the current company?

Muhammed Atef's current role is Head of Digital at al-ain.com.

What is Muhammed Atef's email address?

Muhammed Atef's email address is ib****@****ail.com

What schools did Muhammed Atef attend?

Muhammed Atef attended University Of Asyut.

What are some of Muhammed Atef's interests?

Muhammed Atef has interest in Social Services, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Arts And Culture.

What skills is Muhammed Atef known for?

Muhammed Atef has skills like Social Media, Editing, Blogging, Public Relations, Journalism, New Media, Social Networking, Media Relations, Creative Writing, Politics, Digital Marketing, Research.

Who are Muhammed Atef's colleagues?

Muhammed Atef's colleagues are Mo Elbanna, Youmna Essam, Marym Hatem, Muleta Mengesha, Ayham Jafar أيهم جعفر, Nehal Elsayed, Nasem Abdelfattah.

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