Aayush Srivastava Email and Phone Number

- leads the strategy, planning, delivery, marketing and in-life optimization of a an General Insurance Products such as Commercial Lines, Home- APIs Integration

- Major Achievements include - increment in renewal visit rates from 27 to 62% by executing and optimising email/sms campaigns, Increment in revenue by 1 Million per month by Targeted Exit Intents and running retargeting email/sms campaigns.- Managed Products like NotifyVisitors, Gupshup, SmartTech, CDN, LMS, etc.- Coordinate with all stakeholders and post updates.- Analyze key metrics of the product (Pageviews, Bounce Rate, Time on site, etc) using Google Analytics & Adobe Analytics.- Take feedback from the relevant audience and generate actionable insights.- Analyzed & Designed customer engagement journey for existing customers- Responsible for Conversion Rate Optimization using, A/B testing and heatmaps- Chosen to present plans in monthly governance meets with our MD & other stakeholders- Planned, scheduled & acted as an approval point for sending any communication- Increased internal efficiency by 80% via automating work in excels via Macros, Streamlining internal interactions with ChatBots, etc.- Build Wireframes, SDLC & BRDs, FRDs for complete projects- Proficiency in working with tools like Postman, SoapUI, JIRA, KANBAN, MS Outlook, Word, Powerpoint, Excel.- Created several projects on CDN to stop the bot mitigation like Honeypot/AWS WAF and Bot Mitigation- Understanding the business problem and needs of business for effective solutions.- Writing release notes for new ECR’s and defect fixes.- Working in JIRA to track status of defects in existing system.- Validating data and analyzing information. - Creating Visio diagrams for the flow of information/data.- Managing over all release from discovery till delivery to client.- Identified and replicated inconsistent issues, analyzed them, prepared root cause analysis (RCA) reports, found the root cause and fixing them after proposing the solution to business.- Portraying the requirements using the work flow for effective designs.