Isabella Albernaz De Souza Email & Phone Number

São Paulo, Brazil

São Paulo, Brazil

São Paulo, Brazil

São Paulo, Brazil

• Go-to-market and post-launch strategy for investment-backed loans
• Discovery and positioning for new products

São Paulo, Brazil

• Engagement strategy for transfer-in rails, focusing on increasing monthly money inflow
• Engagement strategy for purchases & bills solutions (debit card, phone top-up)
• Go-to-market and post-launch strategy for payments on WhatsApp

São Paulo E Região, Brasil

• Planning and execution of end-to-end multiplatform brand campaigns
• Comms strategy for M&A initiatives; Key point of contact in Nubank's first two M&As
• Brand and editorial strategy for the company's first international channel, focusing on audience building, brand awareness, and brand consideration

São Paulo E Região, Brasil

• Marketing strategy for 15+ practice areas and BUs, developing and delivering projects directly to the company's Partners and Managing Directors
• End-to-end campaigns covering PR, events coordination, and digital marketing (paid and organic)
• Management of a complex vendor ecosystem, from always-on agencies to ad hoc providers

São Paulo E Região, Brasil

• Content strategy for corporate comms
• Social media management (content management, and organic/paid strategy)
• Key visuals development for reports and social media
• Main point of contact in events coordination, both internal and third party conferences

São Paulo E Região, Brasil

• Budget management for paid marketing campaigns
• Campaign optimization and monitoring on Google Analytics
• Media strategy for SEM and Display
• Content strategy and creation for social media channels