Ivan Estrada Email & Phone Number

Dallas-Fort Worth Metroplex

Spot new opportunities and create smart, actionable strategies to capitalize on them.Build strong partnerships and relationships that drive growth and open doors.Empower team to disrupt conventional thinking and find the thread

Dallas-Fort Worth

Dallas/Fort Worth Area

Plano, Texas

National C&G beverage and culinary Full PepsiCo portfolio management

Plano, Tx

Recreation & Retail channel South Texas, North Texas, OklahomaLead a team of 10 Food-service Sales Reps and Key Account Managers

South Region

Foodservice NASM - RestaurantsNational Fountain C&G

Providing cost-savings, efficiencies and solutions to customer's needs through consultative selling in the Maintenance/Repair/Operation industry.

Dallas/Fort Worth Area

District sales manager for the United States division of Barcel Mexico, industry leader in Hispanic salty snacks and candy. Led national sales in all company metrics by building trusting relationships with Wal-Mart store management in order to earn participation in seasonal promotions.Consistently exceeded monthly sales goals, developed growth strategies, executed market supervisions as well as seasonal promotions and displays for the DFW metroplex.Increased sales in the metroplex by engaging in sales negotiations at all levels; from convenience store shopkeepers to Wal-Mart Store Managers and up to corporate buyers.Opened new accounts, earned additional sales and built a stronger market presence for our brand by taking a proactive selling approach.Formed a strong selling partnership between Barcel USA Corporate and the authorized third party distributor to plan and execute current and upcoming promotions; also aided in inventory forecasting. Prevented product shortages and outages by ensuring all imported freight from Mexico arrived at distributor’s warehouse in timely fashion.

Created brand-new "Competency-based" training curriculum for our Latin America sales regionCoordinated with various functions of the Nestle network including Nestle Waters, Nestle USA and Nestle PurinaManaged project from inception to roll-outOversaw "best-practice" training material selection and applied to our specific needs

Managed $12.5MM region in Southwest/Pacific Northwest U.S.Responsible for distributor sales force and pricing/promotion of 6 "Key Buying Group" customers; each over $500M in yearly revenue.Generated 5 new customer chains totaling 40+ outlets and more than $2MM in new business

Managed the #1 selling territory in the entire market; responsible for 35% of the facility's income. Awarded Elite Finalist for NJ Market Unit, ranking 1st out of 18 Territory Sales Managers.Surpassed sales volume and revenue targets in 2005 by 6%Exceeded labor and productivity requirements; saving $80,000 vs planResponsible for the management of 10 major accounts: to include Target, Walmart, BJ's Wholesale, Shoprite, and PathmarkManaged 10 sales representatives developing sales strategy and targets for a 4 million case territoryAssisted in the development of a diversity recruiting plan for the NJ Market Unit

Responsible for Urban/Multi-cultural territory sales/growth/volume Focused on maintaining and growing local market share in Urban/Multicultural segmentsDeveloped as well as implemented marketing strategies I.e. Local media appearances, sampling events, Customer Development Agreements

Customer service focus on more than 100 sales accounts Directly responsible for organic volume growth of 18% vs. prior year 2003Territory profit growth of 6% vs. prior year 2003