Iago Rocha π³οΈβπ work email
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Iago Rocha π³οΈβπ personal email
Analytical and creative strategist and multichannel communication project manager with over 10 years of experience working with clients from different segments. Specialist in project management and strategic planning of brand and content, focused on digital, consumer insights and human behavior. I am data human-driven and focus on generate business intelligence with social impact.Multidisciplinary profile, 100% hands on collaboration, systematic approach to processes, great management of deadlines and productivity, proactive, good listener and builder of good relationships.I have already been awarded Gold in the Branded Content category and Bronze in the Innovation category at the 2016 Regional Stage Columnists Award (PrΓͺmio Colunistas) and cited in the Account Professionals category at the Os Mais Influentes da ComunicaΓ§Γ£o in GoiΓ‘s Award in 2016. In 2022, I was awarded for my outstanding performance in the CDI - Communication Design & Innovation program, did at CSUN and offered by International Business School Americas.Creator: creators.llc/c/4461/Iago
Freelancer
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Creative Strategy, Research And CommunicationFreelancer Apr 2020 - PresentProjects for: Unilever, Pepsico, Ambev, Cargill, C&A, Netflix and ItaΓΊ.
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Brand And Business StrategistGauge Nov 2021 - Jul 2024São Paulo, BrazilResponsible for leading and executing strategy, consumer insights, and reputation and crisis projects. Among the functions performed are:- Coordinating and implementing ad-hoc and continuous research projects, mastering the main market research approaches (desk research, qualitative research, but mainly social listening);- Developing and consolidating insights from these studies into analytical reports;- Summarizing information at micro and macro levels, combining analysis across⦠Show more Responsible for leading and executing strategy, consumer insights, and reputation and crisis projects. Among the functions performed are:- Coordinating and implementing ad-hoc and continuous research projects, mastering the main market research approaches (desk research, qualitative research, but mainly social listening);- Developing and consolidating insights from these studies into analytical reports;- Summarizing information at micro and macro levels, combining analysis across various different categories;- Suggesting strategies and proposing solutions to the challenges presented;- Identifying emerging trends and creating scenarios for future business opportunities.Main clients: C&A, Cidade Matarazzo, and Itaú. Show less -
Social Media StrategistYogify Jul 2023 - Sep 2023Pune, Maharashtra, IndiaParticipation in the temporary work abroad program, Global Talent, promoted by Aiesec.Collaboration in digital marketing to promote Yogify, a wellness tourism platform worldwide, in order to meet organizational objectives. Among the functions performed, the following stand out: - Establishing the platform's digital presence on social networks - Creating projects and partnerships with stakeholders of interest in Brazil. -
Head Of Project And ContentDraftline Nordeste Ambev Apr 2021 - Jul 2021Salvador, Bahia, BrazilPilot project. Lead the regional content digital projects of AB InBev's Non-Alcoholic Portfolio (NAB) brands in alignment with national brand strategies. Main brands: GuaranΓ‘ Antarctica, Pepsi and TΓ΄nica Antarctica
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Trade Marketing AnalystBig Jul 2020 - Aug 2020SΓ£o Paulo, BrazilResponsible for creating, implementing and measuring trade marketing projects together with commercial partners at Sam's Club do Brasil. -
Account ExecutiveIdeia 3 Comunicação May 2017 - Mar 2020Salvador E Região, BrazilCoordinate and approve regional creative developments in accordance with the national communication received. Lead the execution of the regional projects in Brazil, delivering 360º communication planning to the trade. The main duties of the position included contributing to the franchise planning, reconciling regional objectives with the brand's business objectives (at a national level), leading and managing an internal team, relationship with all stakeholders, managing the client's budget⦠Show more Coordinate and approve regional creative developments in accordance with the national communication received. Lead the execution of the regional projects in Brazil, delivering 360º communication planning to the trade. The main duties of the position included contributing to the franchise planning, reconciling regional objectives with the brand's business objectives (at a national level), leading and managing an internal team, relationship with all stakeholders, managing the client's budget, analyzing the KPIs of each campaign and control the deadline and execution of demands. Experience with franchising system. Main brand: O BoticÑrio. Show less -
Account ManagerCrispim Jan 2016 - Nov 2016GoiÒnia E Região, BrazilLead the strategic communication planning, anticipating deals and projects in order to maximize the financial relationship between these stakeholders. In addition to coordinating the execution of client projects, controlling the agenda and productivity of demands, the main duties of the position included strategically collaborating in PEST analysis for the implementation of new projects, managing and leading a service team (with executives and assistants), ensuring quality of deliveries and be⦠Show more Lead the strategic communication planning, anticipating deals and projects in order to maximize the financial relationship between these stakeholders. In addition to coordinating the execution of client projects, controlling the agenda and productivity of demands, the main duties of the position included strategically collaborating in PEST analysis for the implementation of new projects, managing and leading a service team (with executives and assistants), ensuring quality of deliveries and be responsible for a good relationship with stakeholders. Show less -
Account ExecutiveCrispim Jul 2014 - Dec 2015GoiΓ’nia, GoiΓ‘s, BrazilResponsible for project execution: structuring the scope of demands, controlling the execution schedule, promoting integration amount the agency's departments for 360Β° delivery, managing the client's budget, presenting and approving offline and digital media campaigns and plans. Main brands: Brasal IncorporaΓ§Γ΅es, Terral Shopping Center, Buriti Shopping e Buriti Shopping Rio Verde, IrmΓ£os Soares e Grupo Farroupilha. -
Account Jr.AgΓͺncia Pagy Jun 2013 - Jul 2014GoiΓ’nia E RegiΓ£o, BrazilExecute the operational demands of the client's projects, through the Publi platform. Participate in briefing and campaign presentation meetings. Main brands: Grupo Saga, FR Incorporadora, Queiroz Silveira Empreendimentos Comerciais, EuroamΓ©rica Incorporadora. -
Volunteer InternshipClube De CriaΓ§Γ£o De GoiΓ‘s Aug 2012 - Dec 2013GoiΓ’nia E RegiΓ£o, BrazilCollaborate with the activities of the Clube: organization of events (Festival do AnuΓ‘rio, ArraiΓ‘, Brainstorming, Rodada de PortfΓ³lios, etc.) and sale of pieces (t-shirts and Yearbooks).
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Auxiliar De Atendimento Ao ClientePrima Publicidade Aug 2011 - Dec 2011GoiΓ’nia, GoiΓ‘sRelacionamento com cliente, construΓ§Γ£o de briefs e coordenaΓ§Γ£o das demandas dentro da agΓͺncia.
Iago Rocha π³οΈβπ Skills
Iago Rocha π³οΈβπ Education Details
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Communication And Media -
Strategic Planning -
Social Communication -
Social Communication
Frequently Asked Questions about Iago Rocha π³οΈβπ
What company does Iago Rocha π³οΈβπ work for?
Iago Rocha π³οΈβπ works for Freelancer
What is Iago Rocha π³οΈβπ's role at the current company?
Iago Rocha π³οΈβπ's current role is Communication and Business Strategist | Consumer Insights | Project Manager.
What is Iago Rocha π³οΈβπ's email address?
Iago Rocha π³οΈβπ's email address is ia****@****.com.br
What schools did Iago Rocha π³οΈβπ attend?
Iago Rocha π³οΈβπ attended California State University, Northridge, Sandbox Escola De EstratΓ©gia, Universidade Federal De Minas Gerais, Universidade Federal De GoiΓ‘s.
What skills is Iago Rocha π³οΈβπ known for?
Iago Rocha π³οΈβπ has skills like Atendimento Ao Cliente, Marketing Strategy, Microsoft Office, Microsoft Excel, Adobe Photoshop, Marketing, Publicidade, Advertising, English, Vendas.
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