Member of Global Precision Technology team with focus on Latin America, answering to the Global Head of AGXTEND - a portfolio of precision agriculture and digital products. My key role is to find new products, defining the project scope and providing a complete business case including a market assessment with sales potential and product positioning, by partnerships with potential suppliers and institutions and be a leader in the whole process of product development by:- A complete business… Show more Member of Global Precision Technology team with focus on Latin America, answering to the Global Head of AGXTEND - a portfolio of precision agriculture and digital products. My key role is to find new products, defining the project scope and providing a complete business case including a market assessment with sales potential and product positioning, by partnerships with potential suppliers and institutions and be a leader in the whole process of product development by:- A complete business plan, with a market assessment and sales potential per region and commercial channels already including the best price positioning and business model to deliver and capture value, as well an initial go to market plan to achieve the pre-defined target- Besides hardwares, we as AGXTEND and Precision Technology offer digital products as a service, demanding a deep understanding on business model strategy and a clear path of actions to achieve customer acceptance and then scalability in sales- I have been in contact with many global ag-tech suppliers such as Raven, Zasso, Dinamica Generale, Geoprospectors, Cropman, Augmenta, Next Instruments and other startups- In LATAM we are managing a cutting-edge portfolio that includes products such as traceability, electrical weeding, electromagnetic soil conductivity, real-time variable rate application of inputs by using artificial intelligence and machine learning, and grains and forage qualitative analysis during harvesting using near infra-red sensors Show less

Responsible for structuring the Strategic Marketing department, through the development, analysis, implementation and monitoring of strategies and action plans focused on increasing revenue. Leadership of the Big Data technologist team with the purpose of collecting, structuring, and analyzing databases. In addition, the digital automation initiatives, performing deliveries from market potential analysis, launch plan and product performance in the market. Examples:- Definition of priorities… Show more Responsible for structuring the Strategic Marketing department, through the development, analysis, implementation and monitoring of strategies and action plans focused on increasing revenue. Leadership of the Big Data technologist team with the purpose of collecting, structuring, and analyzing databases. In addition, the digital automation initiatives, performing deliveries from market potential analysis, launch plan and product performance in the market. Examples:- Definition of priorities for the Strategic Marketing department, drawing a roadmap for short-, medium- and long-term digital initiatives and deliveries with a team focused on Big Data- Market potential studies, price positioning and launch plans for more than twenty new in -house and OEM development products in 2020 and 2021- Development of action plans together with commercial and promotional marketing (digital/online and physical/offline) at a global level, with examples of investments of R$200 thousand and results of R$1.5 million- Dialogue with global sales team (Brazil, Mexico, Colombia, Guatemala, USA, South Africa, Nigeria, Côte d'Ivoire) for alignment and monitoring of different markets Show less

Responsible for managing the company's core business portfolio, from field research of customer needs and translating into product requirements for the R&D Engineering department, working as a product owner during the product development process, in addition to conducting training for employees, channels and customers, content generation and participation in events. Examples:- Experience in internal (employees) and external (channels and clients) commercial training in Portuguese, English… Show more Responsible for managing the company's core business portfolio, from field research of customer needs and translating into product requirements for the R&D Engineering department, working as a product owner during the product development process, in addition to conducting training for employees, channels and customers, content generation and participation in events. Examples:- Experience in internal (employees) and external (channels and clients) commercial training in Portuguese, English and Spanish at a global level (in person and online)- Organization and participation in events such as fairs, field days, focus groups, lives at national (Brazil) and international (Mexico) level- Ease of written communication (preparation of content and preparation of reports) as well as in speech (live interviews, video recording, lectures for large audiences)- Practice and experience in planning and executing trips nationally (Brazil - SP, MG, GO, PR, RS, MS) and internationally (Mexico and Costa Rica)- Effective participation in the development of new products, especially in conducting field research and preparing reports that synthesize the information collected Show less

Support for strategic decisions considering survey and analysis of market information for new products, both in the field and desktop, in addition to a work done about Competitive Advantage at a global level, studies of new segments and product positioning in different markets.Examples:- Deep analysis of competitors in Colombia, USA, Mexico, Spain, Germany, Indonesia, and China, in order to define which competitive advantages we had and seek, to position our brand in different markets… Show more Support for strategic decisions considering survey and analysis of market information for new products, both in the field and desktop, in addition to a work done about Competitive Advantage at a global level, studies of new segments and product positioning in different markets.Examples:- Deep analysis of competitors in Colombia, USA, Mexico, Spain, Germany, Indonesia, and China, in order to define which competitive advantages we had and seek, to position our brand in different markets in a unique way- Study of the potential of different market segments that we did not operate in, to verify the feasibility of developing products aimed at meeting such demands- Travel planning, elaboration of QFD (Quality Function Deployment) methodology questionnaires, and interviews with more than one hundred end customers in different regions of Brazil Show less

Competitive analysis of products with a focus on comparisons (technical and commercial) considering market requirements, as well as field research through the visit and interview of end customers in order to discover new product requirements, and lastly (first job performed in the company) market segmentation at a global level.COMPLEMENTARY- Languages: Portuguese (native), English (fluent) and Spanish (fluent)- Advanced knowledge of Microsoft Office (PowerPoint, Excel, Word… Show more Competitive analysis of products with a focus on comparisons (technical and commercial) considering market requirements, as well as field research through the visit and interview of end customers in order to discover new product requirements, and lastly (first job performed in the company) market segmentation at a global level.COMPLEMENTARY- Languages: Portuguese (native), English (fluent) and Spanish (fluent)- Advanced knowledge of Microsoft Office (PowerPoint, Excel, Word, Project), Power BI, Power Query, Google Analytics, and other additional tools as Trello and Miro- Experience working with framework Agile & Scrum (product and people management and leadership), Design Thinking, PDCA, SWOT, 5W2H e CANVAS- Course in: Customer Experience, Situational Leadership, Project Management, Risk Management, Change Management, Content Specialist, Forecasting Methods, Data Science- Knowledge and application of different market matrices (BCG, Value Price, Ansoff, GE/McKinsey) with a focus on opportunity analysis Show less