Isaac Martinez Email & Phone Number

Driving business results through compelling visual storytelling which emotionally resonates with B2B and B2C audiences - I maintained the bridge between marketing initiatives and creative production having established a robust visual brand presence for Turf Distributors and its subsidiary brands. By collaborating with key stakeholders to direct potential initiatives that empower growth in the Artificial Grass industry, do I also maintain strategies for market share gain. Ensuring the creative initiative is in alignment with business goals that propel client acquisition and company growth.

Directing the creative vision for Turf Distributors and its subsidiary brands, establishing a robust visual brand presence. Developed and implemented creative strategies - overseeing creative production and media buying for advertising and marketing initiatives for both B2B and B2C nationwide initiatives.

Temecula, California, United States

Developed and executed marketing and creative strategies targeting specific psychographic and demographic groups to boost brand awareness and optimize lead conversion. Achieved higher ROAS for Turf Distributors and its subsidiary brands. Managed impactful campaigns across digital and traditional marketing channels in California, Nevada, Texas, and Florida.

Temecula, California, United States

Leveraged advertising and marketing expertise to produce high-converting digital advertising videos, driving lead generation for subsidiary brands. Managed various video formats, including ads, product demos, educational content, corporate videos, talking heads, lifestyle segments, and social media clips.

Chino, California, United States

Communicating with key stakeholders, I oversee the creative team for marketing and branding. Maintaining the brand's image, do I lead the creative projects for e-commerce assets, Social Media, Photo & Video campaigns, and website. Utilizing my extensive experience in Film and Photo Production, I both project-manage and am involved in the creative production process.SOCIAL MEDIA MANAGEMENT- Strategist and content ideation- Analytical reports for content creation- Community management and audience interaction- Content creation (Video, Photo, Audio, Graphics)- Influencer collaborations- Trend research- Social Media Ads & KPIsFILM & PHOTO PRODUCTION- I led all Pre-production (Client Acquisition, Vision, Casting, Branding, and Storyboards)- I led all Production (Directing, Cinematography, Lighting, Audio, Set-Up)- I led all Post-production (Editing, Coloring, FX, Licensing, File Organization)GRAPHIC DESIGN & CONTENT CREATION :- EBC storytelling- Lifestyle Banners- Photo Composite- Product DemonstrationCREATIVE DIRECTION AND STRATEGY :- Collaborate with the Senior E-commerce director to establish high-level schematics of marketing execution.- Creative direction on video marketing campaigns.- Creative Project Management.- Oversight of social media strategy and content execution.

Moreno Valley, California, United States

Utilizing my extensive experience in Marketing, Branding, and Film Production, I craft branded content and social media campaigns for innovative, forward-thinking, and consumer-minded brands. Optimizing campaigns for web and social media platforms like Instagram, YouTube, Tiktok, LinkedIn, and Facebook. Being hands-on I lead a team through the phases of video production, overseeing most projects from conception to delivery, consulting the client and their needs along the way.My duties have consisted of, but are not limited to :PREPRODUCTION• Project Management (Timeline and Production Scheduling)• Film ideation (For Web, Social Media, Marketing purposes)• Set Design• Budgeting• Set Building• Storyboarding• Location Scouting• Talent Management• Proposal Preparation• Wardrobe coordination• Hiring and Vetting crew• Social Media Influencer collaboration• Branding and Guidelines (For Film)• Marketing scope (for Film)PRODUCTION• Directing (Crew and Talent)• Cinematography• Videography• Rigging and Gaffer (Lighting)• Audio• Location Set-Up• Location Teardown• PhotographyPOST-PRODUCTION• Editing (Linear / Nonlinear)• Sound Design• Color Grading• Motion Graphics (Limited)• Documentary Editing Style (15 - 45min)• Shirt Film Editing Style (3 - 10 min)• Highlight and Gag Editing Style (1 - 3 Min)• Social Media and Digital Marketing Editing Style (15 - 60 Seconds)SOCIAL MEDIA MANAGEMENT• Strategist and content ideation• Analytical reports for content creation• Community management and audience interaction• Content creation (Video, Photo, Audio, Graphics)• Influencer collaboration• Trend research ​

Riverside, California, United States

An expert in strategy and creative jujitsu, I was tasked with the ideation, vision, and completion of video and photo projects. Working closely with the marketing director, I was multidisciplinary in management and technical skills - leading and directing a team in video production and photography.Managing commercial video projects for B2B and B2C clients. in the process of optimizing video campaigns for social media platforms like Facebook, Instagram, Google, and YouTube.Overseeing in-house marketing campaigns and managing digital analytics for optimal performance on social media platforms.My duties entailed, but were not limited to : Creative Direction & Strategy :• Collaborate with the marketing director to establish high-level schematics of marketing execution. • Creative direction on video marketing campaigns.• Creative Project Management • Slight oversight of social media strategy and execution.SOCIAL MEDIA MANAGEMENT•Strategist and content ideation•Analytical reports for content creation•Community management•Content creation (Video, Photo, Audio, Graphics)•Influencer collaboration•Trend research ​Video & Photo Production :- Pre-production• Client Acquisition• Presentation & Pitch• Budgeting• Film ideation (For Web, Social Media, Commercial Use)• Storyboard• Set Design• Location Scouting• Talent & Influencer Management• Crew Management• Wardrobe Coordination• Branding and Guidelines (For Film)- Production• Directing (Crew & Talent)• Cinematography• Videography• Photography• Rigging & Gaffer (Lighting)• Audio• Location Set-Up• Location Teardown- Post Production• Editing (Linear / Nonlinear timeline)• Sound Design• Color Grading• Motion Graphics (Limited)• Documentary Editing Style (15 - 45min)• Shirt Film Editing Style (3 - 10 min)• Highlight & Gag Editing Style (1 - 3 Min)• Social Media & Digital Marketing Editing Style (15 - 60 Seconds)• Photo Culling• Photo editing (Lightroom & PSD)• Photo proofing

Azusa, Ca

Starting as a scenic carpenter and later moving into Large Format Print Production, my priority was to manage the production flow, ensuring our studio consistently delivered premium products for clients such as Vanity Fair, Disney, Universal Studios, Nike, and other Entertainment Industry Clients. Once the artwork was finalized by the art department I oversaw the production of the project up to delivery. I worked closely with the creative director and project managers to ensure large format prints were executed in the best application, while seamlessly maintaining the order and efficiency of studio machinery.My duties entailed but were not limited to : • Print Project Management• Large format printing• Vinyl adhere and decals• Screen Printing• Graphic wraps and install• Product inventory & ordering• Machine maintenance• Lite graphic retouching

Azusa, California, United States

Working closely with the lead carpenter, my priority was to deliver high quality life size hand crafted scenic pieces for companies such as Disney, Nike, Universal Studios, and Vanity Fair. Working with a crew size of up to 30 carpenters, we executed projects such as The Mad Hater by Disneyland and Built Horror Mazes for Universal Studios.

Film/Cinema/Video Studies

Theology/Theological Studies