Iain Mcletchie Email & Phone Number

New Westminster, Bc

• Career switch after Bell Media shut down TSN1040 sports radio• Training to be lead member of three-person crew, responsible for rail movements on an 8-hour shift, servicing demands of Class 1 rail lines and local clients

Vancouver, Bc

Vancouver, British Columbia, Canada

• Oversaw a news department of 8-10 employees, including all news gathering, reporting, and fact research. Lead role in growth of TSN1040 twitter account to 60,000+ followers by using creativity and market research to create a must-follow account for Canadian sports fans, partially by making it a destination for compelling interviews and shorter, digestible clips. Other social media channels included 1040 Facebook and Instagram accounts. • Used analytics and market research to fine-tune our messaging and increase interactions with listeners and clients, leading to a stronger brand for the station – more video, audio, interactive tweets• On-air reporting, from two-minute news updates to full four-hour talk radio shows, where compelling, informative, entertaining content is key to gaining listeners and clients…and keeping them. • Working closely with clients and sales to ensure our brand met the contractual obligations of the clients, but also going above-and-beyond with audio clips of client mentions and reads during show• Developing initial TSN1040 website, with news stories and audio content to engage listeners • On-location reporting, where I represented the 1040 brand in public, including interviews in high-traffic locations with well-known sports personalities, and interacting with the public and listeners of the station

Vancouver, British Columbia, Canada

• Delivery of a 5-minute sports highlight pack four times during CTV Morning Live, including interaction with hosts. Working closely with CTV production to ensure the highlights were a strong and compelling package for viewers• Promotion and marketing of the TSN1040 brand while on-air, including mentions of upcoming content on the radio station, how to listen, and wearing of 1040-branded apparel while delivering the highlight package

Canada

• All communications and media relations work for a then-14 event golf tour that played primarily in Canada with tournaments in the United States, including daily releases during events and working with local media to ensure players were available for interviews and client requests• Before events, an ongoing interaction with local event promoters to market the Canadian Tour as an event where “the next best” in the world were playing. In the US, this was marketed as “next best in the world” and an opportunity to see talent from nearby US NCAA programs• Strategically planning which players and storylines would best promote the local tournament, given location of event, player backgrounds• During events, working closely with local media to ensure the Canadian Tour was being represented and covered. Crafting end-of-day stories, communications briefs for media covering event. • Project management of Tour events, including signage, organizing volunteers, facilitating live local radio broadcasts and television interviews

Associate'S Degree, Broadcast Journalism

Bachelor'S Degree, Economics