Iain Borrowman Fidm work email
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Iain Borrowman Fidm personal email
As a seasoned leader with 30 years of experience in B2B tech sales and marketing, I have dedicated my career to driving success and innovation in the sales activation space. My journey has been marked by a consistent focus on building and nurturing high-performing teams, optimising operational processes, and achieving significant business growth.Key Highlights:• Leadership and Team Development: I have a proven track record of developing and leading dynamic teams that excel in high-pressure environments by focusing on inclusion and collaboration whilst fostering a culture of continuous improvement and success.• Demand Generation Expertise: I specialise in creating and implementing effective demand generation strategies that drive revenue growth and market penetration. The aim has always to keep things simple and measure success by the impact it has on the client’s pipeline.• Operational Excellence: With a strong background in operations management, I look to streamline processes and implement best practices that improve efficiency and productivity. Most recently I was privileged to be part of a team that increased departmental revenue by 250%, whilst increasing both Gross Margin and utilisation.• Strategic Vision: I have a knack for navigating complex challenges and driving transformative growth, ensuring that organisations not only meet but exceed their goals. By integrating innovative approaches with proven strategies, I help businesses achieve sustainable success in competitive markets.My Professional Philosophy:I believe in the power of people and the importance of fostering an inclusive, supportive, and innovative work environment. My approach is hands-on and data-driven, ensuring that decisions are based on solid insights and that every team member is empowered to contribute their best work.Looking Ahead:I am excited about the opportunity that exists within the B2B tech sales and marketing space. I am eager to bring innovative solutions and strategic insights to businesses looking to enhance their sales performance and market presence. Let’s connect and explore how we can drive success together!
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Co-Founder And CeoDemandpro LtdNorthampton, Gb
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CeoDemandpro Ltd Jun 2024 - PresentLondon, GbDemandPro is a leading revenue acceleration company. We help tech companies achieve their growth goals by offering a comprehensive suite of services that join up the entire sales funnel. We seamlessly integrate content syndication leads, bespoke data solutions and human outreach, with event support, partner ecosystem enhancement and consultancy & training for your SDR teams, to ensure you unlock faster sales cycles and higher win rates. We know what works, and what doesn’t, so tailor our services to meet the unique needs of each client, ensuring highly effective marketing campaigns that accelerate your revenue goals. With a team of seasoned industry leaders, we bring unparalleled expertise and dedication to driving client success. Our commitment to quality and demonstrable results makes us the go-to partner for businesses seeking to enhance their demand generation and sales effectiveness.At DemandPro. we are different from all the rest. That’s because we…1. believe that the only true measure of success is the increase in your pipeline and the investment required to achieve it (Return on Marketing Investment)2. focus solely on Demand Generation for the global tech industry3. offer blended solutions to suit your exacting requirements that cover the entire sales funnel, ensuring prospects don't fall between the gaps.4. deliver in native languages5. provide detailed insights and make worthwhile recommendations for improvement6. innovate to make sure you are always communicating with the right people, in the right way7. put Quality at the heart of everything we do8. do the things your SDR/BDR team don't (or won't) doWe deliver a full suite of revenue acceleration services designed to enable our clients to achieve their revenue goals:• Content Syndication• Lead / MQL Generation• Sales Pipeline Generation• MQL Follow Up• Social Prospecting• Event Support• Inside Sales• Channel Enhancement• Data Management
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Svp Sales ActivationThe Marketing Practice Sep 2023 - Jun 2024London , GbStrategic leadership of the sales activation function, supporting the tele and inside sales teams. With responsibility for the overall strategy for departmental services and related offerings, this roleencompassed building and nurturing a cohesive and dynamic team, refining service packagesand spearheading educational efforts to enable successful selling of these services to clientsand prospects. The role required me to work closely with cross-functional teams and the COO to align strategies, enhance revenue streams, and achieve the company's growth objectives. -
Ceo / Sales DirectorIrsmarketing Ltd Aug 2003 - May 2023London, GbRun by Marketing professionals for Marketing professionals, IRS delivered pipeline generation services for the global IT enterprise and channel community. Having joined the company as Operations Manager back in 2003, I was privileged to have been part of the team that grew the company's turnover by 1500% during that time. -
Campaign ManagerQuantum Technology Marketing Group Limited Sep 2001 - Sep 2002One of the leading providers of marketing services to the IT sector.I was responsible for the daily management of client campaigns, providing coaching and support to the calling team. -
Telemarketing Manager (Temporary Position)Dataroam Jan 2001 - Aug 2001Dataroam was a UK based start up Wireless Application Service Provider ("WASP") which was acquired by Aspective in 2001.We targeted organisations with substantial mobile workforces, typically performing service roles, in industries such as telecommunications, utilities and technology. The strategy was to extend the emerging Internet-based Application Service Provider business model to the mobile communications market to create Europe's first WASP. Dataroam hosted, managed and implemented packaged software solutions, which allowed companies to communicate more efficiently with their staff in the field enabling them to provide higher service levels to customers at a lower cost.
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Operations Manager (Temporary Position)Quantum Telemarketing Jun 2000 - Dec 2000
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Team LeadHi-Tech Marketing (Harte Hanks) May 1999 - Jun 2000Hi-Tech was a supplier of telemarketing services to the information technology industry. Hi-Tech Marketing was sold to the US based Harte-Hanks organisation in 2001.
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Telemarketing ManagerBt Sep 1997 - Apr 1999London, GbIn 1997, with BT loosing 75,000 customers a month to cable companies, several purpose built call centres were created across the country with the purpose of speaking to each of their 21m customers at least 4 times a year.One of the first was in Warrington which had 650 telemarketing terminals arranged on a single floor the size of one-and-a-half football pitches. With over 2000 staff working in shifts, the aim was to ensure every customer was aware of the services available to them -
Sales Consultant (North West)United Friendly (The Royal London Group) Jun 1994 - Aug 1997A Home-Service company that offered a range of insurance, assurance and pension products. In 2000 Royal London acquired United Assurance Group for £1.6bn.
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Assistant Branch ManagerRichard Threlfall Group Ltd Apr 1992 - May 1994Founded in 1834, Richard Threlfall Group Ltd is one of the UK's oldest surviving family businesses.
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Financial ConsultantWesleyan Assurance Society May 1990 - Feb 1992Birmingham, West Midlands, GbEstablished in the early years of Queen Victoria's reign, Wesleyan Assurance Society has grown from a small local business to one of the UK's financially strongest life assurance companies with industry-wide recognition, offering tailored financial planning for professionals.Financial Consultants provided advice to both new and existing clients while actively promoting the full range of additional products.
Iain Borrowman Fidm Skills
Iain Borrowman Fidm Education Details
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Cranfield School Of ManagementManagement -
Liverpool John Moores UniversityBusiness Studies & Information Technology
Frequently Asked Questions about Iain Borrowman Fidm
What company does Iain Borrowman Fidm work for?
Iain Borrowman Fidm works for Demandpro Ltd
What is Iain Borrowman Fidm's role at the current company?
Iain Borrowman Fidm's current role is Co-Founder and CEO.
What is Iain Borrowman Fidm's email address?
Iain Borrowman Fidm's email address is ib****@****ing.com
What schools did Iain Borrowman Fidm attend?
Iain Borrowman Fidm attended Cranfield School Of Management, Liverpool John Moores University.
What skills is Iain Borrowman Fidm known for?
Iain Borrowman Fidm has skills like Lead Generation, Strategy, Business Development, New Business Development, Marketing, Telemarketing, Social Media Marketing, Demand Generation, Marketing Strategy, Sales, Strategic Planning, B2b Marketing.
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