When immersed in running your business, it is often hard to stand back and see your brand from every angle. I have 25 years of experience in taking a comprehensive approach to visual identity. Looking at businesses' external visualisation from all perspectives to make sure it accurately reflects your brand. From marketing communications and sales collateral, to point of sale installations and your website. I believe that all design, communication, and production decisions should be informed by your wider business strategy. I have a genuine passion for working with clients on their brand from the ground up and, through structure and creativity, seeing the change in a business from something unrepresentative of a company's goals and direction to being perfectly articulated visually. At Westside London, we put our strategic thinking, creative skills, and production heritage to use for every project across brand, design, web, digital, and print. We have experience across a number of sectors, including property, commercial, retail, hotels, finance, and digital e-commerce.In my personal life, I am a keen sportsman and regularly enjoy skiing, tennis, cycling, golf, and diving. I also love spending time with my family, particularly my three wonderful daughters.