Iain Campbell Email & Phone Number

Brighton, GB

London, United Kingdom

- Publishing Director with responsibility for five imprints within John Murray Press, part of Hodder & Stoughton. - A John Murray Press board member.- Publish across a wide range of non fiction categories from self help to business, and pop science to creative writing.- Responsible for a fast-growing audio programme, including some major category.

London, United Kingdom

Brighton, United Kingdom

- Content marketing services from A-Z. - Co-founded to help authors and businesses build brand momentum with great content.- Offered services across the content marketing spectrum including content strategy, SEO, content auditing and analytics.

- Responsible for identifying and delivering high value partnerships for the Business programme throughout EMEA and Asia.

- Responsible for business and personal development publishing.- Lead a team of Editors and content development specialists covering three imprints.- Shaped and delivered editorial strategy, acquired and developed content in print and digital formats, built great relationships with authors, agents and retail partners.- Commercial management of a leading.

- Created and managed fully integrated on and offline campaigns, from print and display to Facebook apps and games, from email and social media to SEO and content marketing. - Improved ROI with innovative activity and rigorous measurement.

- Contributed to digital marketing campaigns for clients using SEO and email marketing. - Became Google AdWords certified.

- Headed up marketing for the FOR DUMMIES imprint, the world’s most successful reference publishing brand, as well as other consumer brands from Wiley's portfolio and the Capstone imprint.- Responsible for all marketing from strategic planning and brand management to online advertising and email. - Drove adoption of digital marketing, introducing video and.

- Lead Amazon’s non-fiction Editorial book team, responsible for site content management, delivering constant revisions in response to business objectives, web analytics, and financial metrics.- Reported on category performance, click rates, margins and all category-related features, and pro-actively worked on improving category performance from those.

- Responsible for commissioning business books for the FT imprint. - Helped authors develop their content and project managed the publishing process.

Postgraduate, English

First Class Ma Hons, English

Education record