Iain Edmondson Email & Phone Number

United Kingdom

Providing strategic consultancy for public and private sector organisations investing in major sporting and cultural events, including expertise in destination marketing, evaluation, spectator engagement, mass participation, sports tourism and Olympic legacy.• Client: UK Sport – conducted a review of the eventIMPACTS online tool for measuring the impact of events, alongside Sheffield Hallam University, and leading the implementation of structured recommendations to ensure it remains a robust and relevant tool for the UK public partners and wider events industry.• Client: British Rowing – led a project to determine the future of the British Rowing Senior Championships within a framework of a coherent National Events Strategy, and leading the implementation of a new format for the event in 2024• Client: Super League Triathlon – led the development of new host venue partnerships for the global series of high paced events in spectator-friendly destinations, through innovation and technology such as the award-winning “Arena Games” format involving televised racing in physical and virtual worlds, allowing for Covid-19 restrictions.• Client: Association of Summer Olympic International Federations - led a project to create a common set of indicators to demonstrate the tangible and intangible value of major sports events, and improve the delivery of long-term benefits and UN Sustainable Development Goals.• Client: Trivandi – developed content for the UK Department of International Trade's guidance on exporting to the Major Events & Expos sector. Also previously developed a 5-year business plan for Trivandi building on the company's global leadership in the delivery and operation of major events and venues.• Client: Keneo – provided consulting insights for the office of the Mayor of Paris’s hosting of the 2024 Olympic & Paralympic Games, based on programmes implemented to maximise economic and social impact in the lead up to the London 2012 Olympic & Paralympic Games.

Providing services designed to demystify the complex world of event impacts through knowledge transfer, training, planning and cost-effective data gathering and validation. The framework used for evaluation and reporting aligns with international guidance and best practice in measuring the impacts of events across five key areas: economy, image, society, sport/culture, and environment.• Client: International Masters Games Association – developing a structure for how IMGA will measure the impact of its events in line with its commitment to sustainability, including the creation of a technical manual as guidance for Local Organising Committees• Client: World Archery – developing an evaluation structure for its world ranking events and reporting for the Berlin 2023 Hyundai World Archery Championships• Client: Event Wales – advising on the development a suite of pre and post event KPIs to support the implementation of the National Event Strategy for Wales 2022-2030

Led the establishment of the not-for-profit member-owned body, from informal working group to a formal body governed as a Company Limited by Guarantee, leading on the recruitment and management of professional staff, and the development of content and IP.

Volunteer Chair of the charity delivering programmes of on and off water activities for children from diverse backgrounds which provide life lessons and social impact

Led the procurement of new venues for two global televised, spectator-focused triathlon race series - the award-winning, blended real-life/virtual Arena Games Triathlon powered by Zwift Championship Series, and the short-format, outdoor Championship Series.

London, United Kingdom

• Led a team to develop, bid for, market and stage new major sport and cultural events in London resulting in positive economic, media and social impacts, including projects such as the Lumiere London festival of light and growth of the NFL International Series• Board member, and former Project Director, for RideLondon, the annual world-class cycling festival• Deputy Chairman of the Development Board for Lumiere London 2018• Founding Director of the International Association of Event Hosts, a new international network for sharing knowledge and expertise between cities and countries hosting events• Developed business cases to secure new events as a legacy of the Olympic Games, such as the 2017 IAAF Athletics World Championships and 2020 UEFA European Championships, and represented the city on Stakeholder Boards to oversee benefits for events including the 2018 Women's Hockey World Cup, 2016 Track Cycling World Championships and 2016 European Aquatics Championships• Chairman of London esports roundtable leading collaboration amongst industry leaders to identify city benefits from the growth of the sector • Led strategic and marketing support for events inc NFL, Tour de France, Rugby World Cup & Chinese New Year• Led co-ordination and communication of the calendar of sporting and cultural events in London amongst city stakeholders from cultural and sporting venues to London Boroughs and city authorities relating to transport, crowd management and policing• Led research to quantify economic, media and social benefits from London events• Led consumer marketing campaigns to capitalise on London’s reputation for hosting world-class sport, through visitlondon.com digital channels and branded exposure at televised events• Developed new relationships and negotiated commercial terms to create the Major Events Strategic Partnership programme with fee paying private sector organisations • Media spokesman and speaker at national and international industry events

London, United Kingdom

• Managed the staging of, the 2011 SportAccord International Convention in London including contract negotiation for the terms of the Host City Contract for the event, developing the private sector sponsorship structure, cultural programme and governance structure for the public sector investors, the Department of Business, Innovation & Skills, UK Trade & Investment, UK Sport, VisitBritain and GLA• Led work to assess the costs and risks to London as a Host City of a potential 2018 FIFA World Cup across the London Councils, Transport for London, Metropolitan Police, Wembley National Stadium Ltd and professional football clubs in London, resulting in the Mayor committing to the required Host City Agreement • Chaired the Organising Committee for the delivery of the inaugural ITU World Series Triathlon in Hyde Park in 2009 including representation of British Triathlon, UK Sport, Royal Parks and independent organisers, and led city’s role in the subsequent events between 2010 and 2015• Established a programme to integrate initiatives to increase grass-roots participation with major international events through a contractual link to the Mayor of London’s Legacy Fund

London, United Kingdom

• Led the market assessment, specification development, business planning and PPP implementation planning for a venue-led destination development in Abu Dhabi, including the existing national football stadium and entertainment centre, on behalf of the government of Abu Dhabi• Led legacy planning work for CLM, the Olympic Delivery Authority Delivery Partner making recommendations to maximise the legacy impact of the 2012 Olympic and Paralympic Games venues• Delivered major venue projects including managing the operational contract with Greenwich Leisure Ltd for Crystal Palace National Sports Centre on behalf of the venue owner (London Development Agency) monitoring sports events, development programmes and investment plans• Managed cross-disciplinary consultant teams on a number of community venue and grass-roots sports development projects across the UK, including for leisure services at Inverclyde Council in Scotland and Cardiff International Sports Village in Wales

London, United Kingdom

• Supported the development and long-term legacy planning for the planned permanent and temporary venues and developed wider legacy plans with other stakeholder agencies, including UK Government (Department of Culture Media & Sport), London Development Agency, Lee Valley Regional Park Authority, London boroughs, national governing bodies of sport, UK Sport and Sport England• Oversaw work of external consultant teams on specific projects including Aquatic Centre Design Competition, Velo-park Feasibility Study and Temporary/Re-locatable Sports Arena Feasibility Studies• Project managed the delivery of temporary and permanent infrastructure for the IOC Evaluation Commission visit through local authorities, private land owners and event management companies

United Kingdom

• Responsible for developing new contract business for the UK’s largest leisure management company including the management of publicly-owned sporting and cultural venues• Led a team of funders, consultants, lawyers, architects, quantity surveyors, engineers, builders & sports development professionals for Private Finance Initiative (PFI) bids resulting in preferred bidder status, contract closure and the opening of two new venues in London – Downham Lifestyles Centre (including a library, swimming pool and community services) and Willesden Sports Centre (including indoor and outdoor sports and event facilities)• Led local consultation to planning committees and member presentations and ensured appropriate standards were in place for operational health and safety requirements for new contracts

United Kingdom

• Managed a collection and delivery operation over 7 locations (including a team of over 600 employees & managers), achieving some of the UK’s highest customer service and financial performance results• Managed relationships with trade union representatives, led customer relationships and managed compliance operational and safety standards across all sites• Implemented cost and quality control processes and led change management programme to develop leadership and management skills across the whole Newcastle/Sunderland area

Mba

Bsc (Hons), Business Operation & Control