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Highly experienced and award-winning CMO/Marketing Director with a track record of delivering growth and engagement in financial services through the implementation of effective brand and creative strategies. Currently Marketing Director at Belmont Green, an VC owned business driving change in specialist mortgages with Vida Homeloans and working on the launch of a new to market savings proposition. Highly customer-focused multi-product P&L experience in Financial Services (Insurance, Foreign Currency, Prepaid Cards, Mortgages and Savings) and extensive cross-industry experience as a senior leader with Thomas Cook plc, Virgin Money plc, Wesleyan Assurance Society and McCann-Erickson.History of Agile and design leadership in data-led and digital marketing.Formerly a member of the Thomas Cook Global Leadership Team, responsible for Marketing Strategy for Thomas Cook Retail and Money, a business with over 4,000 people and revenues of over £2bn and part of the Virgin Money Leadership Team. Key Achievements: - Established Innovation Strategy for Thomas Cook Money. - Launched Thomas Cook Money brand, bringing 2 new mobile-first propositions to market. - Transformed Virgin Money mortgage business by establishing Innovation model and 'labs'.- Built and sold award-winning digital marketing agency. - Secured trade sale to McCann-Erickson for a regional marketing agency.Specialities:- Marketing and transformation.- Creative team leader.- Innovation-led customer engagement.- Sales and growth.- Business & marketing strategy (B2B and B2C).- Getting stuff done!
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Marketing DirectorVida BankUnited Kingdom -
Marketing DirectorBelmont Green Finance Limited Oct 2021 - PresentLondon, England, United Kingdom -
Group Marketing DirectorWesleyan Aug 2019 - Oct 2021Birmingham, United KingdomGroup Marketing Director at Wesleyan.Wesleyan has had the interests of its members at its core since it was founded in Birmingham in 1841.In recent years, it has developed a highly successful business model providing tailored financial advice and products to select professional groups, notably GPs, hospital doctors, dentists, teachers and lawyers and a range of commercial financial products for the organisations in which they are employed.Each segment is served by… Show more Group Marketing Director at Wesleyan.Wesleyan has had the interests of its members at its core since it was founded in Birmingham in 1841.In recent years, it has developed a highly successful business model providing tailored financial advice and products to select professional groups, notably GPs, hospital doctors, dentists, teachers and lawyers and a range of commercial financial products for the organisations in which they are employed.Each segment is served by dedicated Financial Consultants who work only within that segment and thus build-up specialist knowledge of their professional customers. Show less -
Chief Marketing Officer (Cmo)Thomas Cook Money May 2017 - Jul 2019London, United KingdomSenior leadership role as Chief Marketing Officer for Thomas Cook Money and Thomas Cook Retail. Responsible for marketing strategy across Financial Services and 600 Retail stores. Additional responsibility for Innovation Strategy and Delivery for Thomas Cook Money.
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Commercial DirectorVirgin Money Aug 2016 - May 2017Newcastle Upon Tyne, United KingdomCommercial lead for the Virgin Money Travel and Adventure business. Encompassing Travel Insurance, Travel Money and International Money Transfer. Responsible for the strategic development of the Virgin Money Travel and Adventure business. -
Intermediary DirectorVirgin Money Jul 2015 - Aug 2016Newcastle Upon Tyne, United KingdomResponsible for the marketing & innovation strategy for the £28bn Intermediary business along with responsibility for transforming the overall intermediary proposition for 15,000 partners. -
Customer DirectorVirgin Money Sep 2013 - Jan 2016Newcastle Upon TyneResponsible for Proposition Innovation and Product Development across Mortgages, Savings, Investments and Protection. Ownership of the innovation process with Virgin Money. Additional responsibility for developing new revenue channels for Virgin Money. -
Managing DirectorMobious Jan 2002 - Jun 2013Newcastle Upon TyneHands on MD of an award winning digital marketing agency.
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Managing DirectorMccann-Erickson Leeds Apr 1999 - Jan 2002Managing Director of one of Leeds largest advertising agencies -
Managing DirectorFine Company Apr 1993 - Apr 1999Managing Director of a Direct Marketing Agency.
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Various Marketing RolesNorthern Electric May 1986 - Dec 1992Marketing Services AssistantTrade Marketing ExecutiveMarketing Manager
Iain Gibbons Skills
Iain Gibbons Education Details
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The Institute Of Direct MarketingMarketing -
University Of NorthumbriaBusiness, Management, Marketing, And Related Support Services -
St. Cuthberts -
St Oswalds
Frequently Asked Questions about Iain Gibbons
What company does Iain Gibbons work for?
Iain Gibbons works for Vida Bank
What is Iain Gibbons's role at the current company?
Iain Gibbons's current role is Marketing Director.
What is Iain Gibbons's email address?
Iain Gibbons's email address is ia****@****ney.com
What is Iain Gibbons's direct phone number?
Iain Gibbons's direct phone number is +4475681*****
What schools did Iain Gibbons attend?
Iain Gibbons attended The Institute Of Direct Marketing, University Of Northumbria, St. Cuthberts, St Oswalds.
What are some of Iain Gibbons's interests?
Iain Gibbons has interest in New Media And Digital Marketing, Children, Economic Empowerment, Science And Technology, Animal Welfare.
What skills is Iain Gibbons known for?
Iain Gibbons has skills like Digital Marketing, Marketing, Social Media Marketing, Online Marketing, Marketing Strategy, Business Strategy, Online Advertising, Marketing Communications, Digital Strategy, Business Development, Advertising, Brand Development.
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Iain Gibbons
Treyford3googlemail.com, ibm.com, uk.ibm.com -
Iain Gibbons
London1paretopartners.com
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