Helping create growth in both businesses and individuals is what motivates me.I believe alignment is the key to success. Learning is how you sustain it.Aligning customer value driven strategy and leveraging DNA unites organisations to create experiences people love. Strategies only truly deliver when the leaders and employees believe they are achieving their own personal potential and the team have a high degree of alignment.So I married my personal purpose to help people grow with my business activities. Studying coaching principles, and applying them with expertise in branding and marketing to drive business success, has given me a thoroughly rewarding career.Strategy facilitation, branding implementation both inside and outside the organisation, and high performance coaching are the elements of business that energise me. I have committed myself to mastering these disciplines and learning from inspiring coaches myself - including my business partner Jonathan Coles.We utilise a facilitation approach in consulting with all sizes of business, wishing to ensure their growth is customer value driven. We developed a choice analytics, AI and NLP supported research tool that aligns internal teams with the value their customers really desire to create Growth Strategy focused on Competitive Advantage they can defend.As an ICF certified Executive Coach, my strength is in helping coachees navigate the complex and sometimes lonely territory demanded of leaders. Together we identify challenging goals that inspire them, create a plan to achieve them, then through focus and sustained behaviour change make it happen. I feel very fortunate to be able to share some life changing techniques that have made a real positive difference.30 years experience working with and leading innovative organisations, taught me how to optimise business and marketing results. I’ve enjoyed senior executive roles with world class organisations in Sydney & London at Ogilvy, STW/WPP and Leo Burnett. Long term clients have included Qantas, Telstra and American Express and consulted to 200+ organisations since starting my own business.I love contributing to the creative process in marketing, innovation and business problem solving. We have equipped our business with a number of proven frameworks to do this effectively. We are active members of the business advisory community at Mindshop. I enjoy energetic, empathetic and positive partnerships. As an active listener, that believes in the power of collaboration and cares about quality outcomes, I thrive on growth.