Developing the commercial strategy and delivery of Etc Charge, a new on-street electric vehicle charging solution from BT Group. Any interested Local Authorities or potential partners, please contact iain.2.herd@bt.com

The UKs number one designer, manufacturer, and retailer of charging cables for electric vehicles. Providing consultancy for electric vehicle transition, charging, and technology.

Soldo is a leading pan-European fintech with $61 million is Series B funding and backed by Accel, Battery Ventures, Dawn Capital, Connect Ventures, and Silicon Valley bank.Iain leads the Product Marketing team at Soldo and which is responsible for: (i) market requirements; (ii) customer requirements; (iii) competitor analysis; (iv) product positioning and messaging; (v) launch plan; (vi) providing product and market thought leadership.Soldo provides a spend management solution for SME's to large enterprises that delivers more control, visibility, and automation to today's finance teams, whilst empowering employees with ability to spend. Soldo combines spend approvals, virtual cards, physical cards, and open banking into a single source of truth, that with automated reconciliation processes and complete pre-spend control, ensure finance teams are empowered to make smarter spending decisions.

Building new financial services business and consumer mobile app based on Open Banking. Key focus on driving app engagement by leveraging behavioural frameworks from Nir Eyal (Hooked) and BJ Fogg (Fogg Behavioural Model), to help millennials build healthier financial habits (e.g. Fitbit for Money) and positioning the app as their trusted financial advisor. This included the use of Machine Learning / A.I. to drive segmentation, unique user journeys and personalisation based on transaction data. • Built Commercial, Product Strategy and customer Value Proposition with approval from Product Board, Marketing Board and the SMT/Corporate Board.• Responsible for all execution across Product Marketing, Product Management, UX/UI, Engineering, Legal and Compliance and go-to-market. Built internal teams and external partners to drive execution.• Drove R-AISP/AISP/PISP application with FCA & alongside the CFO, the ‘Approved Person’ for the service.• Developed monetization strategy through marketplace and auto-switching services, big-data reports and analysis, premium subscriptions and card linked marketing / offers.

Oink is a payment service that allows children to safely make purchases online while keeping parents in control of all aspects of spending. Oink won Finovate Europe 2013 'Best of Show' and was recognized by Frost & Sullivan with their 2012 Entrepreneurial Company of the Year award in Digital Media.

- PayPal integration into mobile platforms; developed concepts and secured global agreements with leading OEMs & OS vendors (Samsung, Nokia, Microsoft etc)- Developed & launched PayPal Wallet (consumer) app for Windows Phone (90 markets)- Emerging markets applications- Mobile credit card acceptance (PayPal Here)

Mobile payments:- mCommerce- Digital Goods- Point of Sale- Digital Wallet- Mobile Card Payments- Carrier Billing & MNO Partnerships- OEM PartnershipsBusiness Development | Product Marketing | Spokesperson

Led the Social Networking team responsible for developing, mobilising and managing social networking services across Vodafone's global footprint - 4 direct reports.- Partners (Facebook, Skype, Windows Live, Yahoo!, Google, Twitter)- OEMs (Nokia, Sony Ericsson, HTC, Samsung, RIM)- Platforms (iPhone, Android, Blackberry, Symbian, J2ME)Business Management | Business Development | Product Marketing | Product Management

Launched Vodafone Messenger to key European markets (FR, PT, NL, ES, IT, UK, DE) – responsible for product strategy, partner negotiation, requirements, development, UE design and market launch. Achieved over 1 million customers 12 months @ 3€ ARPU / month.Strategy | Business Development | Product Management | Product Marketing | Go-To-Market

Responsible for UK Personal Finance including the planning & execution of the Quicken 03/04 launches, achieving 170% YOY revenue growth and increased retail share against Microsoft Money by 21%Business Manager | Marketing | Business Development