Iain Lazenby Email and Phone Number

Completed market research and competitor analysis.Negotiated purchase prices for control systems and advised on stock levels.Provided training on technology and trouble shooting for powered wheelchairs for sales, customer services and logistics staff. This included preparing training material in English, French and German. Handled field complaints, undertook trouble shooting and provided support to field sales, customer services and logistics.Participated in the development of the new complaints handling procedure.Wrote service manual and service check lists.From analysis of field complaints, proposed design changes to improve field reliability: commissioned outside consultants, specified components, tested prototypes. assisted with introduction into production. Designed, specified, tested and documented field upgrade kits.Participated in the design and preparation of product risk management plans to EN14971.Originated a power chair variant and led the process of introducing it into production. This included: sourcing of a special controller, sourcing and specification of components, evaluation of suppliers, making prototypes in cooperation with the design department, managing and supervising external testing to ISO7176 and EN12184, preparation of user manual, preparation of training material assisting with product launch.Arranged and supervised crash tests.Evaluated and tested accessories to motorise manual wheelchairsProposed and evaluated solutions to enhance the reliability and functionality of powered wheelchairs.

Specified and tested a motion control system to achieve ISO7176 & EN12184 certification:Devised a test method to simulate external testingSupervised internal testingAnalysed test resultsProposed new control system specificationsSupervised testing of modified prototypes leading to a pass being obtained

• Technical and commercial evaluation of competitor’s products• Prepared a short list of distributors

Motion control systems for medical devices Won new business in Belgium, Germany, Switzerland, India and ChinaProvided technical training for customers in French, German and English

Identified and evaluated opportunities for market diversification.Led the entry process into new markets from specification through to implementation of sales strategy.

Won new business in the Netherlands, Germany, Hungary and UkraineSuccessfully project managed exhibition stands for 6 successive years.

Formulated and implemented key account plansNegotiated contracts and obtained new business from automotive and process industry customers in Belgium, Spain, Germany and France

Interim management services

Reviewed and re-targeted export sales strategy towards technically differentiated products and high growth marketsReviewed distribution network appointed successful new representative in TurkeyWon new business from new markets: Belgium, Germany, Slovenia & Turkey

Devised and implemented new product introduction planLed the tendering and contract negotiation for power transformers in Europe, Middle East and India

Founded and led export sales departmentSet up export distribution networkWon new business from the Middle East and South East Asia

Won new business in Germany and France in the electric motors, recycling & automotive industries.

Launched optical encoders into the UK market, winning business in the material handling, robotics, continuous process, automotive and nuclear industries.

Founded and led the technical sales department, (2 applications engineers)Mentored 3 applications engineers up to appointment as field sales engineersApplications: motorisation, industrial automation, robotics, medical, military and automotive

Interface between field sales force in the UK and manufacturers in Germany, US, France, Switzerland and Denmark.Translated technical documentation from German to English.

- Technical and commercial support for sales teams in North and South America, UK, India, Japan, Israel, South Korea, Singapore, Taiwan, Australia and South Africa- Technical training of end customers and sales teams- Exhibitions-- Project Management- Technical translationscail support

- Technical and Commercial support for the sales team and end customers- Liaison with suppliers- Exhibitions- Planning and development of computerised stock control system

Preparation of sales literatureProduction scheduling and progress chasingDevelopment of sales forecasting system