Iain Mackenzie Email & Phone Number

Glasgow, GB

Glasgow, Scotland, United Kingdom

• Work in partnership with the People Team to bring to life ERM’s EVP through an employer brand proposition that showcases ERM’s work, talent, culture and beliefs to position ERM as a destination for top talent to both.
• Lead and create the design and implementation of impactful external and internal campaigns that promote ERM as an employer of choice in the sustainability and advisory industry
• Develop an employee marketing strategy that engages talent from new sectors and industries aligned to ERM’s growth priorities.
• Lead on the development and execution of internal communication programmes globally and in the regions to support bringing to life ERMer experiences and stories inc Life@ERM, and all-employee inspiration sessions etc.
• Work in tandem with the broader marketing team to tell the story of ERM’s beliefs and culture through a variety of written, video and visual content that work across multiple platforms to reach a broad and diverse.
• Collaborate with ERM’s recruitment team to drive successful and measurable talent marketing campaigns and positively influence ERM’s employer reputation via management of LinkedIn and Glassdoor

Glasgow City, Scotland, United Kingdom

• Directed and led ScottishPower Renewables (SPR) internal and external communications, maximising the reputational impact and brand positioning during an unprecedented growth period. Planning, creation and execution of.
• Led the strategic planning and ultimate delivery of a dynamic, ever changing internal and external communications strategy, reacting to UK and Scottish Government policy announcements and public thirst for information
• SPR lead for the COP26 in November 2021. In conjunction with the ScottishPower Principal Partner sponsorship, working with Glasgow Science Centre to deliver a legacy educational programme for school children aged.
• Operational responsibility for the Whitelee Wind Farm Visitor Centre, overseeing the refit and exhibition refresh
• Additional responsibility for Local Engagement Strategy creation and implementation. Main point of contact and control to oversee key stakeholder engagement across 6 key Local Authority areas for SPRs investment and.
• Directed the support for the CEO and Senior Management Team with responsibility for all business wide internal communications including staff events, conferences, CEO calls/Townhalls (which have changed dramatically.

Dumfries, United Kingdom

• Responsible for creating, planning and implementing the Councils Communications, Media and Marketing Strategy with the simple aim of enhancing the reputation of Dumfries and Galloway Council
• Led the communications/press office and develop proactive Directorate media and communications plans
• Developed and improved graphic and digital media services to ensure the Council delivered its priorities and strategic objectives whilst meeting operational and statutory obligations
• At the forefront of the transformational change and continuous improvement programme, positively challenging culture, systems and processes by introducing new ways of doing things. Design, set and manage annual budgets.
• Editorial lead for the 5 year Council Plan identifying the main policy considerations for the Administration to develop communication plans and lobbying strategies for the promotion of the priorities and commitments.
• Responsible for Council policy research, development, guidance and delivery helping to define the Council position on local and national issues for the Chief Executive, Council Leader, senior politicians and Elected.

Glasgow, United Kingdom

An Employer Branding, Marketing and communications business. I helped brands and employers do more than just communicate – I helped them build lasting relationships. Whether it’s was a new employer brand, EVP (Employee Value Proposition), Employee Engagement or Communications, I helped develop a deeper understanding of, and stronger connection to.

Glasgow, United Kingdom

Inverness, United Kingdom

I'm responsible for all marketing, communications, events, PR and media relations for Inverness College UHI. I'm also currently developing their new identity to sit alongside their brand new £75m home - Inverness Campus.

Glasgow, United Kingdom

• Managed the Employer Brand strategy and implemented the employer brand into “business as usual” processes
• Overall brand guardian across all business areas, setting and maintaining the standards of creative work and copy
• I own and distribute clear and accessible brand guidelines and brand collateral and maintain the Brand portal
• Invigorate and develop brand identity, communications and innovation
• Define and manage the brand, its core idea (EVP) and explain its meaning and implications internally and to key stakeholders and ensure consistency with external messages and experiences
• Monitor and understand the brand alignment to the needs of candidates, employees and major suppliers

Glasgow, United Kingdom

• I was part of the People and Culture Transformation Programme, separating out the Insurance arm of a Global parent brand, (RBS), and creating a new organisation, (DLG). I managed the creative development, delivery and.
• Responsible for the creation and delivery of the employer brand strategy including how we speak, act, communicate and present our brand internally and externally
• Developed brand new Employee Value Proposition (EVP), creative expression and creative concept through numerous stages of focus group led research and employee involvement
• Aligned the above to the overall HR strategy, new corporate brand strategy, consumer marketing strategy and company purpose
• Developed new creative suite to include all Recruitment Marketing materials, Email and letter communications, HR collateral, HR communications and Learning & Development materials
• Audited, streamlined and delivered 6,000 newly branded documents & assets across HR including HR intranet, PULSE surveys, newsletters, 15,000 new contracts, 15,000 new pension packs and a new benefits system

• developed high quality marketing and recruitment advertising materials including copy writing for Families for Children (Fostering & Adoption)
• created and delivered a new interim employer brand and delivered a revamped annual recruitment campaign
• worked closely with Corporate Communications to ensure press and publicity opportunities were maximised
• contributed to the efficient follow up of all enquiries relating to fostering or adoption
• monitored recruitment and contributed to the annual report production
• oversaw implementation of the marketing research strategy in partnership with Experian

• designed and implemented Barkers Scotland’s Digital Strategy with budgetary, target and planning responsibilities
• guided clients on their digital recruitment strategy: careers site strategy, ATS consultancy, media planning and strategy (job boards, search engines, social media, lifestyle), onboarding
• sourced new suppliers, increasing product range, client choice and revenue
• ongoing development of client relationships and in turn develop and deliver digital solutions and the creation of digital employer brands
• project managed digital projects successfully to ensure client delivery was on time and on budget – campaign, micro and full corporate sites copy written
• managed internal and external resources ie client, creative, digital development and digital media

• established, maintained and developed high revenue and prestigious relationships/accounts across all agencies at all levels for traditional & online
• ensured all agencies were kept abreast of all TSPL developments and industry news and present it as required from Director to Administrator level
• produced detailed and relevant research reports using ABCe, NMR, NRS etc
• managed the online offering of jobs.scotsman.com and the motors.scotsman.com offering for all agency and direct clients online requirements
• met and exceeded individual and team revenue targets
• ensured all Agency needs were identified, addressed and solutions provided on an individual client basis