Iain Roddan Email and Phone Number

As an independent consultant, my expertise lies in providing strategic guidance and operational process improvements to businesses in the B2B marketing sector, specialising in demand generation. My services revolve around developing and implementing strategies that utilize marketing software as a service (SaaS) solutions, leveraging artificial intelligence (AI), and establishing satellite offices for improved client success and campaign management operations.

Since 2012, S2W Media has been providing full-funnel lead-generation solutions to some of the world’s most successful sales and marketing organisations. We build solutions for marketers, sellers, CEOs, and everyone else working to drive revenue.In my role as the Head of Campaign Management for the APAC region at S2W Media, I oversaw various critical aspects of campaign operations and client success. I was the single point of contact for clients into the organisation.. My daily responsibilities included managing client onboarding, providing guidance on campaign setup and strategy, and maintaining clear and proactive communication with clients on outcomes. I also ensured that our clients' expectations were well-defined and managed a team of three junior Campaign Managers. I was the senior operations point of contact for the APAC region, collaborated with cross-functional teams across different time zones, and maintained strict adherence to GDPR regulations. Additionally, I played a key role in tracking campaign performance, generating post-campaign reports, and replicating successful processes in the EMEA and North American markets. My ability to efficiently match campaigns with appropriate resourcing and my proficiency in a diverse tech stack were crucial to achieving these tasks and responsibilities.I was brought back for a specific fixed term engagement to help stabilise their operations and improve client relationships. This was where I realised I had a unique ability to build lasting client relationships. The company specifically brought me back for this task at the request of long-term clients who I had worked with in the years before. Preventing revenue loss and by cross selling services I retained at risk clients and contributed to recurring revenue working cross functionally with the sales and renewal managers.

Employsure helps businesses with Workplace Relations and WHS with expert advice. We aim to provide a more comprehensive service that provides you with support across all stages of the employee lifecycle.In my role as a Campaign Manager at Employsure, I effectively managed various crucial aspects of campaign operations and client engagement. This encompassed proficiently administering the Salesforce lead database to ensure data accuracy and usability while expanding and maintaining it for outreach to potential clients. I strategically segmented audiences and designed datasets for monthly campaigns, skillfully executed campaigns aligned with upcoming events, and collaborated with Marketing and Automation teams for sales enablement. Additionally, I actively contributed to Salesforce development, internal lead scoring, and the interview process for new Marketing team members, and provided valuable testing and feedback on PowerBI visualization. My role also involved successful resource management for campaign creation and tracking sales staff assignments with minimal Team Leader input.Key Responsibilities and Skills:-Salesforce: Proficient in audience segmentation, integration testing, campaign builds, reporting, and dashboard creation.-Campaign Management Modernization: Improved sales enablement, documentation processes, and resource alignment.-Asana Administration: Managed campaign setup tasks with various stakeholders within the organization.-Tableau: Utilized Tableau to track key metrics (dials, contacts, appointments, closed deals) weekly for both AU and NZ regions and presented this data to senior business stakeholders in weekly stand-up meetings.-Advanced Microsoft Office Skills: Excel, Word, and PowerPoint, including advanced functions and automations.

Since 2012, S2W Media has been providing full-funnel lead-generation solutions to some of the world’s most successful sales and marketing organizations. We build solutions for marketers, sellers, CEOs, and everyone else working to drive revenue.As senior campaign manager at S2W Media, I act as the conduit between sales, operations, and our clients to build and execute full-funnel B2B demand-generation campaigns. Being the first “boots on the ground” campaign manager in APAC, I have overseen the growth and delivery of campaigns as the company scaled in this region.Key Responsibilities:-Setup and delivery of B2B demand-generation marketing campaigns-Managing relationships with both internal and external stakeholders and partners-Training and mentoring of new campaign management staff globally-Management of APAC campaign management staff-Live and post-campaign reporting preparation and presentation

Since 2012, S2W Media has been providing full-funnel lead-generation solutions to some of the world’s most successful sales and marketing organizations. We build solutions for marketers, sellers, CEOs, and everyone else working to drive revenue.As Campaign Manager at S2W, my primary responsibilities are working with clients to build out their campaigns, working on demand-gen platforms to upload leads, identifying campaigns that struggle with traction, and providing accurate solutions to improve and work with the sales team to identify opportunities for campaign extensions to drive revenue.

With theinstagolfer I created a niche social content production studio and digital marketing consulting business for the Golf Industry.Creation of digital marketing collateral, campaign creation both paid and unpaid, working with 3rd party designers and platform providers, community management, and solutions such as social calendars, SEO/SEM, and analytical decision making.A major achievement was the growth of a client golf club’s social engagement, increasing profile visits by 12% and increased reach by 30% that allowed the club to engage with new demographics.

As Customer Success Consultant at Cube Online I am responsible for helping small & medium business owners grow their business through the perfect combination of Software and Digital Marketing Expertise. Our Customer Success team prides itsself on our pro-active customer success strategy and providing clients with a level of service they will not receive from any other online company. My primary responsibility is to help our clients create the best possible return on investment from their services with us. I work alongside our clients to help review their accounts on an ongoing basis, share best practices around reputation and review management and help them trouble shoot any online issues they may have. I have experience across Marketing software, Local SEO, Reputation & Review Management, Web design, Paid Media and SEO.

Took a career break to be with my son prior to him starting school.

CBS Interactive is a portfolio of web-based destinations such as ZDNet, Tech Republic, Cnet, and Gamespot.Execution of B2B digital marketing campaigns for companies such as DELL, Oracle, Microsoft, Intel, and Cisco.Introducing a new reporting system reducing report generation from around 2 hours FTE to 30 minutes and providing clients with a “snapshot on a page” link that would break out analytical trends and help improve the efficiency of future campaigns. 7% increase in open rate and a 3% increase in click rates.

Ovation entertainment was an early entry into the IPTV space offering the best in Arts and Entertainment alongside a large integrated digital storefront. Using digital marketing techniques to drive the growth of both the IPTV and Storefront sides of the business.The introduction of updated EDM techniques to drive a 15% uptick in sales and a 10% increase in opens and clicks.

Workstar is an eLearning company specializing in online learning, recruitment, and staff messaging. Day to day B2B client relationship management and support. Creation of integrated support ticketing solution into eLearning platforms.Ticketing solution reduced inbound calls by 22%

SelecTV was a Digital Satellite Television service that provided affordable subscription TV for everyday Australians. Lead the Technical Support call center team, created the technical support knowledge base for the website.Introduced pack in quick start guides with STBs reducing inbound tech calls from new sign-ups by 19%