Maria Isabel Alcántara Email & Phone Number

Ghent, Be

Brussels, Brussels Region, Belgium

Lima, Peru

• Lead end-to-end projects, developing strategies, setting KPIs and implementing tools to improve tracking of brand awareness and customer acquisition for all business unit.• Execute omnichannel campaigns: mass media, digital and Social media, PR, own media, etc.• Work closely with the regional team and collaborate with stakeholders: creative and media agencies, research firms and key media partners (meta, google, broadcasters) to ensure integrated media plans.• Build, monitor and deliver reports on campaign performance, brand equity, customer satisfaction, in order to bring a data-driven approach and develop strategies accordingly.• Oversee and optimize the marketing budget.

Lima Province, Peru

Barcelona Area, Spain

Track, measure and report the performance of the overall social media content strategy. Identify best practices in the category and make recommendations on the developing social platform strategy with data driven metrics and insights.Clients: Chocolates Lacasa, Pepsico (Foods & Beverages), Pernod Ricard, Gallina Blanca, ImaginBank, ACCIONA.

Lima Province, Peru

Lead the digital communication, social media and innovation strategy for the brand Movistar Perú.- Set KPI's to measure the performance of online campaigns and their impact on brand health metrics.- Optimise live brand and product campaigns via monitoring of real-time social data, provide recommendations to communication teams that will improve campaign performance.- Lead the social media content strategy and mobile applications strategy.- Build and optimise the Always-On paid media strategy (SEM, Social Media y other platforms like Waze, Spotify, etc.) and find new media innovation opportunities.- Deliver market reports and dashboards with status and findings. Monitor sensitive subjects on social media related to Movistar or its industry.- Manage the annual brand budget.

Lima Province, Peru

Support the digital communication and social media strategy as well as drive individual initiatives, research and reporting. • Manage and supervise the social media content strategy of Movistar Perú.• Implement a successful social media and communication strategy for brand and product campaigns.• Development of mobile applications as part of the brand strategy.• Day to day relationship with all social media partners.• Manage the Customer Experience Centres project.

Peru

Local company specialised in the Office, Arts & school supplies industry. Support the development of new products for the Brands: Alpha y Apolo.• Negotiate with local and international providers.• Research and identify trends in the national and international market.• Manage, coordinate and supervise the communication strategy (mass media, events and digital strategy) along with the ad agency and other partners.

Lima, Perú

Client: Alicorp. Manage the project Dimensión Glacitas, a digital campaign launched in Colombia.

Peru

Manage and create content for blog and website of the Audiovisual Communication department.

Master'S Degree, Marketing/Marketing Management, General

International Marketing Diploma, Marketing

International Marketing Diploma, Marketing

Bachelor'S Degree, Social Communications. Specialisation In Advertising.

Activities and Societies: AIESEC Católica