Ignacio Aldasoro Email & Phone Number

Mexico City Area, Mexico

• Leading the Information Services organization (65 team members) for 32 markets, 3 regional shared service centers and 1 factory, + users spanning Mexico, Central America and the Caribbean
• Leading the digital transformation projects for Mexico and Central America by facilitating the adoption of agile methodologies, project based organization, process digitalization and automation linked with an.
• Deploy global and local solutions to achieve long term efficiencies in the markets, including market consolidation, factory footprint rationalization, remote trade activation, mergers and acquisitions and automation to.
• Launched new business unit in Mexico and CARICAM for Business to Consumer Operations (direct retail, e-commerce, omnichannel marketing and customer care)
• Changed the focus of the IS team and influenced in the rest of organization from internal efficiencies into a customer centricity
• Led a reorganization of the IS team from a matrix organization based in supported functions to an agile project based organization

Mexico City Area, Mexico

• Definition of the 3 year plan for the Latin America regional commercial projects
• Outlined plans for the rollout of new global Consumer Relationship Management, Trade Engagement and Field Force Planning solutions in the region
• Definition of requirement for relevant markets in the region (BR, CO, EC and DR) in the development of a new Sales Force Automation intended for Direct Sales Distribution
• Outlined the implementation plans for Trade Engagement Platform and e-commerce solutions
• Defined standard for electronic invoicing solution in Latin America region

San Jose, Costa Rica

• Led an IS organization across 6 markets where the company operates in Central America (GT, SV, HN, NI, CR and PA), supporting 500+ users in 14 locations
• Completed the stabilization of the recently implemented Sales Force Automation (SFA) System for Costa Rica to comply with controls defined by the US GAAP and allow maximum flexibility
• Re-structured the IS organization in the region, achieving savings of 25% on the annual budget of the area by the end of 2014.
• Delivered major projects for the organization in Commercial (New SFA’s implemented in GT and SV), Operations (New System for Factory and Quality Control) and HR (Payroll Centralization) area to support the company’s.
• Implemented new infrastructure solutions, helping the company to save 250k USD on telecommunications budget while improving the quality of the services provided to the users

Mexico City Area, Mexico

• Design and Implementation of a Merchandising Solution for the Field Sales Force (FSF) resulting in local yearly saving of 150k USD in hardware. Solution currently deployed in 60 countries
• Design and Construction of collaboration tools for the FSF and Commercial Staff Areas resulting relevant saving in trade programs and PPOSM wastage. Solution currently deployed in 25 countries
• Migration of the Company’s Call Center to a Co-Sourcing scheme to reduce its operating cost in 100k USD per year
• Design and Implementation of an internal audit tool for Merchandising activities
• Update and upgrade of the company’s cartography system and enabled route planning solutions

Mexico City Area, Mexico

• Preparation of the yearly volume budget at SKU level for Mexico and Peru’s affiliates
• Report generation, analysis and regular follow up on volume selling progress in order to generate corrective actions with the Local and Regional Management Team
• Operating design and implementation of the Competitive Intelligence Unit including process, people and tools
• Implementation of a valuation method for Commercial activities
• Develop a strategy to contain the growth of the illicit trade in the local market
• Collaboration in the development of commercial tactics to promptly react to the regional and local competitors strategies

• Implementation and support of a finished goods tracking and tracing solution in order to comply with the company’s agreement signed with the European Union
• Implementation and support of the electronic invoice functionality
• Re-design and implementation of the returns and reverse logistics processes to contain costs related to product destruction
• 2nd level support to the Order to Cash and Finished Goods Logistics processes
• Guarantee the use of the internal project management methodology in the IS projects and provide training to other areas in the methodology

• Implementation of MySAP PLM and SAP PS
• Design and implementation of an internal project management methodology aligned with the PMI® best practices
• Managed projects from the commercial area, including New Product Launches, definition of the Trade Marketing roles and responsibilities, Go-to Market Strategy and the implementation of a Call Center
• Supported the project portfolio management and project management for the different sales directions of the company
• Supported the Management Team in the project portfolio management decision making process
• Implementation of the Balanced Scorecard methodology in the group

Project Management Professional, Project Management

10 month posgrade preparation for Project Management Professional exam

Applied Mathematician, Mathemathics

Activities and Societies: Representación de Matemáticas Aplicadas Aleph - 2002 Representación de MAtemáticas Aplicadas Quce - 2003

Civil Engineer, Engineering

High School

Education record

Education record