Bridging the gaps between 20+ million users worldwide, business and product through cross-functional collaborative engagements and enabling delivery of the most desirable, viable and feasible solutions for the world's number one Arabic VOD service.Targeting operational excellence and efficiency by improving and introducing new processes, enhancing procedures, and making targeted reports.Shahid is an Arabic streaming platform that's home to highly rated original productions from the Arab world, a wide range of exclusive series, movies and other premieres, as well as live TV channels, sports, kids offerings, international content, and more.

Delivered 800+ services across 30+ government entities in Abu Dhabi.Created design standards and conventions across all channels for one of the biggest digital transformation projects in MENA.Facilitated, as Design Authority, a multitude of workshops (2k+) engaging designers from PwC, IBM, Publics Sapient, and few smaller vendor companies to showcase their service designs, making sure all design standards are being conformed and met, challenge them to think outside the box in order to deliver a service of excellence.Conducted multi-disciplinary workshops in which strategy, design, content, technology, management, and client co-created around project challenges and came up with the best-fit solution given the constraints and limitations.Contributed to the creation of the Digital Transformation Design Playbook, giving a full-fledged detailed explanation on the importance of design in the digital era along with the processes, teams, methodologies, and tools to be used in order to deliver success.Was in charge of resourcing, recruiting and onboarding designers on the program, as well as training and onboarding external stakeholders’ designers.

Led and managed the design team for the most significant digital transformation platform in the Middle East.Created organizational design processes and flows to orchestrate the design delivery of such a big project efficiently and accurately.Designed 100+ components for the brand’s unique Design Language System.Analysed business requirements and current service flows, co-created with the team to come up with new standardized service design flows for multiple personas, and translated it into a seamless and engaging user experience.Redesigned portal and mobile app: conducted an in-depth assessment of the current state, highlighted discrepancies and pain-points, planned and executed redesign accordingly.Recommended resources and recruited designers to support the project and make sure the scope is delivered in a timely manner.

Managed the full-fledged product design and development (from conceptualization, production to marketing) of mobile accessories for a startup brand in London.Led a team of industrial designers and coordinated with Chinese manufacturers to ensure the production and delivery of quality products.Released around 100+ products for Apple iPhone and 20+ for Samsung Galaxy devices.Took part in the AirFender Technology™ patent design.Contributed to the go-to-market strategy by designing and maintaining the branding, the products, the website, and the social media marketing along with the exposure and brand presence on Amazon and eBay.

Marked the beginning of my professional career as a freelancer.Delivered successfully numerous design projects, spanning from identity design to very complex online platforms across various different industries.Established a design studio in Belgrade serving clients worldwide.Notable clients: Zurich, Uniprom, Saint Agur, Fusion Learning Systems, Kismet by Milka, Pupin Telecom, Neale Donald Walsch, Public Art & Public Space, Ascot Capital Group, Surpass Hosting, HostDime, JMS Law Office, Issima Jewellery, IN Hotel, Imas Marine, Global Press, Digital Archive of Architecture, 2bike, and many more.

Directed all creative operations within the company, as well as recruitment, resourcing, and client management relationships.Created strategies and budgeting to help improve and maintain the business.Managed teams of researchers, designers, copywriters, QAs, front-end, and back-end developers.Completed 130+ projects including branding, personal and corporate websites, e-commerce platforms, and large-scale portals.Designed and delivered numerous e-commerce portals based on Magento, Shopify, WordPress technologies.Designed and delivered start-up projects like boardroom protocol platform, Norwegian tax reporting platform, portals for wine experts and artists.Co-created on one of the first digital transformation initiatives in the Serbian Government for the Ministry of Finance.Received the Irish Golden Spider - Best e-business Website 2008 Award by Ericom for the World's largest online Gaelic bookshop, Litríocht project.Notable clients: JTI, UNICEF, URS, Salt Life, Spigen, Von Dutch, Pacific Broadband Networks, Young Entrepreneur Council, John Illman, Quality Inn, Government of Serbia, African Press Organisation, Blic Puls, Story, Duty-Free Belgrade, Little Rodeo Drive, and many more.

Headed the design unit to successfully implement the design process from research, through ideation to delivery.Ideated, sketched and created professional, interactive and user-friendly websites for projects related to the sport, government and gambling industries in Europe and North America.Notable clients: UEFA, Cyprus Wild Life, Church of Cyprus, 21bet, and many more.

Ran and managed a small media company, leveraging strategies, talents recruitments, client relationships, etc.Led teams of designers and developers to achieve success and exceed client’s expectations across Europe, North America, and Asia.Built several innovative start-up projects such as secure communications application, royalty-free audio market portal, and professional networking portal.

Headed the design unit and led a team of developers and Flash experts to deliver award-winning projects in the Middle East.Launched numerous cutting-edge products and been awarded the Web Company of the Year appointed by the UAE Web Awards Committee and Business Software Alliance (BSA).Received the Golden Award for the ICT by Pan Arab Web Awards for completing the project for Dubai Internet City, the MENA region's largest ICT hub.Notable clients: Dubai Internet City, Sharjah Airport, Century Village, Sho Cho, WA International, and many more.

Revamped the online presence of four tourism and leisure portals from British Columbia. Designed the complete websites, created Flash animations, developed front and back-end management system. Notable clients: TLH Heliskiing, Last Frontier Heliskiing, Bell 2 Lodge, and Steelhead Fishing.

Designed funeral homes websites, tribute portals and applications, developed their front-end, and created Flash animations for the death care industry in North America.Notable clients: D.L. Miller Funeral Home, Hutchens Mortuary, Sullivan Funeral Directors, Serenity Meadows, South Carolina Funeral Directors Association, WM Sullivan Funeral Directors, Wasik Funeral Home, LifeTributes portal, and many more.

Designed websites, developed their front-end, and created Flash animations for various projects in North America. Notable clients: Coldwell Banker, Pamar Enterprises, Neck Orthotic, R Frogs Gallery, and many more.

Designed, developed front-end and maintained an online version of a daily newspaper published in Belgrade.

Designed and animated Flash-based projects for a small studio based in Los Angeles.