• Liaised marketing strategy for communication according to road map.• Prepared and monitored annual departmental budget. Allocating budget by justifying the needs and potential growth for top management.• Monitored campaigns calendar, writing briefs, campaign preparation pre launch and post launch channels and material assurance of execution as per plan. • ROI analysis post campaigns.• Strategized digital agency contract, staffs restructure volume and type of campaigns, according to business needs and taking into account the allocated budget.• Conducted questioners,to Identify weaknesses, strength and opportunities for business in terms of branding.• Managed media plans for ATL & BTL in addition to leading tactical campaigns.• Conducted 360 campaign full evaluation with sample of 1000, briefing, liaising survey questions based on analytical needs. • Introduced and led Gamers day event 28K visitor. • Launched and led breaking record digital campaign in video gaming by organizing over 1000 player online for first time in middle east.

Managed SABB's websites:www.sabb.com www.hsbcsaudi.com www.sabbtakaful.com • Managed all Internet initiatives, ensuring business objectives are met, by working with all business and support units. Also worked with third party suppliers to ensure that user requirements are scoped, development and testing work is done and deadlines are met. Worked with each business/technical support unit to ensure that problems are solved satisfactorily • Redesigning, restructuring and continuing to update SABB website to the highest standard to supersede local competitors by using the marketing research and intelligence reports to ensure that investment made in developing the website is effective and appeals to existing and potential customers. Monitored competitors’ websites to track the latest developments and assess SABB’s progress, functionality on the site works, security and systems performance issues are addressed, content is accurate and relevant standards and guidelines• Developed techniques to enhance the customer's journey by utilizing trends and intelligence reports to ensure customers' satisfaction. Implementing meta data and search engine optimization to enhance the reach of SABB's website, raised its traffic and improved its rank on search engines.• Developed policy guidelines relating to website usage and development by drafting policy and disseminating user guidelines to assist and encourage business lines/support departments to increase use of website and pursue further development.• Managed Operational Risk By reducing operational risk to a minimum by establishing and implementing effective internal controls & procedures and ensuring adequate training of employees to achieve such objectives. By implementing the HSBC Compliance policy locally through managing compliance risk in liaison with the Head of Group Compliance, Regional Compliance Officer, Local Compliance Officer, ensuring adequate compliance resources are in place.