Instrumental in Rejuvenating Brand Identity at Zedcrest Group - Partnered with Zedcrest Group, a leading African financial solutions provider, during a critical brand identity shift.- Conducted a comprehensive brand audit, analyzing current identity, target audience perception, and miscommunication gaps.- Collaborated closely with on-site teams across management levels to understand brand values, goals, and desired communication style.- Facilitated concept-sharing sessions, proposing strategic changes while preserving core brand elements.- Developed a refreshed brand identity encompassing all communication channels (internal, print, online), tone of voice, and design guidelines.- Successfully implemented the new brand identity, resulting in a significant internal shift and a reduction of online misconceptions.- Established a stronger and more consistent brand presence for Zedcrest Group.

As a Design Consultant, I contributed to a New Product Feature Campaign at Remita Technologies. This involved collaborating with a cross-functional team through research, design strategy, copywriting, and campaign direction. I played a key role in crafting compelling marketing materials, such as storyboards, mockups, social media content and print materials, that resonated with the brand identity and target audience. Through close collaboration, I ensured a consistent and integrated brand perception throughout the campaign. The demo campaign successfully launched on time and within tight timelines, achieving up to an 80% increase in feature awareness.