Perelada & Chivite is a leading 100 years old family wine business with wineries in some of the most prestigious zones in Spain (Perelada, Chivite, Viña Salceda, Gran Feudo, Casa Gran del Siurana, Celler Pescador, La Melonera, Privat cava). The purpose of the company is CREAR ESTIMA A TRAVÉS DEL VINO (creating love though wine), embracing the power of wine to build human relationships and to promote love for nature and landscape. The group has an integrated approach with wine production (still… Show more Perelada & Chivite is a leading 100 years old family wine business with wineries in some of the most prestigious zones in Spain (Perelada, Chivite, Viña Salceda, Gran Feudo, Casa Gran del Siurana, Celler Pescador, La Melonera, Privat cava). The purpose of the company is CREAR ESTIMA A TRAVÉS DEL VINO (creating love though wine), embracing the power of wine to build human relationships and to promote love for nature and landscape. The group has an integrated approach with wine production (still and sparkling) and multi-channel distribution (retail, restaurants, export, online). Since 2021 Perelada & Chivite has a partnership with the wine startup Wine is Social, one of the leading online B2C wine clubs in Spain, with a joint venture to transform wine sales to restaurants via digital innovation and consumer insight. Show less

Following my passion for wine I co-founded Wine is Social and, since then, I'm enjoying every glass of the way...Wine is Social was the first personalised wine club in the world and today is an innovative combination of B2C and B2B with the mission to "create wine love".

A digital software company with the mission to “help people boost their passions”.It’s first product was a Social Network called “Bananity”, launched in 2012. Bananity took a completely different approach to the SSNN present at that time: instead of following people, users followed passions. The community experienced a very exciting start with more than 50k users, but failed at sustaining their engagement and closed in 2014.Our partnerships with leading brands opened an… Show more A digital software company with the mission to “help people boost their passions”.It’s first product was a Social Network called “Bananity”, launched in 2012. Bananity took a completely different approach to the SSNN present at that time: instead of following people, users followed passions. The community experienced a very exciting start with more than 50k users, but failed at sustaining their engagement and closed in 2014.Our partnerships with leading brands opened an opportunity in the branded content area. In 2014 we launched COKREATION, a content marketing marketplace where brands buy content from independent creators for their growing daily content needs (social media, blogs, websites, content on packs, etc…). Independent creators upload their content into the platform. Our targeting technology offers brand marketeers content that responds to their brand territory. If they like a particular piece of content they can buy it and publish it right away (with IP rights cleared). Brands only pay for the content they buy and Independent creators get paid 2/3 of the purchase price. Show less

General Manager of the Marketing & Sales Business Unit for Spain and Portugal (> 200 MM€ sales). Key Brands: Sanex, Ambi Pur, Cruz-Verde, Cucal, Polil, Bloom, Moussel, Williams, Kiwi, S3, Legrain, Cebralin, Dum Dum...

Head of the Brand Building Team (15 people) of Ambi Pur Worldwide (Strategy, Communication, Innovation, geographical roll-out).

Responsible for brand Activation of global brands (Sanex, Ambi Pur, Kiwi) in Spain & Portugal and full Brand building of Local brands (Delial, Williams, Cruz-Verde, Polil, Cucal, Bloom, Dum-Dum, Legrain, Petit Cherie, Moussel).

SANEX marketing activation in Spain (5 people team). Lead of the global Marketing centre of Excelence for Sanex Deodorants Europe (strategy, Innovation and communication development)

Leader of a team with 3 Key Accounts Mgrs with responsibility over the sales of the top 10 company customers in modern trade.

Responsibility over several Key Account customers (Continente, Alcampo, Dia, Eroski, El Corte Inglés and Mercadona)

Advisor to the Board of Directors

Responsibility over several Key Account customers (Incl. Continente, Dia, Caprabo, Schlecker, Mercadona)

Key Account training program: wholesaler collaborator, POS manager, Sales Rep and Assistant to Key Account Mgr. Hypermarkets.