With over four years of experience in Amazon SEO and PPC, I bring extensive expertise in navigating Seller Central and the Advertising Console Manager. I have a deep understanding of the algorithm and have consistently made brands profitable. I've had the privilege of working with some of the top sellers in the market, including those generating six to seven figures, helping them achieve even greater growth.While I have used most of the PPC automation tools available, I believe in the power of manual campaign management. I deep-dive into each PPC campaign to ensure optimal performance. My profound knowledge of SEO principles allows me to maximize search volume coverage and boost organic rankings.I take on projects where I am confident in delivering exceptional results without hesitation or wasting time.
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Amazon Brand ManagerVixcommerce Aug 2021 - Dec 2023• Led end-to-end product launches, from concept to execution• Maintained meticulous Excel files and provided regular client updates through comprehensive reports• Conducted extensive research to identify new product opportunities• Collaborated closely with suppliers to optimize inventory management and negotiate favorable prices• Managed content creation, including Enhanced Brand Content (EBC), A+ content, and video production• Mastered Amazon's backend processes, troubleshooting issues and optimizing flat file uploads• Liaised with shipment agents to secure competitive rates and manage product samples• Utilized expertise in SEO techniques to optimize product listings for improved visibility and ranking• Continuously tested and refined PPC strategies• Provided valuable insights and innovative ideas in client and agency meetings• Contributed significantly to the overall success and growth of the brand on the Amazon platform -
Amazon FbaExtreme Commerce Dec 2020 - Jul 2021• Completed a 3-month training program before induction into the role.• Specialized in product research, sourcing, and inventory management.• Conducted product research to find less competitive, high-demand items meeting specific criteria.• Worked across various niches and marketplaces to identify profitable opportunities.• Communicated with suppliers and conducted sourcing for multiple products.• Developed inventory management plans, including budgeting & forecasting on a monthly & weekly basis• Created launch plans, outlining budgets and strategies for new product introductions. -
Senior AccountantYousaf & Co. Limited Jun 2019 - Oct 2019• Oversight of accounts reconciliation processes• Preparation and analysis of financial statements• Monitoring and managing financial transactions• Conducting audits and ensuring compliance with regulatory standards• Providing guidance and support to junior accounting staff• Assisting with budgeting and forecasting• Utilizing QuickBooks for efficient financial management and reporting
Ali S. Education Details
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Bachelors In Accounting
Frequently Asked Questions about Ali S.
What is Ali S.'s role at the current company?
Ali S.'s current role is Amazon Brand Manager | SEO & Listing Optimization Expert | PPC Strategist.
What schools did Ali S. attend?
Ali S. attended Acca, Oxford Brookes University.
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