Andrew Macrae Email & Phone Number

Mysore, Karnataka, IN

• Utilized market downturn to build skills, help others and invest.
• Provided strategic guidance and mentorship to early-stage startups, focusing on product growth and market expansion.
• Mentored professionals in product, data, and partnerships, leading to successful career advancements.
• Identified and invested in pre-series A companies, contributing to their development and growth.

Los Gatos, California, US

• Recruited to lead Core Experiences for the Customer Group
• Rebuilt navigation across customer applications by streamlining user pathways, significantly enhancing customer satisfaction.
• Led the overhaul of customer onboarding flows, driving substantial improvements in early user engagement.
• Deployed advanced search technology to enhance content discoverability and user experience.
• Created a new user-centric “home” page within the app, resulting in higher user engagement.

Tigard, Oregon, US

• Recruited to drive digital innovation for the 3rd largest company in Oregon (#265 on the Fortune 500 list).
• Built and led a 90-member product development team, successfully driving multiple product launches within a year.
• Created Driveway.com as an independent brand and spearheaded the rollout of an innovation portfolio, leading to increased digital sales.
• Designed and implemented a new product development process, improving efficiency and aligning with consumer needs.

Seattle, WA, US

• Recruited to lead the business-to-consumer division, including development of web/mobile applications as well as manage a team of three product managers. Also managed the Research and Data Science Team.
• Implemented SCRUM methodology to refine product and digital interfaces, resulting in significant traffic growth.
• Led the development and launch of multiple digital products, including a new feature that enhanced customer orders.
• Established a predictable product development process, ensuring steady product rollouts during executive transitions.
• Managed a data science team, driving insights that supported intellectual property development and corporate growth.
• Led sprint teams in collaboration with IDEO consultants to deliver key product releases, a new brand, and innovations.

Seattle, WA, US

• Recruited to this top digital/print media organization to develop more robust data analytics, SEO, and digital marketing capabilities; rapidly promoted to senior-level role responsible for leading the development of.
• Reversed downward trends in web traffic by initiating audience development and segmentation strategies.
• Created a new digital product that became a key contributor to subscription growth and significantly boosted web and social traffic.
• Led a major Digital Foundation Project, modernizing key systems and enhancing user experience across digital platforms.
• Devised growth strategies in digital marketing, resulting in substantial increases in social traffic and newsletter revenue.

Seattle, WA, US

• Founded this boutique online marketing and digital technology consultancy, focused on providing public- and private sector clients with research/analytical support related to open-source municipal data repositories.
• Created marketing and engagement strategies for Gig-U, a consortium of 14 major research universities aimed at deploying new fiber-optic Internet capability in various underserved U.S. marketplaces.
• Project-managed the development of an innovative web toolkit aimed at supporting market research data collection needed to accurately identify consumer demand for gigabit-speed broadband.

Washington, D.C., US

* Program Manager for White House initiated Open Government Platform, the open source version of data.gov.* Responsible for coordinating efforts on the United States side of a Bilateral Agreement with the Government of India to produce Open Government Platform for global usage.* Traveled to India as part of the U.S. Delegation to engage in product.

Washington, DC, US

* One of the primary architects of the National Broadband Map; helped write the Request For Quotation, defined major functionality to ensure open data, open government standards. * Served as NTIA’s expert at the State Broadband Initiative. Responsible for the National Broadband Map Dataset (the largest telecommunications dataset the government has ever.

• Initially hired as advisor for this technology startup; subsequently hired to oversee all firm operations.
• Conceptualized and launched a process for developing the company’s breakthrough geographic broadband data asset, drawing on publicly-available information sourced via crowdsourcing and other methods
• Incubated and launched value-added revenue streams related to broadband policy, consulting, and research

US

• Hired to design/manage mission-driven digital marketing campaigns for this national advocacy organization.
• Spearheaded market research and search engine traffic pattern analysis behind the highly successful “No Farms, No Food” integrated marketing campaign; allocated $150,000 annual budget, achieved a 20-40% conversion.

Monitored political and legislative developments at the federal level of government; wrote and edited articles for Congresspedia a citizen-edited wiki on Congress. Participated in first generation distributed research projects and performed fact checks. Performed blog and social network outreach to support the Punch Clock Campaign.

Washington, DC, US

Worked on the Well Connected project covering Telecommunications Policy during a critical period when the FCC was FOIA’d to release form 477 data, the OECD ranked the US 14th in Broadband Adoption, and while the FCC was parsing and preparing to auction off the 700 MHz block. Accelerated a partnership resulting in the creation of a public telecommunications.

Provided leadership on a three-person team charged with the responsibility of contacting every candidate running for state legislative races (estimated at 13,000) in the country. Utilized up to 20 volunteers and interns at a time to contact each candidate twice by phone and twice by direct mail. Personally managed direct mail program sending out 26,000.