Amy Patterson Email & Phone Number

Charleston, South Carolina Metropolitan Area

As a senior team member, I helped shape a next-generation product strategy, defining the evolution of HCM technology to enhance employee experiences in a changing market. Researched small businesses and facilitated roadmap decisions to support emerging small-business owners, which changed the way UKG positions to owners and influenced analysts in market leader discussions.Created more defined investment in talent and data solutions by providing deep research in emerging HCM workforce needs, which informed and refined UKG’s product portfolio strategy.Enabled UKG to partner with new HCM solutions providers where market share was immature yet important to represent by refining the company's partner strategy in collaboration with global alliances to address emerging workforce needs such as contingent labor, ESG governance, and talent skills management.Senior Member of UKG Labs Innovation Incubator ProgramEvaluated HCM startups for inclusion in the program; once chosen, mentored on go-to-market strategies, including how to scale to meet growth goals, position and differentiate in a saturated market, and use strategies to inform roadmap investments. Provided new inspiration to old challenges by partnering UKG Ready with members of the program.Helped company leaders and teams better understand how to look at the market in new ways to inform build, buy, and partner decisions, as well as how to navigate sales discussions in dynamic times.

Charleston, South Carolina Metropolitan Area

Guided product leaders in roadmap and delivery planning of new offerings in North America and Europe, creating a reusable framework to ensure consistent planning approaches across product teams and markets. Mentored direct reports and product leaders in the complexity of product decisions and impact on business models and approaches, strengthening their understanding of the “business of software.” Provided UKG with a repeatable framework that guides product planning and delivery.UKG was named Innovation Leader the Gartner® Magic Quadrant following the guidance in the delivery of 2 major new solutions in product portfolio.Helped transform how UKG planned and delivered new solutions in a more cohesive and integrated way, resulting in elevated customer satisfaction and market delight.

Charleston, South Carolina Area

Created a new product and service introduction framework to balance rapid go-to-market strategies with risk mitigation while achieving business objectives. Focused primarily on mapping new products to revenue potential to drive prioritization, partnering across products and marketing to develop compelling messaging for sales enablement, and developing post-launch monitoring strategies to ensure products meet stated business and customer-satisfaction goals.Expanded strategic footprint in benefits market and drove new sources of revenue and customer satisfaction with introduction of 4 new products and 3 new service offerings.Created new revenue models and enabled the company to strategically plan transformation of business model from tech company to platform-enablement company via creation of approach to map product investments to future revenue growth.

Mount Pleasant, South Carolina

Marketing Leader, reporting to the company founder, responsible for the creation of a marketing organization that drives visibility of the brand, consistency in messaging, repeatability in customer communications to match growth in client base, and the creation of a lead generation process to drive sales goals.Drove 20% sales growth in 2014 as leader of brand management, sales enablement, and lead-generation framework strategy for trade show involvement.Influenced 74% of new 2014 sales, achieving 100% cross-sell and 100% renewals through email marketing in 2013 and 2014.Realized 176% increase in LinkedIn engagement and 58% increase in Facebook engagement with creation and implementation of strategic social strategy.Addressed customer-retention and price pressures with delivery of 2 new products and product components to market following competitive analysis to address all market segments.

Charleston, Sc

Led corporate marketing program services team in partnering with business units to plan and implement integrated marketing programs. Key areas of focus included integrated marketing program planning based on the lead lifecycle model, data health strategies, and marketing automation using best-in-class marketing systems. Transitioned marketing process from short drip to lead nurturing.Transformed 6-week backlog to just-in-time campaign by redefining marketing operational model to serve business unit lead-generation needs in a timely manner.Secured funding for 3-year data health clean-up initiative by spearheading project, including facilitating strategy and priorities with business units for implementation.

Charleston, South Carolina Metropolitan Area

Supervised the team of launch program and product-validation managers who coordinated and managed the introduction of new offerings into nonprofit market.Added licensed enterprise and SaaS subscription revenue streams through launch of more than 6 new products into various nonprofit segments within 5 years.Introduced company’s first new technology-based SaaS solution after redefining operational processes to address delivery requirements.Delivered company’s largest revenue stream by successfully transitioning existing mid-market approach to focus on enterprise-level clients.

Charleston, South Carolina Area

Managed product development releases and work assignments for Blackbaud’s Accounting product suite, The Financial Edge. Key areas of focus included product readiness, client satisfaction, and working with Product Management to develop longer term product strategies. Key accomplishments included developing and successfully implementing a plan to improve client satisfaction of critical accounting systems for payroll and K-12 billing systems.

Research Triangle Park, Nc

Enabled the core revenue stream for network products by successfully managing the delivery of the company’s Voice-over-IP (VoIP) platform.

Maidenhead, England, Uk

Responsible for the creation and successful implementation of a new product and service commercialization framework. Key areas of responsibility include mapping new initiatives to revenue goals and revenue recognition models, working with cross functional leaders to resource and operationalize new business models to support repeatable launch efforts, and establishing monitoring approaches to ensure success criteria are met to drive business growth and client satisfaction.