In my role as Branding Specialist at PMU, I have successfully developed and executed comprehensive brand strategies aimed at increasing the university's recognition and engagement across digital and traditional platforms. Key responsibilities and accomplishments include:• Brand Strategy Development: Created and implemented a detailed brand manual and guidelines to ensure consistency in the university's visual identity and tone across all channels.• Content Creation: Managed the production of various marketing materials, including brochures, banners, presentations, reports, flyers, and landing pages, as well as videos for promotional and internal use.• Cross-Functional Leadership: Led cross-functional teams, collaborating with departments such as web development, media, and creative design to optimize website content, improve visual appeal, and enhance the overall user experience.• Social Media Campaigns: Developed and launched targeted social media campaigns that boosted the university's digital presence and engagement.• Press Relations: Worked closely with press agencies to manage press releases, ensuring that PMU’s achievements and initiatives were well-publicized.• Project Management: Managed multiple projects, ensuring delivery on time and within budget, and maintained effective relationships with external vendors and agencies.

As Head of Media & Communications, I spearheaded the school's rebranding efforts, resulting in a record number of student admissions. Key achievements and responsibilities include:• Rebranding Success: Led a comprehensive rebranding initiative that significantly improved the school’s visibility, leading to the highest admissions in the school’s history.• Social Media Strategy: Managed and developed the school’s social media presence, resulting in a 25% increase in web traffic.• Website Development: Designed and launched a responsive website to better showcase the school’s offerings and streamline the admissions process.• Event Management: Organized large-scale events such as Model United Nations (MUN), contributing to the school’s reputation for extracurricular excellence.• Creative Mentorship: Supervised student video productions, including the creation of the talk show “Neon,” mentoring students in video/film production techniques.

During my tenure at Northern Lights Creative Services, I transitioned from Business Development Manager to Creative Head, overseeing creative projects and managing client relationships. My key contributions include:• Creative Leadership: Collaborated with the sales, execution, and creative teams to develop innovative ideas and campaigns for clients across various sectors.• Content Development: Created engaging content for print, outdoor, radio, and digital/web platforms, ensuring that each campaign met the client’s brand guidelines and objectives.• Project Management: Managed a network of vendors and agencies to execute advertising strategies, coordinating everything from video and photoshoots to event planning.• Client Collaboration: Worked closely with clients to ensure that branding solutions were aligned with their vision, resulting in long-term relationships and successful campaign outcomes.

Project Manager of Rahmaniya International School.