Developed and manage web presence for this up-and-coming independent shoe brand. Maintain the ecommerce Shopify website. Design creative assets for digital content including social media, email marketing, brand deck, lookbooks, line sheets and web. Work with the Creative Director to develop the look and feel of the brand to establish some brand guidelines. Implement and maintain certain digital marketing efforts such as a customer referral program and drip campaigns.

Manage social media and digital strategy for 2 national brands and one local brand. Create monthly social media plans and content for social platforms. Work closely with clients to develop digital strategies that lead to increased brand awareness and sales. Collaborate with my team to develop strategy and campaigns for a celebrity spokesperson including photoshoots, video content and social media campaigns to be used across all brand touchpoints.

Manage all digital marketing and social media. Spearheaded Shopify website redesign including mockup creation, managed third-party development team to achieve predominantly custom theme and mobile optimization, and saw through successful launch on a tight, month and a half, timeline. Established multiple new marketing initiatives ranging from drip campaigns and a referral program to updated SEO plan. Develop digital and content strategy across all social media channels, blog, website, and email marketing.

Responsible for all content creation and execution. Develop and implement marketing and creative strategies, based on analytical and environmental components to promote customer loyalty and strengthen brand identity and awareness. Direct and consult with multiple teams and departments to maintain brand integrity, both visually and vocally, across all touch points including website, social media, email newsletters, packaging, mobile app, etc. Create and manage departmental budgets, marketing plan, and creative calendar. Continue most duties and responsibilities of Creative Lead position.

Direct and manage designers to create on-brand visuals and graphics. Oversaw Solestruck rebranding, including new logo design, new website, and mobile app. Concept, produce and style lookbooks and photo content. Organize and execute special events and projects, both digital and on-location, i.e. sales, brand, collection, and collaboration launches, holiday promotions, pop up shops, sample sale, To The Source, Solestruck x The Well, etc. Cultivate strong, long-lasting relationships with brands and partners across multiple markets.

Launched Vintage Department. Planned, purchased, received, and prepped inventory for sale on Solestruck. Conducted marketing, social media, and PR functions for the department.

Assisted with many projects across multiple departments including Vintage Department creation, social media, blogging, copywriting, buying, and lookbooks.

Participated in planning all aspects of 2 consecutive events including marketing and PR strategies, designer recruitment, community outreach, sponsorship, physical plant, castings, and scheduling. Prepared backstage set up on show days. Conducted all communication and scheduling with models and dressers.

Purchased and priced inventory based on analysis of current inventory levels and fashion trends. Head of the New Merchandise Team and a member of the Visual Merchandising Team. Exceeded store and personal goals regularly. Trained new employees.