Hi! I am Aram, startegy director of the independent creative agency IAMIDEA based in Kyiv. Strategic thinker with a strong creative side and lifelong learner. I have 5 years experience of brand and creative. I help brand find their audience and communicate with people. I believe that strategy is creative process, and the main skill of a strategist is to organize chaos and create an inspiring idea.I specialize in brand and communication strategy, creative managament and bussines, designing of сreative process.

My main goal of this year is standardized own strategic design methodologies and create control checklists to educate clients about the work process and help my team members grow.My responsibility for the team's output quality, presentations, feedback management, and create product in strategic department.

I’m ambitious strategist, driven by making meaningful strong brands. My goal is using creativity to solve business problems.As a strategist, I worked with top Ukrainian and international brands in various categories such as retail, ride hailing, fmcg, job boards, real estate, mobile apps, fintech, horeca, marketplaces, fashion, culture, retail gas stations and others.I see it as my mission to strip the brand strategy of all the bullshit and make it valuable. After all, the strategy is one simple idea.My superpower lies in the creative process and 3 coffees before 12:00 am.If you have any questions or just want to chat about brands, creative, bussines, managament, new album Tyler the Creator, new Nike drop or if you want to talk about triceratops please feel free to chat me here.