Muhamed A. Email & Phone Number

Dubai, Ae

United Arab Emirates

As Head of Marketing at FiLLi Café, I lead the creation and execution of strategic marketing initiatives that align with the brand’s vision and drive business growth. I oversee brand positioning and product portfolio management to enhance market presence and strengthen customer connections. By conducting thorough research on consumer behavior, market trends, and competitive dynamics, I inform strategic marketing decisions and identify effective channels for outreach.I manage the planning and execution of multi-channel campaigns, ensuring timely, budget-conscious, and high-quality outcomes that deliver maximum ROI. Budget oversight and resource allocation are key components of my role, ensuring each initiative supports business objectives. I guide the creative direction to maintain consistency in the brand’s tone, voice, and visual identity across all platforms.Collaboration is at the heart of my work; I engage with digital teams to create compelling social media content, sales materials, and in-store promotions. I develop concepts that emphasize the unique aspects of our F&B offerings, resonating with target audiences. Monitoring and analyzing campaign performance allows me to make data-driven adjustments to optimize results and ensure continuous improvement.I communicate effectively with stakeholders, providing clear, concise reports on campaign performance and strategic outcomes. I manage relationships with media and advertising partners, negotiating prime placements to enhance brand visibility. Additionally, I implement forward-thinking digital brand-building strategies to position FiLLi Café as an industry leader.My role involves leading multiple projects simultaneously, prioritizing deadlines, and fostering cross-functional collaboration to align marketing efforts with company goals, ultimately driving impactful results.