Product Marketing Manager
CurrentI managed digital product marketing activities and here are achieved key results for each product:SetareYek Application:Led app development for 17 months, achieving key results including:• Increased monthly active users by 127% over 12 months• Boosted user signups by 23% via improved messaging and UX.• Increased app downloads by +1 million through growth hacking and established a user data platform.• Designed and launched a user marketing automation… Show more I managed digital product marketing activities and here are achieved key results for each product:SetareYek Application:Led app development for 17 months, achieving key results including:• Increased monthly active users by 127% over 12 months• Boosted user signups by 23% via improved messaging and UX.• Increased app downloads by +1 million through growth hacking and established a user data platform.• Designed and launched a user marketing automation service.• Introduced integrated user attribution service linked to user profiles.• Detected fraudulent installs worth around 200 million Tomans by a well-known advertising agency.Rondtarin.com and Setaresim.com:In my role as Product Manager, I have accomplished the following:• Enhanced user search experience through continuous optimization.• Boosted lead-to-buy conversion rates through digital market research and CRO by 23%.• Proposed and designed a new auction method using the Dutch auction model• Increased sales by 20% via performance-based Google Ads search campaigns• Increased Rondtarin.com Search SOV by 15% through SEO optimizations. Show less
