As the Director of Marketing & Communications, I maintain all AUTMHQ external and internal brand management and content distribution strategies, e-mail marketing, advertising, and partnership development, and steer the overall execution of the communications goals to advance AUTMHQ's workforce development objectives.- Cultivates relationships with media to create future opportunities.- Implements the organization's e-mail marketing campaigns for all departments and programs.- Implements digital and social media strategy, including the evolving digital market, and contributes new ideas to enhance the organization's social presence. - Analyzes, synthesizes, and corrects courses based on data and metrics provided. - Create comprehensive marketing plans to boost brand image, increase engagement, and improve conversions.- Identifies trends and leverages opportunities within the industry using channels and social and digital tools. - Target assignments to support the strategic vision of AUTMHQ; develop recommendations for marketing activities to increase revenue. - Advances projects and campaigns, including coordinating with vendors and managing the communications team of junior staff members. - Leads and provides strategic direction on new projects.

Build Your Own Dreams (BYOD) is a Creative Marketing Agency. At the core, we are simply Community Builders united in our passion for creativity, innovative thinking, and cultivating connections throughout the music industry and beyond. Our team of storytellers specializes in crafting compelling brand stories and executing strategic marketing campaigns. Whether through marketing campaigns, event design, music production, or original content creation, we are dedicated to delivering powerful and engaging experiences to all industries.

- Provides expert event management consulting services to clients, offering strategic guidance and recommendations to ensure successful event planning, execution, and post-event evaluation.- Develops comprehensive event strategies aligned with client objectives, including event concept development, budgeting, vendor selection, logistics planning, and risk assessment.- Conducts venue research and selection, negotiating contracts and managing vendor relationships to secure optimal event spaces, catering services, audiovisual equipment, and other necessary resources.- Creates detailed event timelines and production schedules, coordinating with cross-functional teams and stakeholders to ensure seamless event logistics and execution.- Oversees event marketing and promotion strategies, leveraging various channels such as social media, email marketing, and digital advertising to maximize event attendance and engagement.

- Develops and implemented comprehensive digital marketing strategies for clients, driving increased brand awareness, customer engagement, and lead generation.- Develops and executed social media marketing strategies, curating engaging content, managing social media platforms, and fostering community engagement to enhance brand visibility and customer loyalty.- Implements email marketing campaigns, utilizing marketing automation tools, segmenting audiences, and creating compelling email content to nurture leads and drive conversions.- Conducts in-depth market research and analysis to identify target audiences, market trends, and competitive landscapes, enabling data-driven decision-making and effective campaign targeting.- Creates and managed digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads, optimizing budgets to maximize ROI and achieve client objectives.

- Oversaw the development and execution of innovative digital marketing campaigns for a roster of artists. - Oversaw the day-to-day social media strategy, website, and CRM strategies with a focus on driving fandom, engagement, and music consumption.- Advised on strategy for Reflection Music Group's Social accounts including TikTok, Instagram, Facebook, and Youtube.- Partnered with artists and management to craft a social narrative and content strategy for each artist that elevates their brands and drives fandom, cultural conversation and music consumption.- Maintained expert level knowledge of social platforms and social content strategies with a deep understanding of how to use each platform to drive engagement.- Analyzed music market conditions and the effectiveness of marketing plans on a regular basis.- Defined engagement and audience growth goals and create a roadmap to reach those goals.

Rescue Agency created a national marketing campaign called Fresh Empire in 2015. Fresh Empire was created to promote a tobacco-free lifestyle for multicultural youth with a passion for Hip-Hop. As a Market Manager, we focused on 3 areas: the brand, the campaign, and the activation. All 3 areas require a keen sense of detail, the ability to multitask with excellence, management skills, and exceptional interpersonal skills. Other responsibilities include:- Planned, managed, and executed special events and other related activations,including managing a budget, show promotions, securing artists, activation setup/breakdown,negotiating with venues, managing and scheduling staff, onsitemessaging and experiential marketing.- Recruited, trained, and managed local staff to support the brand as event staffand influencers.- Coordinated and worked with local team members, contractors and outsideparties such as venue owners, booking agents, and promoters.- Developed relationships with local businesses, community partners, venuesand various other social influencers to generate brand awareness and support.

- Assisted Events Manager to build out VERTS' in-house events department.- Events consisted of major food festival appearances & demonstrations to finedining pop-ups to campaign-specific tasting & branding events.- Built brand awareness by creating an effective content strategy and unique customer experiences.- Assisted marketing team with planning, strategy, and implementation of creativemarketing campaigns.- Through my content strategies and special events, restaurant sales grew by 17%.

- Drove trial and awareness of VERTS target groups.- Increased traffic to VERTS locations and drive buzz for the brand.- Developed and maintained relationships with and support of key communitygroups and individuals.- Continually seeked opportunities to develop VERTS Mediterranean Grill's profile,image and credibility.

- Performed administrative and office support activities.- Assisted with overflow work from administrative professors.- Designed and updated ULM Marketing Department website.

- Created and executed a strategic marketing plan to promote ULM Dining Services for 8,000 students.- Executed marketing support for all Residential Dining.- Coordinated special events to promote ULM Dining and Aramark.