• Plan, create, and manage PPC campaigns for Google Ads (Search & Display Ads).• Allocate and manage the digital marketing budget, ensuring efficient spending and returns.• Social Media Post Creation for FB, Insta, WhatsApp, TikTok.• Email Marketing Campaign Creation – Welcome & New Property Updates.• Website Upgrades and Optimization • Content creation (blog and website content) and aligning the same with best SEO best practices.• Preparing Marketing Presentation – as per company guidelines.

• Create and execute comprehensive digital marketing strategies aligned with business goals. • Oversee regular updates to the website, ensuring that content is fresh, relevant, and aligned with SEO best practices.• Work with web developers and designers to improve the website’s user experience, ensuring it is easy to navigate, mobile-friendly, and optimized for conversions.• Plan, create, and manage PPC campaigns for Google Ads (Search & Display Ads).• Allocate and manage the digital marketing budget, ensuring efficient spending and returns.• Use tools like Google Tag Manager, Google Analytics and HubSpot to track the performance of digital marketing campaigns.• Develop and manage email marketing campaigns including Welcome, Retargeting, Abandoned Cart & Post Purchase, and Promotional emails.• Lead and manage a team of digital marketers, including content writing, SEO, social media, and PPC specialists.• Develop a content calendar that aligns with marketing campaigns and business objectives.• Oversee the production of high-quality content, including blog posts, videos, infographics, and social media posts, ensuring that it is engaging, relevant, and optimized for SEO.• Manage the distribution of content across various platforms, ensuring maximum reach and engagement.• Oversee the scheduling and publishing of social media posts across platforms like Facebook, Instagram, LinkedIn, Twitter, etc.• Foster a culture of continuous learning within the team, encouraging the sharing of insights, techniques, and tools. Product Ideation - Worked on in-house products >> Sparkk (realtors), Azullu (recruiters), etc. • Client Interaction & Client Retention.• Assisting team with (marketing oriented) ideas on building landing pages, wireframes, and MVPs.

• Create and execute comprehensive digital marketing strategies aligned with business goals. • Oversee regular updates to the website, ensuring that content is fresh, relevant, and aligned with SEO best practices.• Work with web developers and designers to improve the website’s user experience, ensuring it is easy to navigate, mobile-friendly, and optimized for conversions.• Plan, create, and manage PPC campaigns for Google Ads (Search & Display Ads).• Allocate and manage the digital marketing budget, ensuring efficient spending and returns.• Use tools like Google Tag Manager, Google Analytics and HubSpot to track the performance of digital marketing campaigns.• Develop and manage email marketing campaigns including Welcome, Retargeting, Abandoned Cart & Post Purchase, and Promotional emails.• Lead and manage a team of digital marketers, including content writing, SEO, social media, and PPC specialists.• Develop a content calendar that aligns with marketing campaigns and business objectives.• Oversee the production of high-quality content, including blog posts, videos, infographics, and social media posts, ensuring that it is engaging, relevant, and optimized for SEO.• Manage the distribution of content across various platforms, ensuring maximum reach and engagement.• Oversee the scheduling and publishing of social media posts across platforms like Facebook, Instagram, LinkedIn, Twitter, etc.• Foster a culture of continuous learning within the team, encouraging the sharing of insights, techniques, and tools. Product Ideation - Worked on in-house products >> Sparkk (realtors), Azullu (recruiters), etc. • Client Interaction & Client Retention.• Assisting team with (marketing oriented) ideas on building landing pages, wireframes, and MVPs.

• Develop and implement comprehensive SEO strategies to improve organic search rankings and drive targeted traffic.• Oversee the optimization of website content, meta tags, headers, and images to improve search engine visibility.• Regularly review user behavior data and search performance metrics to identify any issues with site navigation, internal links, or page performance.• Monitor and analyze website performance using SEO tools such as Google Analytics, Google Search Console, SEMrush, etc.• Collaborate with stakeholders to align SEO goals with broader marketing and business objectives.• Lead the team in conducting keyword research to identify high-value keywords and opportunities for content optimization.• Analyze keyword trends, competition, and search intent to guide content strategy and optimization efforts.• Lead and mentor the SEO team, providing guidance and support to junior SEO specialists.• Allocate tasks, set priorities, and ensure that the team meets project deadlines and objectives.• Conduct regular team meetings to review progress, address challenges, and foster collaboration.• Work closely with the content, social media, PPC, and web development teams to ensure SEO is integrated across all digital marketing efforts.• Bidding & Handling Business Development Team.

• Article, podcasts, videos, website content and marketing material for the Company, and global clients (thirtyfour.in) • Managed company websites, client websites, blogs, YouTube videos, local personality (politicians, government officials, industry personalities, etc.).• Foster relationships with influencers, bloggers, and industry partners for content promotion and link-building opportunities.• Monitor company’s blog and YouTube Channels >> engage with followers, respond to comments, and manage online communities.• Developed and executed business development strategies to acquire new clients on different online lead generation platforms like Upwork, Freelancer, Guru, People Per Hour, LinkedIn, and of course email marketing.• Project related discussion with clients from across the world (USA, Canada, Australia, UAE & UK - Chatting & Live Calls.• Delivered several marketing presentations to the overseas clients – in-person and online.• Managed a team of 3 business development executives, 3 SEO executives, 2 Content writers. Provided guidance and training to achieve sales targets and drive growth.• Collaborated with cross-functional teams, including developers, designers, and marketers, to deliver high- quality projects to clients.

• Performed On-Page and off page SEO for various clients. • Keyword Oriented Content Writing for clients. • Worked around different online Lead Generation platforms like Elance, Upwork (formerly known as oDesk), Guru, People Per Hour, etc.