Lead a multidisciplinary project team on one or more of the Fuel iX product lines being delivered to marketWorking closely with cutting-edge AI use cases to directly solve problems through AI and enable AI deployments within enterprises. Fuel iX is an AI platform that helps enterprises manage and accelerate AI-fueled intelligent experiences (iX). This role is pivotal in enhancing and evolving our industry-leading AI engine, ensuring it delivers flexibility, control, productivity, and trust to enterprises worldwide.

* Grew E-Commerce sales 20%+ annually by improving My Account functionality, checkout conversion, site search, product merchandising, SEO, and new customer acquisition.* Improved appointment scheduler completion rate by 200 bps to deliver $20M in incremental revenue* Optimized performance marketing spend of $25M+ and managed our internal team and external contractors to deliver traffic at budgeted CAC* Led 3 product teams and UX team in prioritizing roadmap and delivery: E-Commerce, Scheduling, SEO/Run* Operated as Principle Product Manager for E-Commerce - wrote PRDs and acceptance criteria and worked directly with business analysts in drafting requirements and user stories within an Agile environment. * Responsible for executing the entire product development lifecycle from ideation to release and launch* Evaluated customer journeys to identify friction, gather data, and conducted ethnographic user research to support hypotheses and create problem statements. * Collaborated with a cross-functional executive team to design and deliver features to resolve user problems and improve business results.* Worked directly with the on-shore/off-shore Scrum Development Team daily* Led online merchandising and content on SAP Hybris platform* Launched virtual try on for glasses, online prescription renewal, My Account redesign, frame recommendations using AI/machine learning, glasses lens configuration, and many more features

* Managed 5 Managers & Directors, and 15 total staff across Marketing,Merchandising & Assortment, Digital Product, UX, Content, and Web Analytics* Owned P&L and doubled E-Commerce revenue from 25M/year to 50M/year byimplementing innovative website features, conversion rate optimization, and on-goingsplit testing program* Used data to create an strategic product roadmap, and aligned the business objectiveswith product initiatives, resulting in more effective use of capital and improved Go-To-Market* Launched a native mobile app for DiscountContacts.com and a contact lenssubscription program, resulting in a 10% increase in CLTV and retention, and improvedcustomer satisfaction, measured by NPS* Launched an email and SMS-enabled CRM platform, focused on retaining customers,which led to an increase in repeat purchases of 20% in 2018* Implemented and led OKR process with yearly planning and quarterly tracking, which led to improved use of Engineering CAPEX and more effective Go-To-Market* Executed split test experiments, design sprints, journey mapping, usability testing, anduser research to define personas and build an optimized customer experience

* Established our Product Management and UX processes, and define the strategy for ourfront-end code and infrastructure, focusing on reusable components, improvingdeveloper productivity* Launched custom-built responsive B2C E-Commerce platform delivering product andfeatures to power 15 contact lens and glasses websites in 2015* Led high-profile project to take over contact lens distribution for Walmart and Sam's Clubpartnerships and delivered E-Commerce websites and the operations to support a largeincrease in volume in 72 days* Improved website conversion rates by 10% over this period, using data analysis and ongoingsplit testing experiments and conversion rate optimization* Led experience design, executed design sprints, journey mapping, user interviews,usability testing, and quantitative research to develop customer empathy, make productdecisions, and optimize product value

* Managed Affiliate Marketing program and doubled revenues from Affiliates by recruiting high quality affiliate partners and optimizing commission structure and incentives* Executed all graphic design and content management projects* Hired and managed the Marketing and Design staff * Wrote application code in ASP, HTML, CSS, and Javascript to build reporting, back-end functionality on custom ERP, and custom-facing website features* Wrote SQL for reporting and business analytics* Managed Google Ads campaigns and Google Analytics implementation* Improved customer retention by 25% by optimizing email calendar, creative, and offers

As a diversification strategy, the founders of AC Lens chose to expand into other product verticals. I took over responsibility for growing the business and became a partner in 2007. The first business was UndercoverCondoms.com. I helped to grow this business from under $100k to over $1M in revenue, and I handled everything from purchasing to performance marketing. We researched additional product verticals and chose baseball equipment as an under-developed category. We launched BaseballRampage.com in 2007, and we built out a retail store, accounts with all major vendors and the website user experience. I was responsible for the combined P&Ls, and under my leadership the business grew from $0 to $5M by 2012. Some key projects were our loyalty program and private labeled products, which drove significant margin and revenue gains. We maintained ownership after 2012, but we elevated employees to manage the business.Since 2012 my role has been more advisory. I coach and guide our management team and help to set strategy and goals for the company.