Casey K. Email & Phone Number

Blended Designs is an eCommerce specializing in apparel and accessories that celebrates diversity and empowerment. Our designs are focused on representation and creating positive images/messages for our customers. Of the 670 backpacks in the Kids Backpack sub-category on the website of the world’s largest retailer, less than 2% of the characters reflect children of color. Our goal at Blended Designs is to bridge the gap of underrepresented demographics by offering products featuring positive images and messaging that reflect the style and personality of our youth.

Stamford, Ct, Us

Stamford, Ct, Us

Provide shopper / consumer insights that drive business decisions and results. Provide business recommendations based on meaningful consumer indicators and trends. Provide category analyses & advanced consumer insights using loyalty card data and a range of syndicated & non-syndicated data sources. Access relevant information, interpret results and provide in-depth and advanced interpretation of consumer behavior and category dynamics. Develop meaningful relationships with the Bi-Lo Holdings Consumer Insights and Market Research teams. Bridge that communication gap and act as a liaison between Bi-Lo Holdings and Daymon Worldwide. Redesign the Own Brands’ input for the Category Business Plan Insights sessions to provide Best In Class Own Brands value-added category insights. Represent the Own Brands interest and act as the Own Brands Consumer subject matter expert throughout the partnership.

New York, Ny, Us

Design, develop and implement automated vendor scorecard. Act as liaison between Operations and other departments (IT, Merchandising, and Finance). Develop and maintain monthly reporting of KPIs and financials for Operations. Work with Finance to communicate budgets for multiple divisions within Operations (approximately $46.6MM). Develop and implement daily labor cost reporting. Design and develop budget automated reporting for Operations. Design, develop, and implement performance reporting suite at associate level for Fanatics’ Fulfillment Centers. Redesign existing reporting (making user-friendly) to include automation and increase visibility. Specify manipulative or computational methods to applied models. Define data requirements and gather/validate information applying judgment and statistical tests. Collaborate with senior managers and decision makers to identify and solve a variety of problems to clarify management objectivesDevelop and apply time and cost networks to plan, control and review large projects. Formulate mathematical or simulation models of problems, relating constants and variables, restrictions alternatives conflicting objectives and their numerical parameters. Develop business methods and procedures to automate ongoing processes. Prepare management reports defining and evaluating problems and recommending solutions.

Uxbridge, West London, Gb

Responsibilities include large store category reporting and key insights, building upon analytical role through comprehensive business reporting. Contributed to Large Store Planning by using syndicated data to identify brand wins and losses, ACV gaps, and promotional volume trends, helping to assemble 2008 category plans. Utilized AC Nielsen, MVI, Adview, Spectra and other third party consumer data to assist with category management initiatives. Provided comprehensive 2007 Super Channel review identifying Carbonated and Non-Carbonated opportunity gap volume and distribution wins/opportunities. Lead analyst utilizing Answers Interactive to publish standard reports. Trained counterparts in other Business Units to utilize Answers Interactive. Provided ongoing customer insights using Dunnhumby (loyalty programs data). Utilize internal data to provide truck to truck analysis. Established, evaluated and monitored sales targets and assess impact on corporate objectives. Evaluated and reported on performance against sales goals by market unit, key account and market segment.

Chicago, Il, Us

As a full time college student through the University of Cincinnati’s co-op program, responsibilities include analyzing customer insights using Dunnhumby (loyalty programs data). Provide analysis of Kroger POS data (KCMSDW). Provide analysis of company scorecard using AC Nielsen’s Nitro. Interact with Key Account Executives to provide insights of Coors’ Kroger business. Work with Channel Marketing to analyze Kroger Team key initiatives and programs. Created a post analysis report to be used by Key Account Executives to benchmark performance of past programs. Provide analysis of growth/decline to distributors and Key Account Executives.

Hershey, Pennsylvania, Us

As a full-time college student, responsibilities include Category Management project design, development, analysis, and presentations for top customer – The Kroger Company. Use sales history to design product mix and promotions that maximize profits within The Kroger Company stores. Use sales history to design planograms in Apollo to grow the category. Analyze seasonal data to write category orders for The Kroger Company. Interact with account managers and Kroger’s buyers as the “Category Expert” supporting: Performance Assessment, Opportunity Identification, Priority Objectives, and Business Plan aspects of Hershey’s business development planning process. Use IRI Analyzer, Dunnhumby (loyalty programs data), and Kroger’s integrity data conjunctively to forecast orders. Analyze past period promotions to determine the cause of the performance within the category – including analyzing all manufacturers within the category. Full ownership for 3 key accounts