Christopher Yap Email and Phone Number
A multi-disciplinary creative director that believes in creating value for people with the most effective tools available.I thrive working with different specialists to bring ideas to life. Having six years of experience in building, branding, and marketing products from scratch, I'm constantly observing the latest developments in the world of art, design, storytelling, and technology.
Planetshakers College
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Social Media CoordinatorPlanetshakers College Mar 2023 - PresentMelbourne, Victoria, Australia -
Founder & Creative DirectorHighborn Apr 2016 - PresentPetaling Jaya, Selangor, Malaysia- Built the business from scratch to produce over RM150,000 in revenue over five years through e-commerce & physical retail stores.- Garnered over 47,000 online store sessions with 43k visitors, with a returning customer rate of 17% across Malaysia, Singapore, United States, and Australia.- Responsible for branding, conceptualising, designing, producing, marketing, and selling over 43 products across 9 collection releases.- Worked with multiple top local creatives and influencers to create compelling content and marketing campaigns on social media, increased sales by over 120%, doubling in Instagram followers. -
Content CreatorFreelance Apr 2021 - Present- Produced 37 Instagram Reels and gained 700k views, increasing 175% in followers.- Improved Instagram reach organically by 2900% to 339k accounts.- Created a Telegram channel for Product Recommendations and gained 132 subscribers, generating over RM7,000 in affiliated sales on Shopee with a 17.3% conversion rate in one month.
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Director Of CommunicationsSibkl Sep 2018 - May 2022Petaling Jaya, Selangor, Malaysia- Revamped and established a brand visual identity for multiple accounts.- Oversee a team of 20-25 creatives weekly to manage branding, marketing, social media, and communications.- Built a creative team from scratch, starting with 3, now up to 20 up-and-coming young creatives, whilst establishing a strong team culture,structure, workflow, and understanding of our work.- Implemented systems & built a library of resources with project management tool (Notion) to equip and reproduce a team of young & passionate creatives, doubling the content creation output.- Increased monthly reach to 17,000 on average.- Led a team of 30 - 40 volunteers as the creative director and production director of a local youth conference that hosted over 1200 youths. -
Production AssistantCore Studios Sdn Bhd Aug 2015 - Jul 2016Kuala Lumpur, Malaysia- Director of Photography of a video that gained over 2 million views on YouTube.- Developed and sharpened my skills in video editing, cinematography, storytelling, social media, etc.- Involved in projects serving international brands - Volkswagen, Panasonic, McDonald's Malaysia, Singapore Tourism Board, Huawei, etc. -
Customer Service OfficerGrab Apr 2014 - Jan 2015Petaling Jaya, Selangor, MalaysiaKnown as MyTeksi prior to this, I helped assist and educate drivers on adopting the e-hailing technology in the early days of its introduction in Malaysia.
Frequently Asked Questions about Christopher Yap
What company does Christopher Yap work for?
Christopher Yap works for Planetshakers College
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Christopher Yap's current role is Creative Director & Content Creator..
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Christopher Yap
Interested In Information Systems Internship ♦ B.Com. Candidate At Unsw ♦ Interested In Information Systems, Data Analytics, And MarketingSydney, Nsw
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