- Built the business from scratch to produce over RM150,000 in revenue over five years through e-commerce & physical retail stores.- Garnered over 47,000 online store sessions with 43k visitors, with a returning customer rate of 17% across Malaysia, Singapore, United States, and Australia.- Responsible for branding, conceptualising, designing, producing, marketing, and selling over 43 products across 9 collection releases.- Worked with multiple top local creatives and influencers to create compelling content and marketing campaigns on social media, increased sales by over 120%, doubling in Instagram followers.

- Produced 37 Instagram Reels and gained 700k views, increasing 175% in followers.- Improved Instagram reach organically by 2900% to 339k accounts.- Created a Telegram channel for Product Recommendations and gained 132 subscribers, generating over RM7,000 in affiliated sales on Shopee with a 17.3% conversion rate in one month.

- Revamped and established a brand visual identity for multiple accounts.- Oversee a team of 20-25 creatives weekly to manage branding, marketing, social media, and communications.- Built a creative team from scratch, starting with 3, now up to 20 up-and-coming young creatives, whilst establishing a strong team culture,structure, workflow, and understanding of our work.- Implemented systems & built a library of resources with project management tool (Notion) to equip and reproduce a team of young & passionate creatives, doubling the content creation output.- Increased monthly reach to 17,000 on average.- Led a team of 30 - 40 volunteers as the creative director and production director of a local youth conference that hosted over 1200 youths.

- Director of Photography of a video that gained over 2 million views on YouTube.- Developed and sharpened my skills in video editing, cinematography, storytelling, social media, etc.- Involved in projects serving international brands - Volkswagen, Panasonic, McDonald's Malaysia, Singapore Tourism Board, Huawei, etc.

Known as MyTeksi prior to this, I helped assist and educate drivers on adopting the e-hailing technology in the early days of its introduction in Malaysia.