Cindy Zhou work email
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Cindy Zhou personal email
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I'm a strategic, commercial and creative brand leader with over a decade of experience across various roles.Proven ability of developing innovative consumer and B2C/B strategies with sustainable brand plans, focused on driving enterprise value and building equity for brands and businesses, in both domestic and global markets.Dedicated to driving strategic clarity and consumer-focused implementation and passionate about executing plans through collaborative working and relationship building.Sector expertise in performance sporting goods, sportswear, and lifestyle fashion with functional expertise in eCommerce, merchandising, account management, digital marketing, and strategic business development. Passions include travel, food, basketball, skateboarding, snowboarding, outdoors and content creation.
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Global Ecommerce - FashionTiktokSwitzerland
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Ecommerce Category Lead / Director - FashionTiktok Dec 2022 - PresentLos Angeles, California, UsCurrently leading a team of 14 account managers across New York, LA & Seattle to grow the second largest segment of Tiktok Shop's ecommerce business - womenswear. Previously led a team of 3 account managers growing TTS 0-1 for sports, licensing, and wholesale fashion.
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Member Board Of DirectorsChill Foundation Jul 2024 - PresentBurlington, Vermont, Us -
Senior Social Commerce ManagerStitch Fix Jan 2022 - Dec 2022San Francisco, Ca, UsLed a team of 2 to oversee all social commerce and affiliate influencer efforts across Facebook, Instagram, Tiktok and Pinterest from a holistic content, product and merchandising strategy POV. -
Senior Manager Digital Growth Partnerships - Social CommerceAdidas Sep 2020 - Jan 2022Herzogenaurach, Bavaria, De• Managed a team of 2 as the lead business development partner for all Facebook, Instagram and TikTok commerce initiatives across NAM & EU. Connected & collaborated with both internal & external teams to test and scale alpha/beta product features.• Led the business transition and onboarding of multiple ecom teams, including launch ops, product fulfillment, and customer service, from an external drop-ship middleware called CommerceHub, to an in-house solution called adisCom• Influenced the global digital product roadmap through strategic business cases – pitching value propositions and future size of business opportunities to unlock product marketing & engineering resources for key integrations• Led all social shopping campaigns including Patrick Mahomes’ first signature line, a Ninja Instagram exclusive, Ivy Park partner activations, and collaborations with Disney & Lego. -
Global Go-To-Market Merchandising Manager - YeezyAdidas Feb 2019 - Sep 2020Herzogenaurach, Bavaria, De• Led business development for 4 key markets (APAC, NAM, LAM & EM), driving product allocation & segmentation strategy across all sales channels including wholesale, .com, app, own retail, and franchise ($750m+ business)• Project managed both the inaugural “Yeezy Day” sale, which drove the largest single day of brand ecom revenue in the US, as well as “11/11” which drove the largest single day of brand ecom revenue in China across platforms including .cn, WeChat, and T-Mall• Maintained a 99% average sell-through of all launches by leveraging global consumer insights, franchise lifecycle management, strategic calendar planning, data-driven distribution decisions, and innovative excess stock sales methods
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Digital Wholesale Activation Manager - Foot Locker & Finish LineAdidas Sep 2018 - Feb 2019Herzogenaurach, Bavaria, De• 6-month rotational position as part of an internal talent development program called the 'Talent Carousel'• Oversaw a $2.5m budget to optimize full-funnel consumer acquisition, traffic, engagement, and conversion for key product campaigns in digital wholesale accounts, Eastbay (.com) & Finish Line• Built strategies across content creation, paid media, paid search, and CRM efforts resulting in increased double digit % YOY growth across .com reach and conversion rates in key commercial time periods• Collaborated with grassroots basketball and football teams to activate at HS and 7v7 events• Briefed agencies on omnichannel marketing strategies informed by trends in sports, music, technology, and entertainment
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Assistant Merchandising Manager - OriginalsAdidas Jun 2016 - Sep 2018Herzogenaurach, Bavaria, De• Managed 5 seasons of mens and kids footwear between SS17-FW19, growing North America business by 35%• Use data and consumer trends to plan product assortments and brief footwear concepts across various distribution channels• Led the development of long-term kids strategic business plan out to 2021• Managed country SMU process for 2 seasons to fill commercial needs through consumer insights and US market demands• Presented key product strategies and stories to wholesale and digital accounts at various go-to-market milestones
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Associate Project ManagerAdidas May 2015 - May 2016Herzogenaurach, Bavaria, De
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Digital Branding InternAdidas Jun 2014 - Aug 2014Herzogenaurach, Bavaria, De
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Marketing SpecialistLoaded Boards May 2013 - Aug 2013Culver City, California, Us• Planned and activated events including Maryhill Festival of Speed (over 2000 people) as well as the Santa Monica Twilight Series pier concerts (20,000 people a week).• Planned and launched a product release video as well as a back-to-school video in collaboration with Youtube influencers• Designed product guides for retailers using Adobe InDesign • Assisted in the management of all the social media accounts including Twitter, Instagram, Youtube, and Facebook which led to a 20% increase in audience. • Researched market trends in emerging demographics such as young females and international riders (Europe, Asia and South America)
Cindy Zhou Skills
Cindy Zhou Education Details
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University Of Toronto - Rotman School Of ManagementFinance & Economics
Frequently Asked Questions about Cindy Zhou
What company does Cindy Zhou work for?
Cindy Zhou works for Tiktok
What is Cindy Zhou's role at the current company?
Cindy Zhou's current role is Global eCommerce - Fashion.
What is Cindy Zhou's email address?
Cindy Zhou's email address is cz****@****fix.com
What is Cindy Zhou's direct phone number?
Cindy Zhou's direct phone number is 140893*****
What schools did Cindy Zhou attend?
Cindy Zhou attended University Of Toronto - Rotman School Of Management.
What are some of Cindy Zhou's interests?
Cindy Zhou has interest in Children, Arts And Culture, Education.
What skills is Cindy Zhou known for?
Cindy Zhou has skills like Social Media, Marketing, Social Media Marketing, Teamwork, Sports, Event Planning, Digital Marketing, Brand Management, Marketing Strategy, Digital Media, Market Research, Event Management.
Who are Cindy Zhou's colleagues?
Cindy Zhou's colleagues are سعد الدين محمود, Maria Obaldo, Sang Lee, Test Aa, Kaique Ferreira, Damian Kaufmann, Cathy Nguyen.
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