Taking a brand that, as a startup, hadn’t yet had the opportunity to fully develop, I was finally able to give it the time and attention it needed. Collaborating closely with Product, Marketing, Sales, and C-Suite executives, we not only conceptualized, refined, and polished the brand but also embedded customer experience (CX) design principles throughout. By prioritizing the customer journey and aligning every touchpoint with our brand values, we elevated the brand to a competitive position… Show more Taking a brand that, as a startup, hadn’t yet had the opportunity to fully develop, I was finally able to give it the time and attention it needed. Collaborating closely with Product, Marketing, Sales, and C-Suite executives, we not only conceptualized, refined, and polished the brand but also embedded customer experience (CX) design principles throughout. By prioritizing the customer journey and aligning every touchpoint with our brand values, we elevated the brand to a competitive position. Our efforts earned recognition, positioning it confidently alongside established industry leaders. Show less

Joining Paypa Plane at its inception, I established the foundational visual identity across all aspects of the brand. This included conceptualising and implementing the brand strategy, driving marketing initiatives, developing the web presence, and conducting analysis. I also led the design of the Progressive Web App (PWA) UI, and created print materials and branded collateral. This period was marked by intense creativity, where I provided guidance and leadership over all creative facets… Show more Joining Paypa Plane at its inception, I established the foundational visual identity across all aspects of the brand. This included conceptualising and implementing the brand strategy, driving marketing initiatives, developing the web presence, and conducting analysis. I also led the design of the Progressive Web App (PWA) UI, and created print materials and branded collateral. This period was marked by intense creativity, where I provided guidance and leadership over all creative facets, ensuring a cohesive and compelling brand experience for the startup. Show less

Ladbrokes was going through a time of significant change when I joined them. With new and rapidly growing competition the market they were looking to consolidate and reinvigorate. I contributed to the ongoing development of the Design System, take part in strategy meetings and implement UI components targeted at bringing the early days of this brand consolidation to fruition.

Part of a small team of senior digital designers created to bring a new gambling product from concept to creation in under 6 months. Facing the challenges associated with displaying huge amounts of essential structured data to punters in ways that are both beautiful and innovative but would not scare away the gambling traditionalists.

HighlyLikely was a product designed to enable non-technical business owners and managers to update their static websites quickly and beautifully with dynamic and essential information.Collaborating with international development teams, I effectively communicated the need for a low-touch, user-friendly interface to ensure the product's appeal to our target audience of busy business managers and owners. The primary design challenge was to create a flexible system that allowed images of… Show more HighlyLikely was a product designed to enable non-technical business owners and managers to update their static websites quickly and beautifully with dynamic and essential information.Collaborating with international development teams, I effectively communicated the need for a low-touch, user-friendly interface to ensure the product's appeal to our target audience of busy business managers and owners. The primary design challenge was to create a flexible system that allowed images of any scale and size, along with text, to be uploaded and displayed seamlessly across websites of any style and device. My work ensured that the platform was both intuitive and visually appealing, meeting the needs of our users efficiently. Show less

Initially part of a front facing digital team I was the only Designer retained to work with the very technical Mammoth team. Leading and collaborating design on Dashboards, Mobile and Tablet Apps, Software and Website projects for Telstra, The University of Qld, Place Real Estate, The EKKA and many others.

With an early product launched and tested in Brisbane, Australia the Perch platform targetted a scalable multi-platform application to help tourists and residents of Brisbane discover this amazing city on their budget.

White labelled digital destination guides pitched to the tourist market to create ownership of customers experience, understand your customers better and enrich their travel experiences.

At the start of my Digital Design career, I joined Media Heroes, a dynamic Web Design, Development, and SEO agency. This 6-10 person team specialized in creating branded, lead-generating websites for small to medium-sized businesses.Despite the challenge of sacrificing six months' salary to secure the position, I gained invaluable experience during this time. Working just before the widespread adoption of responsive design practices, I mastered the foundational aspects of web UI, HTML… Show more At the start of my Digital Design career, I joined Media Heroes, a dynamic Web Design, Development, and SEO agency. This 6-10 person team specialized in creating branded, lead-generating websites for small to medium-sized businesses.Despite the challenge of sacrificing six months' salary to secure the position, I gained invaluable experience during this time. Working just before the widespread adoption of responsive design practices, I mastered the foundational aspects of web UI, HTML, CSS, CMS, jQuery and JavaScript. This role laid the groundwork for my expertise in frontend development and digital design. Show less

As an Accounts Manager and Sales Representative, I managed relationships with key inner-city cafes, ensuring exceptional coffee and brand representation. I also planned and executed biannual account trips from Cairns to Brisbane, visiting numerous Merlo-supplied cafes along the 1700km solo drive down the Bruce Highway. This role required a blend of strategic planning, sales acumen, and dedication to maintaining strong client connections across a vast territory.

Bar Merlo George St was an exceptionally busy cafe. High volumes of coffee produced to a very high quality.