ABX program strategy, strategic messaging, and sales enablement practices for global organizations.As a top 15 international B2B marcomms agency in 2021, MOI delivers some of the most commercially successful marketing strategies in B2B to turn the heads that count.

Digital marketing campaign planning, audience insight development, and messaging strategy creation for a fast-growing B2B tech agency.Strategic and creative direction of multiple pilot campaigns for an industry-leading cloud-computing organization based in Seattle, WA.Supported a collaborative team environment through onboarding, training, mentorship, and interim management.Developed processes to improve and streamline creative briefings, content development, and media vendor management.

GTM and lead generation strategy and campaign planning for global channel partner marketing program supporting Seattle-based software enterprise. Account-based marketing, account management, content marketing, media planning, and buying. ****Knack Collective is a new breed of marketing agency, reimagined to stand against convention and solve your greatest business challenges by zigging when others are zagging. We actively blur the line between creative and strategic consultancy, bringing together the brightest, most ambitious minds to keep our processes agile and our ideas fresh. Our work illuminates key audience insights and delivers consistently outstanding, measurable results that increase our clients’ revenue, lead generation, or social impact.We are happiest when we drive real business impact for our clients, not vanity metrics.

Marketing strategy, branding, and business development for independent software consultancy focused on open source technologies.Successes include:Brand Update: Website redesign to attract target client. Copywriting & Content Strategy: Contributed to 84% increase in website traffic with blog post editing and distribution strategy.Business Development: Created a business development plan including competitive analysis, network opportunity planning, and lead list management.

Marketing and sales operations for Seattle Met, Seattle Met Bride and Groom, Washington State Visitors’ Guide, and Visit Seattle travel magazines providing print, digital, sponsored content, and social media advertising solutions. Collaborated with Sales and Design to create compelling proposals, marketing collateral, and email campaigns focused on winning new business.Managed advertising schedule, placement, testing, analytics, and delivery for up to 12 weekly newsletters connecting businesses to readers and driving website traffic.Managed Sales Coordinator and sales intern teams including hiring, training, mentoring, and scheduling.

Advertising sales coordinator for custom publishing division encompassing 10+ publications including Washington State Visitor Guide, Visit Seattle travel publications and Bellevue Visitor Guide. Developed media kits, marketing collateral, and marketing emails tailored to the brand of each unique publication.Streamlined sales processes by overseeing ad material collections, creating and updating publication schedules, rate cards, and proposal templates.Improved operational efficiency by updating and maintaining project calendars, leading CRM software training, and managing vendor relationships.

Coordinated the advertising, editorial, production, and accounting departments to ensure a smooth publishing cycle and positive work environment for the award-winning publications, Alaska Airlines Magazine and Horizon Edition Magazine.Improved sales processes through collaboration with account executives and advertising director to develop systems to track sales revenue.Managed entry and selection process for annual travel photography contest and launched Facebook pages to increase reader engagement.

Recruiter and marketing assistant for administrative and accounting professional placement agency. Advised VP of Sales and sales team on qualified candidates to fulfill open job requisitions and meet projected sales goals.Demonstrated extensive communication and organizational skills by screening, scheduling, testing and interviewing candidates.