Dave Crawford Email & Phone Number

Redmond, Washington, Us

I lead a multidisciplinary UX studio totalling around 50 designers, researchers, strategists, and managers in Microsoft Digital. Our mission is to deliver accessible, consumer grade AI infused experiences to customers and employees. My teams focus on:Microsoft Places (coming soon) - a new connected workplace platform that will reimagine hybrid and in-person work. This platform delivers solutions that coordinate where work happens, modernize the office with intelligent technology, and optimize the workplace for changing needs.Smart Campus - creating and executing on the vision for the new multi-billion dollar Microsoft smart campus covering all digital touch points, from kiosks and digital signage to hybrid meeting room environments, to mobile and web apps to unlock the power of a digital campus.HR experiences - focusing on two areas: the tools and experiences used by employees to support their lives at Microsoft, and the tools used by our HR business partners to directly support their work. These experiences cover everything from performance and rewards, to mentoring and learning, to career development and talent planning, and beyond.MyHub - MyHub is a standalone iOS and Android app that defragments the plethora of disconnected employee tools and unfies them in a single consumer grade, accessible app. Our goal is to streamline common employee tasks like ordering shuttles, reporting time off, ordering lunch ahead, booking meeting rooms, and more.CELA experiences - Covering our Corporate, External and Legal Affairs team, the CELA design team crafts efficient user centred experiences for our legal professionals, Microsoft's philanthropic initiatives, and immigration programs.As a design director I partner with my multidisciplinary leads to create the vision for employee experience across Microsoft, develop and execute on strategy, build and develop team and design culture, and attract, grow, and retain talent.

Mountain View, Ca, Us

I lead UX Program Management for the Transportation, Auto, and UGC teams in Google Maps, based in Seattle, Mountain View, Sydney, and Tokyo. I partner with three design directors and their teams to ensure design initiatives and programs are flawlessly executed, UX craft is elevated and efficient, and increase organisational design maturity.Current programs of note include shipping embedded Google Maps on the Polestar 2 EV (www.polestar.com) which shipped to consumers in August 2020, Google Maps on Apple CarPlay and Android Auto, and COVID information on Google Maps for iOS and Android.

Redmond, Washington, Us

I lead design in the Partner App Experience organisation - a team responsible for helping our top tier partners build amazing experiences for Windows, Xbox, and HoloLens. I focus on five key areas:- Planning and executing complex app delivery projects with high value partners such as Adobe and Apple, helping them bring world-class experiences to Windows- (new) Owning the design of a portfolio of apps that ship with Windows - Calculator, Maps, People, Notepad, Voice Recorder, Alarms & Clock- Providing design leadership to our partners, the PAX organisation, and managing a small design team- Partnering with the new devices team to produce software prototypes for novel, unreleased hardware- Concepting, designing, and building keynote demos for our C-level execs for the Build conference, and subsequently repackaging and redelivering that content around the world in the Insider Dev Tour

Redmond, Washington, Us

Redmond, Washington, Us

Ran three app review services for top Windows Phone and Windows 8 partner apps. Our mission was to ensure apps created by top brands sit well on the Windows Phone platform in a way that still allowed their brand to shine. The service focussed on reviewing apps at various stages of development, writing reports on their adherence to Modern Design principles, and supplying wireframes and designs with suggested improvements or redesigns. The guidelines for design were written by me and a colleague andunderwritten by the Windows Design Studio. Working as a consultancy, designers were on handto speak with any of the partners should they wish to receive more support.In order to streamline the work of the two separate teams and increase e fficiency, I created tools and processes that reduced overheads by around 80%. The service proved to be wildly successful and was a regular fixture at the Build conferences held each year in the US. As a co-design lead I also managed the growing design team of nine people, as well as stakeholder management and reporting.Following the success of the partner support services we created an app development agency within the team to build third party apps. As design lead I ran design aspects of app development activities in the department, and managed and delivered on all aspects of design from concepts for pitches, to wireframing, IA design, visual design and implementation in XAML. I have design led many high profile apps for the platform including Facebook, PayPal, and Spotify.

Redmond, Washington, Us

Providing world class user experience consulting to Microsoft partners and clients across the world.

Toronto, On, Ca

Client whilst working at Microsoft Consulting Services. Helped Thomson Reuters design and build their next generation of the Eikon trader software.

New York, New York, Us

Client whilst working at Microsoft Consulting Services. IFF (www.iff.com) is the largest flavour and fragrance producer in the world, producing fragrances for names like Hugo Boss, Estée Lauder, and Calvin Klein, along with household and beauty care fragrances such as Downy, Glade, and Herbal Essences. The company had an aging creative system that perfumers used to design perfumes which needed to be replaced.During the three week bid process I spent time interviewing and working with perfumers from around the business, shadowing, running focus groups, brainstorming sessions, and protocol analysis sessions to understand how perfumers work and want to work, the parts they enjoy, and those they don’t, whilst distilling them into requirements for a new system. At the end of the bid I presented a deck showing the output of my research along with some concepts for the new system to the business and creative stakeholders. Microsoft won the multi-million dollar contract on the condition that I would lead all design aspects. Throughout the development of the system UX was consistently cited as the reason for the top box customer satisfaction score awarded to the project.The new system was put into production in July 2010.

Abingdon, Oxon, Gb

Abingdon, Oxon, Gb

Bsc (Hons), Software Engineering

Postgraduate Diploma (With Distinction), Human Centred Systems