Dave Murphy Email & Phone Number

Dublin, County Dublin, Ireland

Associate Director, Business Analyst and Technical Product Owner - Social Mobile ARVR, as part of Novartis IT PP Digital Delivery, Global Omnichannel enabling marketing technology for Novartis Customers and HCPs focused around Data, AI and Personalization in order to reduce the path to purchase, enhance digital experience and provide life changing technological solutions to Novartis internal business customers.

Dublin, County Dublin, Ireland

Solution Design Expert, Web Social Mobile COE (Centre of Excellence), Global Commercial IT - Customer and Technology Solutions. Enabling, solutioning, designing and delivering social technology for global deployment to internal Novartis business customers to drive enhanced HCP and Patient digital engagement and experience.

1 Central Park, Leopardstown, Dublin, Ireland

Create, deliver and implement global scalable social strategies and best practices for Sage. Work as multi-platform solutions consultant and relationship manager to multiple internal & external stakeholders to repeatedly deliver the highest performing paid media in the business.Cross functional relationship management for all social media marketing in Sage. Working daily across performance marketing (Media, Optimisation & Demand Marketing), Marketing Operations, Legal, Global Teams (Content, Brand, Social) and regional shared services teams. Lead Global Platform & Agency Relationship Management for all paid social platforms for Sage - LinkedIn Marketing Solutions, Facebook (Facebook, Instagram, Messenger & Audience Network), Twitter and NEO Ogilvy Establish, define/redefine and implement global operational models Educate and enable cross functional teams to reach best performance KPIs & deliver revenue for the business in their local markets Work in close collaboration to leverage global agreements and established relationships with third parties to get the best support & insight knowledge for the business. I continually leverage established agreements (Google & LinkedIn) and strong working relationships (Facebook & Twitter) to facilitate data-driven decision making, drive innovation and break new ground through beta opportunities. Delivered, the first ever global media masterclass (Paid Social Masterclass, December 2017) with 3 major platforms (LinkedIn, Facebook & Twitter), NEO Global and Sage's Global Media Team to over 100 regional marketing campaign managers and other local & global stakeholders.

1 Central Park, Leopardstown, Dublin

I ensure the delivery of global scalable social strategies and best practices for Sage developed through education, enablement and close collaboration with local social optimization leads in region. I am focused on driving revenue, delivering KPIs and providing the best ROI for the business. The goal is to make social central to all media and communications we deliver to our audiences here at Sage that help our customers build better business. To make sure we deliver the right message at the right time to the right audience on the right platform in right medium for them. This covers optimization of all social media marketing pillars for Sage including: • Paid Social • Organic Social • Social Selling • Social Advocacy • Social Talent • Brand Social I make Social Innovation central to all optimization across all of Sage's social pillars through internal reporting and data insights coupled with external partner & platform analytics providing social attribution knowledge that help push Sage to deliver innovative optimized social strategies and campaigns around the world.

1 Central Park, Leopardstown, Dublin 18.

Social Selling Lead the social selling UKI project and deliver template for implementation in other T1 Countries Manage the relationship with LinkedIn Sales Solutions for Sage UKI sales teams Successfully managed the first ever delivery of “LinkedIn Instruct” (train the trainer) for Sage Trained 25 UKI Sales Leads – August 2016 First 2 groups (26 Total) end-users have completed initial end-user training on Sales Navigator – September 2016 100 end-users will have completed training by end of Q1. Seamlessly integrating Sales Navigator with Sage's “Sales methodology” roll-outReporting – KPIs have been defined and cadence of reports to go out with the MI/Market Intelligence team. Defined and managed CRM x Sales Navigator Integration Instagram Global Ambassador for @sageofficial Instagram Channel In one month since taking over as lead on IG – 50% Increase in follower numbers that’s 400 more followersMonth Two delivered a 100% increase in follower numbers Month Three delivered a 150% increase in follower numbers Moved @sageofficial to a business profile and set up dedicated email address for @sageofficialIntroduced the use of Instagram Stories for @sageofficial for Events and TakeoversDelivered engagement rates on @sageofficial Instagram 5x higher than any other social platform used by SageCampaignsManage Paid Social on LinkedIn, Facebook, Twitter and other platforms for UKI Manage Organic Social integrated campaigns for UKI Manage multiple internal stakeholders and customers to the deliver the best results based on their numbersManage the agency relationship for paid social mediaEstablished, built and managed the LinkedIn Marketing Solutions relationship Directed the global delivery of LinkedIn Insight Tags for pixel and conversion tracking Manage the relationships with all the key vendors; Facebook, Twitter and LinkedIn.In first 3 months delivered a 38% increase in traffic to Ireland Website from Facebook Paid Social

Maple House, South County Business Park, Leopardstown, Dublin 18.

Content & Thought LeadershipDefine, create and manage engaging content and thought leadership assets aligned with the company's customer acquisition/brand objectives including blogs, ebooks, infographics, videos, webinars and whitepapers. Sales Enablement Content Create, manage and deliver field sales enablement content and programs aligned with the company's go-to-market strategies including case studies, datasheets, Presentations & Slideshare, solution briefs and videos. Demand Generation Working with the wider marketing organization in iQuate to create and execute email, social and web based demand generation campaigns. Web and Social Design, build, optimize and execute the company's online presence including web content, search engine optimization (SEO), search engine marketing (SEM), social media and social marketing.Develop, design, implement and manage:Content Strategy plus Content Calendar Social Media Strategy plus Social CalendarSocial Marketing Strategy plus Social Marketing CalendarSEO Strategy Company BlogResults in 1st 3 Months at iQuateDomain Authority Growth +8 LinkedIn Company Followers +500Event Content driving +100 Lead Opportunities

Dublin, Ireland

Leading Grifols global digital strategy in: Digital Marketing SEOSocial Media SEMSocial MarketingInbound Marketing Content Marketing

Ireland

Social MediaDevelop Axway's Global Social Media Strategy, Policy & TrainingDefine, execute and manage Social media strategyOwn Axway's Global Social Marketing Strategy (LinkedIn & Twitter) producing results far above industry standard engagement rates for LinkedIn Sponsored Updates & InMail.Develop integrate Social Marketing strategies for Axway's solutions aligned and integrated with Demand Generation, PR, Analyst Relations and Events Marketing Teams.Deliver solid inbound leads into the marketing funnel from Social Marketing activities. Delivered Social Media Training to over 300 Axway employees globally in 2014 Oversaw a 52% increase followers to the Axway Company Page on LinkedIn Managed a 24% year-on-year increase in organic Twitter followers (August 2013-August 2014)Introduced, set-up and managed Google+ for Axway in September 2013Delivered 4 LinkedIn Showcase Pages for Axway Solutions & Global Partners Social Media platform: LinkedIn, Twitter, Google+, SlideShare, Facebook, Youtube & Blogs Produce in-depth Analytics and Reporting on social platforms to make improvements to future campaigns SEO Successfully achieved 16% year-on-year increase of organic traffic to Axway.com in 2014 Delivered 4X the number of keywords to Page 1 SERPs over key industry competitors Develop & Manage on-site and off-site Global SEO Strategy for Axway Implement & Manage Global SEO Strategy for Axway.com plus 6 Local Language Sites Project Managed New Website Optimization & SEO Transition resulting in increases in all key metricsSuccessfully managed site transition for Vordel.com (acquired by Axway) to Axway.com seeing increased keyword ranking & domain authority Manage day-to-day SEO activities including Site Maps, Meta Content, Analytics and Link StrategyManagement of tertiary pages (creation, load, crosslinks, translation, posting and testing)Manage Keyword Buckets for Axway's products and solutions for better organic search results.

Ireland

Social MediaDefine, execute and manage Social media strategy, policy and training for Axway Social Media platform: LinkedIn, Twitter, Google+, SlideShare, Facebook, Youtube & Blogs Analytics and ReportingSEO Define SEO StrategyManage SEO activities Manage SEO Agency Management of tertiary pages (creation, load, crosslinks, translation, posting and testing)Create & Update MetaSEO and website traffic Reporting

Dublin, Ireland

Manage, Develop and Implement SEO, SEM, Digital Content and Social Media for Vordel.SEOSuccessfully oversaw a four-fold increase in Unique Visitors to Vordel.com from 5,000 to 20,000 per month in 6 MonthsImplemented Inbound Link building strategy focusing on Industry Journalists and BloggersDevelop and manage Keyword Glossaries for web and social platforms Introduced Meta-data policy based on Google GuidelinesProject managed new Vordel Website in July 2012 Developed, designed and implemented Vordel website content and strategyProduce write, edit and proof website contentDevised and implemented SEO PolicySEMManage 41 Campaigns across 8 Geo-locations on Google Search, Display and Remarketing Networks SEM via Google equals over 9 million Impressions per month with average Ad Position of 1.6Devised, implemented and manage SEM PolicyIntroduced & manage Remarketing CampaignsAnalytics Google Analytics – Organic, Direct, Referral & Paid Social Media – Social Bro, YouTube Analytics & LinkedIn AnalyticsLanding Pages and CTAs analytics via Google Analytics & Marketo Social MediaGrown Vordel Twitter by 223 from 278 followers in March 2012 to 501 followers in July 2013 Design, Implement & Manage Social Media StrategyDeveloped Social Media Engagement Policy Manage content delivery on LinkedIn Added Inbound links & CTA’s to Vordel YouTube ChannelLanding Pages and CTAs Develop & Implement Marketo Landing Pages for White Papers, Webinars & DownloadsPromote Landing Pages and CTA’s over Google Marketing Networks and Content Syndication Networks.Progressively profile inbound marketing leads using Marketo Blogging Project managed the launch, implementation & execution of new company blog - April 2013Repurpose Vordel CIO’s blog to website and social networksManage targeted campaigns around new product launches to key industry bloggersDemand Generation Build and Manage campaign delivery for Vordel by third parties e.g. Tech Target, BrightTalk…

Longmile Road, Dublin 12.

Eurotrek Group is Ireland’s largest bike distributor. Eurocycles/EuroBaby is part of the Eurotrek Group. Eurocycles is Ireland’s leading bike retailer. Eurobaby is Ireland’s premier baby store.Position: Digital Content Consultant (Temporary) • Manage and implement all content for Eurocycles Eurobaby, Raleigh2Work, Cycle2School, Cycle2College, TaxFreeBikes and Eurotrek Group Websites (Ireland and France) everyday• Developed, designed and implemented Eurotrek Group website strategy• Work in cross departmental cooperation to develop content• Writing, editing and proofing content• Produce written, photographic and video content• Write and edit all content on all Eurotrek Group sites • Devised and implemented Content Management Policy• Formulation of Content Management Policy using all content, analytics and SEO to ensure both e-commerce portals have surpassed monthly sales targets month-on-month. • Introduced Google Analytics and Google Remarketing • Produce weekly reports on all website • Introduced SEO Policy and manage the execution of SEO Organic and PPC• Designed and implemented of Product Association Policy for Eurocycles/Eurobaby for SEO and Up Selling with Brand History• Design and deliver Social Media Strategy for Eurocycles and Eurobaby• Introduced Social Plugins on all e-commerce platforms• Developed Engagement Policy with different community members and groups• Design, Implement and Manage Social Media Strategy for the retail elements of the business• Introduced Digital Content Delivery for National and International Trade Shows• Implemented and delivered use of QR Codes for off-line redirection to e-commerce portals

Parkgate Street, Dublin 8, Ireland.

Railway Procurement Agency (RPA) is an independent statutory agency responsible for the procurement of light rail and metro infrastructure systems in the Dublin.Position: Web Content Manager• Manage and deliver all content for RPA website everyday• Develop and implement RPA website strategy• Work in close co-operation with Marketing, PR and IT in developing content• Writing, editing and proofing reading proposed content• Delivering content in timely manner• Managed the successful delivery of New RPA website • Successfully delivered multi format content on New RPA Site • Wrote and Edited all content on New RPA site • Dramatically increase traffic numbers to the site from c.1200 per month to c.12, 500 per month in less than 18 months due to correct management of content. • Delivery of new website project. • Integration of social media platforms. • Introduced Google Analytics to RPA as a no cost statistics package to replace the previous license based package. • Produce weekly reports on all website for RPA • Introduced Structured Web Communications• Made Web Strategy an integral part of the Corporate Strategy for RPA• Introduced SEO Policy and Manage the execution of SEO • Social Media Strategy - Developed, implemented and manage the RPA Social Media Strategy.• Introduced Social Networks to RPA and Luas as part of the Web Strategy • Manage all RPA’s interactions on all platforms (Day to Day) • Maintain Engagement Policy with different community members and groups• Design, Implement and Manage the organisations Social Media Strategy

Grafton Street, Dublin 2, Ireland

Position: Marketing, MarComms, Buyer and SalesMaximising sales and marketing for HMV by identifying new trend and product opportunities. Iintroduced “Staff Picks” in Grafton Street Store which was then rolled out across HMV UK and Ireland on DVD, Games and Music.

Tallaght, Dublin 24.

In-between travelling around the world over the last few years, I have worked from home as a Freelance Marketing Communications Consultant for a variety of companies in various different industry sectors in Ireland. These include; Onetrackrecords.com (Music), IPPG (Corporate Promotions), and Dizzee Designs (Jewellery Designers).

Belgard Road, Tallaght, Dublin 24, Ireland.

ABB (www.abb.com) is a global leader in power and automation technologies that enable utility and industry customers to improve performance while lowering environmental impact. The ABB Group of companies operates in around 100 countries and employs about 113,000 people.Position: Marketing Executive to Marketing Communications Manager (Ireland) • Marketing Communications for ABB in Ireland• Country Group (ABB Global) Communicator for ABB in Ireland• Manage all Media Relations for ABB in Ireland• Editorial & Features Writer – Including Press Releases Global & Local• Web Content & Editor for Internet & Intranet for ABB Ireland• Editor of ABB Ireland Employee Magazine• Manage all internal & external communications with various stakeholders• Brand Manager for ABB Brand and Sponsorship in Ireland• Member of several international product marketing committees for ABB

Msc, Marketing

Master of Science in Marketing

Ba Hons, Politics, History

BA Hons in Politics and History