Write agency creative input briefs using critical market and consumer insights to create brand-building and transactional advertisements. Coordinate the creation and production of agency video, audio, and digital assets, and evaluate deliverables to ensure alignment to the creative brief and delivery of key marketing messages. Analyze advertising performance data and translate learnings into action for creative development.

Led and coordinated go-to-market and lifecycle integrated marketing efforts for every iPhone, iPad, and Apple Watch launched since Fall 2017, every Google Pixel and Pixel Watch since 2019, and numerous other smartphones, tablets, wearables, and connected devices. Owned and coordinated the day-to-day aspects of the Apple account including internal stakeholder coordination at UScellular and external coordination with our Apple account representative and their key stakeholders.Utilized marketplace consumer insights and device portfolio performance data to make strategic marketing decisions.Managed $5 million device demo merchandising budget and monitored spending to ensure maximum impact while minimizing costs to the business.

Led the organization’s multi-faceted device training strategy, including the development of LMS based courses, frontline subject matter expert programs, and launch learning and celebratory events. Partnered with key internal stakeholders and OEM partners to educate frontline sales associates, increase confidence in the product, and drive sales. Tools typically utilized include Articulate Storyline 2, Lesson.le, PowerPoint, WebEx, etc. As Program Manager for the Apple Experts Program, I oversaw its strategic growth (scaling from 450 associates to over 900 frontline subject matter experts), development, and execution utilizing executive and frontline leader buy-in, cross-functional collaboration with field administrative assistants, monthly webinars, and annual in-person Apple led trainings. Owned and coordinated the day-to-day aspects of the Apple account including internal stakeholder coordination at UScellular and external coordination with our Apple account representative and their key stakeholders.

As Field Product Marketing Manager on the Field Product Marketing team at U.S. Cellular, I developed and delivered training material, courses, and classes, managed an organization-wide training program, and supported Vice President and Director level field leaders for device training and marketing related activities. Training and Program Management- Led and coordinated a company-wide champion program, in partnership with a key OEM partner, that provided classroom instructor led training, and ongoing virtual development, for over 450 associates in the organization. - Developed and delivered training material for sales associates and customers in person and via webinars. Topics often included smartphone and tablet technology, accessories, wireless solutions, and cloud overview.- Coordinated the development of training and marketing material for new product launches, in partnership with key internal stakeholders and OEM partners, to educate frontline sales associates, increase confidence in the product, and drive sales. Marketing- Provided product expertise support and marketing direction for Vice President, Director, and Area Sales Manager level leaders, and their associates, across multiple sales channels and markets.Account Management- Built and maintained strategic partnerships with OEM representatives and key internal stakeholders.

Utilized values based leadership to guide and motivate retail leaders, Service Technicians, and other frontline associates to provide an unparalleled customer experience to drive loyalty and advocacy.Led a team of 10 Lead Service Technicians, and over 60 Service Technicians, in the execution of service and repair programs in retail stores throughout a three-market territory (Chicago, Central-Western Illinois, and Indiana).Worked cross-functionally with Product Marketing to grow associates’ knowledge and excitement of new products and services.Utilized my field expertise in retail sales, customer service, and repair to contribute to the development of effective national service and repair strategies and programs.Designed and implemented a repair program for agent partners to utilize existing repair facilities with minimal impact to personnel and financial resources.

Utilized values based leadership to guide and motivate retail leaders, Service Technicians, and other frontline associates to provide an unparalleled customer experience to drive loyalty and advocacy.Led a team of Service Technicians, in the execution of service and repair programs in retail stores throughout a three-market territory (Chicago, Central-Western Illinois, and Indiana).Worked cross-functionally with Product Marketing to grow associates’ knowledge and excitement of new products and services.Utilized my field expertise in retail sales, customer service, and repair to contribute to the development of effective national service and repair strategies and programs.Designed and implemented a repair program for agent partners to utilize existing repair facilities with minimal impact to personnel and financial resources.

Facilitated a number of three-week, classroom style new-hire courses with a focus on consultative selling, company culture, product offerings, and point of sale systems.

Acted as the primary, go-to resource for Western-Central Service Technicians for product knowledge, repair support, software flashing, repair policies, and service center administration. Trained and developed a number of successful new and existing Service Technicians.

Responsible for the troubleshooting, diagnosis, and repair of various wireless phone/network problems. Coordinated with various sales, operations, and management teams on a variety of service related topics and issues. Took the lead in training several service technicians for my region. Contributed toward customer satisfaction and retention through exemplary customer service. Maintained shop inventory, statistics, and general organization and cleanliness.

Responsible for daily management of two retail wireless phone locations (U.S. Cellular® Authorized Agents) including cash control, staffing, and general oversight of store operations. Responsible for tracking and improving store sales. Trained new hires and current associates in successful sales techniques, customer service standards, and general company policy. Performed weekly inventory control and reconciliation.

Successfully sold wireless phones, accessories, satellite TV, and pagers. Built a strong rapport with both business and personal customers. Trained new employees. Minor pager and phone repair.

Supervised department sales. Tracked and improved department revenue, service plan sales, and accessory sales. Trained and developed staff on sales procedures and techniques, followed individual employee performance, and managed the staff schedule. Improved inventory control. Held the following positions: Computer Department Senior and Supervisor, Home Audio Senior, and Cellular/DSS Department Supervisor.