Digital publisher of original, immersive content for women.

Fellowship for developers and content creators across VR/XR/AR. I code and design story-based experiences using the Unreal Engine.

Client Short List: Amazon, CAA/The Observatory, Xbox, WB, Disney, Walmart, Fiat, Verizon, Reebok, Ford, Johnson & JohnsonRecent consulting projects include: - Creative marketing/messaging/story strategy to support a television series launch for a major streaming platform across social, live events, and digital content- Creative marketing/messaging/story strategy and cultural insights for a beauty brand- NFT strategy with roadmap architecture, content development, and creative design for a gaming group. - Messaging, copywriting, and UX design strategy for a community college across social and digital marketing- Branded entertainment and consumer strategy (female demo) for major global retail brands- Consumer strategy (millennial demo) and branded entertainment for a major auto brand - Story design/production management for a leading athletics brand campaign at an advertising agency- Business strategy and deal analysis for a start-up mobile applications company- Casual game and motion comic design for a major film/major studio- Creative strategy and business modeling for a content company- Immersive strategy and narrative design for a gaming company

Strategy and Innovation Group Lead - Samsung and NikeAdditional Clients: PayPal, Venmo, Coca-ColaNEW BUSINESSCo-designed and launched a new division, Zambezi X, designed to create innovative creative strategies for brands needing thoughtful conversations and innovative product development for female demos.SAMSUNG- Led the development and execution of creative strategies and innovative messaging campaigns for four high-profile product launches- Architected multi-platform content strategies and cutting-edge partnerships with cultural tastemakers to drive awareness and engagement among key audiences.- Co-produced a series of cultural tastemaker events in NYC expanding new product awareness. - Leveraged storytelling techniques to create engaging and memorable brand experiences.NIKE- Led the new business campaign developing a compelling creative and messaging strategy driven by cultural insights that resulted in winning Nike Women as a client.- Reimagined and refined Nike Women's focus group model to engage a wider female target audience.- Designed a dynamic conversation series that uncovered powerful new insights and informed the development of game-changing messaging strategies and an expanded range of product lines.

Sony Studios-based production shingle owned by Will Smith and partner James Lassiter with film, television, and digital properties across entertainment partners. - Led, negotiated, and executed new business projects and branded campaigns. - Proven ability to manage relationships across various divisions, including marketing, technology, legal, production, and other key departments, to ensure smooth execution and client/producer/financier satisfaction. - Created innovative models and succinct presentations to steer potential opportunities to completion from ideation and internal vetting to execution.- Served as lead producer and led all stages of production as well as oversight of marketing and sales (in partnership with sales agents at CAA and ICM) for a $10M independent film, THE HUMAN CONTRACT, written by Jada Pinkett Smith. The film premiered at the Cannes Film Festival and the Chicago International Film Festival. Shot in Los Angeles, CA / Edited in Vancouver, CA / Scored in Prague, CZ.

STORY DEVELOPMENT & PRODUCTION[Sample projects where I led or contributed significantly to story development: I AM LEGEND (Will Smith), HANCOCK (Will Smith), LAKEVIEW TERRACE (Samuel L. Jackson and Kerry Washington), SECRET LIFE OF BEES (Queen Latifah, Dakota Fanning)]- Deep knowledge of the entertainment industry, including trends, players, and emerging technologies.- Developed multi-genre content with engaging characters, plotlines, and dialogue that resonate with audiences and drive emotional connections. - Able to identify and develop compelling and commercially viable story ideas for film, TV, and digital.- Projects developed from idea to script with experience structuring deals. - Significant experience identifying, hiring, and managing creatives to develop ideas, IPs, brands, and narrative design.- Developed over 15 television projects, pitched 10, and sold five to major networks.- Extensive knowledge of script and story structure as well as character development and world-building. - Reviewed dailies, delivered notes, and provided production and story guidance. - Experienced as a production executive (or producer) for studio-based (or independent) feature films ranging from $7M to $100M. - Managed complex projects while balancing the needs and expectations of stakeholders, ensuring project completion on time and on budget. BRANDED CONTENT- Developed and produced multi-platform content and franchise strategies as an extension of film and television, original IPs, books, and branded properties. - Creator and producer of the transmedia campaign for the WB film, “I AM LEGEND,” which included a series of digital motion comics; online multi-player role-playing games; game trailers; live-action short films; a social media campaign and a comic book series published by DC Comics/Vertigo.

Top-tier talent agency representing a range of high-profile talent + sports clients and corporate brands.- Served as support team working directly with clients under the heads of the Talent, Film Finance, and Cable Television divisions. - Assisted in the day-to-day management of relationships with A-list talent, businesses and brands.- Assisted with and oversaw the completion of various deal structures and contracts related to actors, writers, distribution companies, film financing, back-end talent deals, content options, scripted and unscripted television staffing, etc.

High-growth internet-based start-up business with proprietary platform technology offering back-end rebate incentives and exclusive partnership offerings to its member base. Equity Group Investments portfolio company. - Day-to-day client-facing contact ensuring successful program development and execution through the life of the relationship and across all platforms. - Structured innovative deals, developed business models, and negotiated partnership incentives. - Developed brand and partner strategies across the competitive landscape, including consumer insights and trends analysis.- Developed pitch decks and led both internal pitch sessions and new business presentations. - Commissioned market research, category, trend, and competitive analyses to identify consumer needs and insights that pinpoint compelling new opportunities and that refine digital positioning and development.- Tracked, reported, and analyzed results, data, and trends relating to social media + digital, loyalty, and mobile campaigns. - Partnered with design & production teams to develop and execute web marketing programs that achieve brand & project objectives.- Oversaw website creative development (directing the building or re-skinning of a partner site). - Identified and managed relationships with key partners (including British Airways, American Airlines, Delta Airlines, American Express, and Visa) with creative oversight and direction of all marketing and advertising campaigns for print and digital.