Leveraging a unique blend of expertise in cannabis and travel industries, I drive growth and champion social equity as the CMO at Erva Inc and Head of Sales for Packwoods MA. My focus is on innovative sales strategies and impactful marketing initiatives. Holding a Social Equity license, I'm committed to inclusivity and fostering meaningful industry change. Connect for collaboration and advancement in these dynamic sectors.

In 2018, I co-founded Green Path Consulting Group, a Social Equity-owned cannabis consulting firm, bridging the gap between legacy and legal markets. With roots in the traditional industry going back to 1994, I’m passionate about empowering communities and guiding businesses through the complexities of cannabis licensing, compliance, and sustainable growth. Our mission at Green Path is to foster an inclusive and thriving cannabis industry, providing tailored strategies to help social equity applicants and emerging entrepreneurs succeed in a rapidly evolving market.

The duties of the General Manager are to serve as anexecutive-level representative of the Company and tooversee all ongoing daily operations and branding of therecreational dispensary in Wellfleet, MA. Thatresponsibility includes assuring all aspects of goodbusiness practice are employed. Some of those keybusiness aspects include: assuring dispensary compliance

MSSi Natural Ventures Group LLC is engaged in the business of establishing and operating retail Cannabis establishments, cultivation facilities, creating partnership agreements & licensing deals with the top brands in our industry.

Organizes the day-to-day management and operation of the company through departmentalization, delegation, and alignment of responsibilities to meet the client’s needs and business objectives.Monitor company finances. Oversee methods to collect and monitor the collection of fees from all paying sources as well as the maintenance of records for accounts payable and receivable.Negotiate a contract with B2B clients and other funding sources to ensure the financial stability of the company.Plan and implement an annual balanced budget.Write grants, respond to RFPs and develop other fund-raising activities, as needed.Coordinate all aspects of companies plan, ensuring uninterrupted quality care for all clients.Oversee the revision and/or creation of protocols for all company policies and procedures.Provide individual supervision and evaluation to all department directors.Attend weekly administrative inter-disciplinary meetings.Guarantee the provision of a sufficient number of adequately trained professional staff to carry out all company functions.Responsible for hiring all department directors.Responsible for hiring all consultants.Approve all starting salary and salary changes.Ensure compliance with all Federal, State and local laws and regulations.Ensure that the annual financial reports and audits are completed and that all necessary accompanying documentation (Public Charities Form, Annual Report-Secretary of State, etc.) is filed.Develop affiliation agreements with other community providers.

C.E.O. & Vice president of Sales & Marketing at Ultimate Cleaning LLCSenior sales and marketing executive for this start-up of niche-oriented "Green Cleaning" company. Directed all sales and marketing activities, including lead generation, trade advertising, trade shows, account development / management and pricing. Supervised a staff of 10 employees as well as developed sales and expense budgets.Increased sales from start-up to six figures within 10 months,Recruited, hired and trained all staffCreated inbound organic marketing campaign, built website, price structure & strategy

• Recruit, Train and develop my sales personnel in the process and procedures of the branch office including but not limited to compliance, sales, new business development, branch procedures and loan structuring.• Managed & assisted staff in pricing & qualifying loan options through our network of lenders. Review all loan options prior to customer proposal and identify possible missed opportunities • Motivate sales staff by creating a positive, challenging and competitive work environment.• I also originate and process loans for my own pipeline.

Originated non-conforming mortgage loans by building and developing strong relationships with my customers, B2B clients & internal working relationships. I maintained sales activity reports throughout the sales process & used my relationship building, sales experience, communication, presentation, organization and time management skills to build my sales pipeline.* Recommendation available upon request

Originated non-conforming mortgage loans by developing strong relationships with my customers, & internal working relationships. I maintained sales activity reports throughout the sales process & used my relationship building, sales experience, communication, presentation, organization and time management skills to build my sales pipeline.

• Responsible for coordinating all day to day duties by interacting with Clients, Smo $ Money operations units and outside vendors.• Ensure timely and accurate execution of various duties ranging from accounts payables and receivables to developing a marketing strategy.• Identify and solve problems and make recommendations to change/modify practices and procedures.• Attend music seminars, meetings with venues, radio stations and record stores.

Started as an entry-level phone rep, when I left a was an account administrator organizing annual meetings for fortune 500 clients.