Dinesh Deshpande Email & Phone Number

Pune, Maharashtra, India

Pune, Maharashtra, India

• In Charge of Marketing Activities, Visibility Planning, Budgeting, and execution across PAN India• Supervised Signage Designing, Production and execution with adherence of Brand Guidelines & Norms.• Collaborate closely with the PAN India sales team to plan and execute retail activities that align with marketing objectives.• Regular coordination with agencies for Leaflets, Catalogues and other creatives and technical support.• Generate insightful reports and derive actionable… Show more • In Charge of Marketing Activities, Visibility Planning, Budgeting, and execution across PAN India• Supervised Signage Designing, Production and execution with adherence of Brand Guidelines & Norms.• Collaborate closely with the PAN India sales team to plan and execute retail activities that align with marketing objectives.• Regular coordination with agencies for Leaflets, Catalogues and other creatives and technical support.• Generate insightful reports and derive actionable recommendations to continuously improve branding efforts.• Conduct periodic market visits to analyze competition and identify emerging trends in the industry.• Manage day to day operations of raising purchase requisitions, doing GRN, coordination for all PO and payments. • Maintain accurate and organized records, including budget provisions, POP stock, branding master, and records of all below-the-line (BTL) activities. • Serve as the single point of contact (SPOC) for the sales team and vendors, ensuring smooth execution of point-of-sale materials (POSM), signage, and in-shop branding.• Responsible for Vendor Management, Vendor development, onboard & training, purchase order & Invoice processing. Show less

Pune, Maharashtra, India

• In Charge of Marketing Activities, Visibility Planning, Budgeting, and execution across PAN India• Co-work with respective trade channels for promotional mechanisms, special offers, in-store display, and POS materials.• Keep complete track and documentation of Marketing Spends and report to the Management on a time-to-time basis.• Plan, monitor, and review the marketing budget• Handling Marketing Commercial, Vendor Management, Vendor development On board & Training, Purchase… Show more • In Charge of Marketing Activities, Visibility Planning, Budgeting, and execution across PAN India• Co-work with respective trade channels for promotional mechanisms, special offers, in-store display, and POS materials.• Keep complete track and documentation of Marketing Spends and report to the Management on a time-to-time basis.• Plan, monitor, and review the marketing budget• Handling Marketing Commercial, Vendor Management, Vendor development On board & Training, Purchase Order & Invoice processing.• Major contributor to Retail Enhancement, Innovations, and Audits.• Maintained reporting and developed actionable insights to continually improve branding efforts.• Implement appropriate marketing strategy to ensure brand visibility & brand image in the assigned region.• Led various trade shows and fairs. Show less

Mumbai Area, India

• Led for Marketing Communication, Product Launches, store launches and Offer communications across all Retail Channels.• Led for Market Activations, Digital Campaigns ATL & BTL activities, Outdoor to enhance product sales.• Supervised Signage Designing, Production and execution with adherence of Brand Guidelines & Norms.• Led for Planning, Production and Execution of POS Material in retail outlets through Merchandisers within TAT.• Acted as SPOC for sales team and vendors for… Show more • Led for Marketing Communication, Product Launches, store launches and Offer communications across all Retail Channels.• Led for Market Activations, Digital Campaigns ATL & BTL activities, Outdoor to enhance product sales.• Supervised Signage Designing, Production and execution with adherence of Brand Guidelines & Norms.• Led for Planning, Production and Execution of POS Material in retail outlets through Merchandisers within TAT.• Acted as SPOC for sales team and vendors for smooth execution of POSM, signage, ishop branding, and marketing activities in assigned region. • Demo Management In charge of Planogram Adherence, Deployment and reconciliation across all active counters.• Led for adherence of Brand Visual Guidelines.• One point contact for retail fixture implementation in shops.• Visit market on regular intervals to map the competition, and exploring new trends.• Supervised team size - 20 + Show less

Mumbai Area, India

• To plan and strategies the marketing communications implemented In-shop and shop front brand visibility activities including innovations in a highly competitive visibility space as per brand guidelines.• Implement appropriate marketing strategy to ensure brand visibility & brand image in assigned region.• Vendor management, Inshop branding, GSB and Visual merchandising. • Artwork approvals, sampling, negotiation, order conformation and distribution for POP materials.… Show more • To plan and strategies the marketing communications implemented In-shop and shop front brand visibility activities including innovations in a highly competitive visibility space as per brand guidelines.• Implement appropriate marketing strategy to ensure brand visibility & brand image in assigned region.• Vendor management, Inshop branding, GSB and Visual merchandising. • Artwork approvals, sampling, negotiation, order conformation and distribution for POP materials. • Training & Educating the Sales team and branding audit team regarding Branding Standards, materials and as when required.• Liaising with various vendors for meeting the demands/requirement related to branding.• Identifying the best space to display branding & material, either in-shop or out shop.• Payout follow-up and clearance • Execute Point of Sales Material through vendors (POSM) Show less

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Business Administration (B.B.A.), Marketing