Reduced CPA by 73%Increased site traffic from 200k to 2M in a single month

I worked as part of Meta Marketing Expert Programme Team in helping SMB in the EMEA Region, optimize their campaigns for better performance. This role required expertises in media buying as well as profiency in Facebook ads Ecosystem.

In this role I was tasked with the responsibility of Launching and scaling the E-commerce department of the brand, we successfully launched the website lighthousesupermart.ng and did 22 million Naira in sales for the year 2021

• Published new contents on WordPress website platform• Created and designed contents for social media using relevant tools• Designed and oversaw all aspects of the company’s digital marketing department including marketing database, email, and display advertising campaigns.• Developed and monitored campaign budgets.• Planned and manage the company’s social media platforms.• Wrote video scripts , directed and produced them for the brand• Prepared accurate reports on marketing campaign’s overall performance.• Coordinated with advertising and media experts to improve marketing results.• Identified the latest trends and technologies affecting the renewable Energy industry

• Developed, implemented and managed the companies social media strategy • Successfully implemented an influencer marketing campaign that led to a 35% increase in sales revenue • Set up and managed social media pages concurrently (Facebook, Instagram and Twitter) • Created and curated relevant contents for social media. • Evaluated important metrics that affected service quotas and target audience.

• Acted as a first point of contact dealing with correspondence and phone calls • Implemented strategies that resulted in growth of social channels from 0 to almost 1000 followers • Measured and reported the success of online channels using analytic tools. • Collaborated with teams remotely using collaborative tools in the industry.